Better Online Fundraising: Tibet Network with Glyn Thomas
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This document provides tips for online fundraising including recruiting supporters to an email list, accepting donations online through services like PayPal, fundraising via Facebook pages, creating a simple donation website using platforms like Wordpress or Weebly, and best practices for fundraising emails. It emphasizes the importance of having a large email list to contact supporters, clearly explaining fundraising needs, including full donation links, and thanking both new and previous donors.
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Better Online Fundraising: Tibet Network with Glyn Thomas
- 2. Contents • • • • • Recruiting new people for your email list Accepting donations online Donations via your Facebook page A very simple website and donation page Fundraising using your email list
- 3. Recruiting new people for your email list • Very important to have lots of people on email list • Chance to find out more about your organisation • Give them chance to take action – sign petition • Then much more likely to donate
- 7. Brainstorm • Ways of recruiting supporters online and offline
- 8. Accepting donations online • Paypal
- 9. Donations via your Facebook page
- 15. A simple website and donation page • Wordpress • Weebly
- 18. Fundraising emails – best practice • Explain really clearly why you need the money and what you will spend it on. • Include the full URL, not just embedded text: http://www.wdm.org.uk/give • Have a link to the donation page very high up in the email • Only include the fundraising ask in the email – nothing else • 30% of emails are now being read on smartphones – keep the email in one column so it works well on smartphones • Thank people for their previous donation at the very start
- 20. Keeping people on your email list • Send an email every week to your list if possible – but never just for the sake of it. • Send a range of emails to your supporters – not just fundraising emails but also petitions, news etc. • Report back to all your supporters – tell them what you’ve done and how you’ve used their money. • Thank people after they sign a petition or make a donation
- 21. Hay preguntas?
Notas del editor
- A bit about me – Glyn Thomas, worked for Friends of the Earth and World Development Movement in London, now work for digital agency More Onion as a consultant on online camaigning and fundraising.
- Most of you probably have a Facebook page for your organisation.
- Really important to have a sign up option on there so that people can sign up to your email list.
- This is how Greenpeace have done it for example, they made a Facebook app inside their Facebook page. It’s very easy to do, just a form. Lots of instructions online for how to do that, can share later.
- Ahoravamos a pasar cinco minutos haciendo un ejercicio corto - vamos a pensar en tantas formas como sea posible para reclutar nuevos seguidores en línea y fuera de línea. Ya sea en pequeños grupos o en un grupo grande.
- Es la forma más rápida de recibir dinero en línea. Y esmuyfacil
- You can use paypaltoacceptdonationsviayour Facebook page.
- You can either just put a link on your Facebook page that takes people to a form on your own website.Or you can make a form actually inside your Facebook page.
- If you have a paypal account Facebook will help you make a donation form that will work from inside your Facebook page.
- There are lots of instructions online for how to do this as well.
- And there are other systems as well that let you make a donation form that you can place in a Facebook page or on another website as well.
- If you don’t already have a website, it really is worth setting one up. Can be very simple. Wordpress. Weebly.
- Wordpress is quite well known, can just put basic information on there about what you do and have a donation form too.
- Weebly is another very simple website option.
- This is an example of an email from an English charity. Very long. Long paragraphs. Lots of information. Links not obvious. Two columns.
- A bit about me – Glyn Thomas, worked for Friends of the Earth and World Development Movement in London, now work for digital agency More Onion as a consultant on online camaigning and fundraising.