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Technology Discussed In Past Testifies To The Future
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Technology Discussed In Past Testifies To The Future
by Amal | on July 17, 2012
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Technology Discussed In Past Testifies To
The Future
While reading a article in the Huffington Post pertaining the hire, Google exec Marissa
Mayer, to be the new CEO of Yahoo! I came across a article of a women’s technology
summit. Many of the world’s heavy hitters were on the panel discussing the future of
Go Daddy!
technology. This took place in 2006, it’s really interesting to see how many ideas
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2. technology. This took place in 2006, it’s really interesting to see how many ideas
were brought up and how many have actually been implemented in 2012. Take a
peek and let me know if you recognize the same as I.
The Net’s next phase
What’s on the way? Some of the most important players
in tech talk it over at Fortune’s Powerful Women
Summit.
Posts
By Patricia Sellers, Fortune editor-at-large
November 7 2006: 11:28 AM EST
Ways to Obtain Money Fast With The Use Of
The Internet While At Home
(Fortune Magazine) — In early October, at Fortune‘s annual Most Powerful Women Summit, blog
queen Arianna Huffington, editor of the Huffington Post, led a panel called Understanding the
Internet’s Future, withMorgan Stanley (Charts) Internet analyst Mary Meeker, Motorola chief Tips in Increasing Motivation
technology officer Padmasree Warrior, and Marissa Mayer, Google’s vice president in charge of
search products and user experience. Though summit sessions are off the record, these Tips in Achieving Success in Life
panelists agreed to let us share excerpts from their lively conversation.
HUFFINGTON: You may not know that occasionally in a dry suit Marissa Mayer The Long Wait Is Over, Let The Games
Begin! Baseball Is Finally Here, YES!
snorkels off the coast of Iceland. And I’m delighted to have Padma Warrior here
because I’m not on many panels where 50 percent of the women have accents. She
runs a major operation. Twenty-six thousand engineers at Motorola (Charts) report Improving The Community With
to her. Padma, I was at a conference recently where Bill Gates talked about a “reality Entrepreneurs
acquisition device” that would tell us, for instance, the best restaurants, where our
friends have eaten recently. What are you doing about this device?
WARRIOR: The Internet is still in phase two. Phase three will be about making it pervasive, where
everybody in the world has access to it. To do that, there’s going to be a different kind of Get Started Now!
device. [She holds up a cell phone.] At Motorola we call this “the device formerly known as the *Email
cellphone.” In the next ten years the Internet will follow you. It’ll be in your pocket, in your
purse, on you. start now
HUFFINGTON: Whatever products Google (Charts) is developing, they are
incorporating a 60 Percent to 70 percent failure rate. I find that utterly fascinating.
Talk about that culture and how that translates into our lives.
MAYER: As we’ve grown, one of our challenges has been, How can we continue to innovate? We
have a theory around failing fast. If you assume that one in five things you do will turn out to be
really successful, and maybe two of five will be moderately successful, and the other two will
languish, you want to do a lot of things. It’s all about being agile. Most of the teams at Google
are three to ten people. Five people launched Google News. About five people launched Google
Toolbar. They operate like small companies inside the large company. Google is a lot like
managing a VC firm, because you’re placing bets on different teams. Our organization mirrors
the Internet. It looks more like a network than a hierarchy.
HUFFINGTON Mary, of all the different trends, what do you think is going to be the
most impactful?
MEEKER: I’m never good at one, but I’ll throw out a few. Mobile is a really big idea. The reality is
that the first computing experience for the majority of the world in the next two or three years
will be on a mobile device. In 2006, 25 percent of the two billion mobile phones in use will be
either 2.5g or 3g phones, which means that they’re broadband-enabled. The mobile market is
kind of where the broadband market was two or three years ago. If we look at data-services
global revenue for the mobile market today, it’s a $70 billion market. That’s really big. And if we
look at just the personalized ringtone, Screensaver, music part of the business, that’s a $20
billion business globally – equal in size to the online global advertising market. That’s equal in size
to Yahoo plus Google plus MSN plus iVillage, etc.
Video is also really exciting. One of the things I love about search engines is you get great
satisfaction – except when you search for video. The number of times you search for and can’t
get what you want is stunning to me. That’s the opportunity. By our observation, half of all
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3. Internet traffic is peer-to-peer file sharing. Most of that is video. Most is illegal, and most is
unmonetized. That’s a big opportunity.
The third thing – and then I’ll shut up: China has become the largest user of technology
products and services in the world based on number of users. India will be the third-largest
market some time in the next five years. When I started focusing on the technology market
more than 15 years ago, I could go to Silicon Valley to figure out what’s going on. Now you
have to go everywhere.
