TBF 2011 - Jhon Bischoff: "What happens in Vegas stays in...America"
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TBF 2011 - Jhon Bischoff: "What happens in Vegas stays in...America"
- 6. Allocation of Visitor Paid Room Tax NV Dept of Transportation Clark County School District County Transportation State Tourism Local Gov ’ t Entities City/County/Org Grants LVCVA 46% LVCVA 33.8% 53% 66.2% 2009 2010
- 7. LVCVA Mission Statement “ To attract visitors by promoting Las Vegas as the world’s most desirable destination for leisure and business travel.”
- 11. Global Branding Challenges 1. Brand USA - World perception – World competition 2. Natural & man-made disasters - Perception vs. reality 3. Homeland Security / U.S. Government - Visa & passport issues (biometric identifiers) - WHTI, MOU, Visa waiver program 4. Global Economics - GDP, consumer confidence index, recessions - Currency fluctuations, exchange rates 5. Global Airline Strategies - Open skies agreements, mergers and acquisitions - Direct service, one-stop service
Notas del editor
- Here is an overview of the brand marketing and other initiatives in which we at the LVCVA engage to promote Las Vegas and its surrounding destinations. Perhaps our most famous brand marketing campaign is the one that introduced “What Happens Here, Stays Here” into the global lexicon. This campaign is actually credited with being the most successful tourism branding campaign in history.
- Here is an overview of the brand marketing and other initiatives in which we at the LVCVA engage to promote Las Vegas and its surrounding destinations. Perhaps our most famous brand marketing campaign is the one that introduced “What Happens Here, Stays Here” into the global lexicon. This campaign is actually credited with being the most successful tourism branding campaign in history.
- Here is an overview of the brand marketing and other initiatives in which we at the LVCVA engage to promote Las Vegas and its surrounding destinations. Perhaps our most famous brand marketing campaign is the one that introduced “What Happens Here, Stays Here” into the global lexicon. This campaign is actually credited with being the most successful tourism branding campaign in history.