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Online fundraising
Glyn Thomas
Contents
•
•
•
•
•

Recruiting new people for your email list
Accepting donations online
Donations via your Facebook page
A very simple website and donation page
Fundraising using your email list
Recruiting new people for your email
list
• Very important to have lots of people on email
list
• Chance to find out more about your
organisation
• Give them chance to take action – sign
petition
• Then much more likely to donate
Brainstorm
• Ways of recruiting supporters online and
offline
Accepting donations online
• Paypal
Donations via your Facebook page
A simple website and donation page
• Wordpress
• Weebly
Fundraising emails – best practice
• Explain really clearly why you need the money and what
you will spend it on.
• Include the full URL, not just embedded text:
http://www.wdm.org.uk/give
• Have a link to the donation page very high up in the email
• Only include the fundraising ask in the email – nothing
else
• 30% of emails are now being read on smartphones – keep
the email in one column so it works well on smartphones
• Thank people for their previous donation at the very start
Keeping people on your email list
• Send an email every week to your list if
possible – but never just for the sake of it.
• Send a range of emails to your supporters –
not just fundraising emails but also
petitions, news etc.
• Report back to all your supporters – tell them
what you’ve done and how you’ve used their
money.
• Thank people after they sign a petition or
make a donation
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Better Online Fundraising: Tibet Network with Glyn Thomas

  • 2. Contents • • • • • Recruiting new people for your email list Accepting donations online Donations via your Facebook page A very simple website and donation page Fundraising using your email list
  • 3. Recruiting new people for your email list • Very important to have lots of people on email list • Chance to find out more about your organisation • Give them chance to take action – sign petition • Then much more likely to donate
  • 4.
  • 5.
  • 6.
  • 7. Brainstorm • Ways of recruiting supporters online and offline
  • 9. Donations via your Facebook page
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. A simple website and donation page • Wordpress • Weebly
  • 16.
  • 17.
  • 18. Fundraising emails – best practice • Explain really clearly why you need the money and what you will spend it on. • Include the full URL, not just embedded text: http://www.wdm.org.uk/give • Have a link to the donation page very high up in the email • Only include the fundraising ask in the email – nothing else • 30% of emails are now being read on smartphones – keep the email in one column so it works well on smartphones • Thank people for their previous donation at the very start
  • 19.
  • 20. Keeping people on your email list • Send an email every week to your list if possible – but never just for the sake of it. • Send a range of emails to your supporters – not just fundraising emails but also petitions, news etc. • Report back to all your supporters – tell them what you’ve done and how you’ve used their money. • Thank people after they sign a petition or make a donation

Notas del editor

  1. A bit about me – Glyn Thomas, worked for Friends of the Earth and World Development Movement in London, now work for digital agency More Onion as a consultant on online camaigning and fundraising.
  2. Most of you probably have a Facebook page for your organisation.
  3. Really important to have a sign up option on there so that people can sign up to your email list.
  4. This is how Greenpeace have done it for example, they made a Facebook app inside their Facebook page. It’s very easy to do, just a form. Lots of instructions online for how to do that, can share later.
  5. Ahoravamos a pasar cinco minutos haciendo un ejercicio corto - vamos a pensar en tantas formas como sea posible para reclutar nuevos seguidores en línea y fuera de línea. Ya sea en pequeños grupos o en un grupo grande.
  6. Es la forma más rápida de recibir dinero en línea. Y esmuyfacil
  7. You can use paypaltoacceptdonationsviayour Facebook page.
  8. You can either just put a link on your Facebook page that takes people to a form on your own website.Or you can make a form actually inside your Facebook page.
  9. If you have a paypal account Facebook will help you make a donation form that will work from inside your Facebook page.
  10. There are lots of instructions online for how to do this as well.
  11. And there are other systems as well that let you make a donation form that you can place in a Facebook page or on another website as well.
  12. If you don’t already have a website, it really is worth setting one up. Can be very simple. Wordpress. Weebly.
  13. Wordpress is quite well known, can just put basic information on there about what you do and have a donation form too.
  14. Weebly is another very simple website option.
  15. This is an example of an email from an English charity. Very long. Long paragraphs. Lots of information. Links not obvious. Two columns.
  16. A bit about me – Glyn Thomas, worked for Friends of the Earth and World Development Movement in London, now work for digital agency More Onion as a consultant on online camaigning and fundraising.