HUFFINGTON: I know there are plenty of people in the audience from the traditional
media, and hearing Mary talk must be scary. I find this whole fear factor – that
they’re going to be extinct – completely unjustified. Remember that over 60 percent
of people still don’t get their news or magazine information online. Only about 5
percent of advertising is online. I find the whole print vs. online debate obsolete. It’s
a little like the old Ginger vs. Mary Ann argument. I say, Let’s have a three-way.
LISA GERSH, president of Oxygen Media: It’s not the technology that’s challenging traditional
media. It’s the users. They’re going to consume it where they want to consume it. We look at it
as an opportunity.
WARRIOR: It’s a huge opportunity. Think about what happened with ringtones. When the
mobile industry launched ringtones, I didn’t think anyone would pay a dollar for two lines of a
song.
MEEKER: That’s probably a $5 billion business.
WARRIOR: We made $2 billion providing ringtones to service providers. It’s interesting that
people will pay $2 now to get two lines of a song to play when their phone rings, but they resist
paying 99 cents for a full song on their PC or MP3 player. Why? Because it’s personalizing the
device. It makes a statement about who you are. Think about how to do that with video.
ANN MOORE, CEO of Time Inc.: Well, speaking on behalf of old media, one of the things that
held us back was fear of cannibalization, because we had these $5 billion businesses to protect.
What I’ve learned is that once we don’t fear cannibalization, real brands are going to be very
viable online. We’re making substantial money already.
ANNE-MARIE SLAUGHTER, dean of the Woodrow Wilson School of Public and International
Affairs, Princeton University: How limited are we going to be by the speed of our thumbs? Are
you going to be able to talk to your phone?
WARRIOR: We just launched a device in China, where text messaging isn’t possible because
there are 3,000 Chinese characters. So we invented finger-writing recognition. With your finger
you can write any Chinese character, and the device recognizes it. It’s the fastest-selling device in
China.
In India we’re adding five million subscribers – like connecting all of Denmark every month – with
a new low-cost device. Most people cannot read and write, so we went to an icon-based
browser. As for the thumb typing, it depends on the generation. I have a 13-year-old son who
types faster with his two thumbs than with his fingers on a PC. One of the things he said to me
was, “Mom, why do you watch TV? It doesn’t do anything with you. It just sits there.” That
generation thinks very differently than we do.
In China mobile romance is a huge business. People pay $2 a day for online dating on a mobile
device. You put your profile on the Web, and you get an alert when somebody who matches
your profile is near you at a party. You can text-message them. The statistics say that one in
every six messages results in a date. They’re bringing on 250,000 subscribers a month on this
service. There’s something called text flirtation going on at parties.
JULIET FLINT, partner, Kleiner Perkins: How are Google and Motorola thinking about the process
of innovation in China and India?
MAYER: We’ve been rolling out development centers all over the world for this exact reason. We
have Tokyo, Beijing, Zurich, Bangalore, Brazil, because we know that innovation is going to come
from all over. We’ve also been making more acquisitions.
WARRIOR: We have to think very differently about the next ten years. Today about 2.5 billion
people are connected on a mobile service. There are four billion people waiting to be connected.
About a quarter of them are in India and China. About half of them are in countries like Brazil,
Indonesia, Thailand and Vietnam.
The kinds of things they will need are very different. We’ve had centers in China, India, Eastern
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4. Europe – Russia, Poland – Singapore and Malaysia for a number of years. We’ve started opening
research labs in China and India. We also fund internal startups to work with outside startups.
That’s the model most companies will have to go to in the next ten years. The Internet helps
you do that because it flattens the equation of what’s inside and what’s outside.
HUFFINGTON: What is the dark side of the Internet?
MEEKER: The dark side is there are two billion users of mobile phones around the world. That will
grow to three billion in the next five years, and almost every phone will have a video camera.
There will be no privacy for anyone, almost anytime.
MARYLEE SACHS, chairman, U.S., Hill & Knowlton: What do you think of the future of Internet
Protocol TV?
MAYER: It means there will be variable formats, not just 30-minute and hour-long shows.
Basically you’ll have a channel that’s programmed just for you. If consumers are consuming TV
that way, advertisers will follow.
This is another example of the intensive studies that take place in order to make progress and
improve a product. Ever thinking of the future is imperative to continuously take a thought to
higher heights.
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About The Author: Amal
A former latchkey kid leading to being INDEPENDENT, self-reliant, DEDICATED
follow er in my belief, FATHER of 3 men, HUSBAND, somew hat EDUCATED, filled
w ith HOPE, GRATEFUL for life, HUNGRY for SUCCESS, alw ays w illing to give a
helping hand, community facilitator, school board member, experienced in various
industries, ENTREPRENEUR and a MAN STILL ON THE GRIND.
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