1. Using library resources for research purposes
ABUS 2221

2.  is the application of ethical reasoning to the situation of business
organizations, including their role as employers. It is a growing field of
academic research and teaching in university business schools and may
also inform management practice, via mission statements, corporate
codes of conduct, policies on corporate social responsibility, social
auditing, and the codes of practice of management and employers'
associations. Within the field of business ethics there is a range of
competing positions that are grounded in different schools of moral
philosophy. These positions include deontology, utilitarianism, and
justice-based theories of ethics (see distributive justice and procedural
justice). Essentially, these positions consist of arguments for
identifying ethical or desirable management practice. Action (HR
policy) may be considered desirable because it treats employees as
ends-in-themselves with rights to dignity, privacy, and respect
(deontology); because it promotes the greatest good of the greatest
number (utilitarianism); or because it satisfies the tests of procedural
and distributive justice (justice-based theory)
(n.d.). business ethics. In , . . Retrieved 24 Oct. 2012, from
http://www.oxfordreference.com/view/10.1093/oi/authority.20110803095538143

3.  Consumer -- The actual or intended purchaser of a product or
service. The customer is always the buyer, although not always
necessarily the consumer. See also CONSUMER. There have been several
extensions of the customer concept, even within an organization, in
which employees are also seen as customers of the various internal
services of the company, or where citizens are viewed as customers of
government services.
 Entrepreneur -- An individual who undertakes (from the
French entreprendre to undertake) to supply a good or service to the
market for profit. The entrepreneur will usually invest capital in the
business and take on the risks associated with the investment. In most
modern capitalist economies the initiative of entrepreneurs is regarded as
an important element in creating a society's wealth; governments are
therefore led to establish conditions in which they will thrive.
(n.d.). entrepreneur. In , . . Retrieved 26 Oct. 2012, from
http://www.oxfordreference.com/view/10.1093/oi/authority.2011080309575314
7

4. Click here and select
“business” link on the left
to access all the business
related research guides

5. Additional
Tab for this resources
particular discussed in
assignment these research
guides

6.  One example of deceptive advertising on
television.
 Google is an acceptable resource to use for this. You are
not searching for scholarly research but information
 BUT additionally you should use library resources for
background information on the study of deception in
television advertising. This will aid you in building a
comprehensive research strategy of
information needed for the rest
of the assignment.
“Choose wisely”

7.  Given the time and effort needed to create and maintain a
web site, it is always a good idea to ask why a particular
piece of information has been posted to the web.
• To inform?
• To convert?
• To advertise
 Cui bono – To whose
advantage?

8.  Currency * The timeliness of the
information.
 Relevance/Coverage *The depth and
importance of the information.
 Authority *The source of the information.
 Accuracy *The reliability of the
information.
 Purpose/Objectivity *The possible bias
present in the information.

9.  Is deception like pornography, difficult to define but
you know it when you see it?
 Is there a definition of “deception in television
advertising?
 Who defines “deception” in television advertising?
 Who regulates it?
 Are there laws and if so what are they?

10.  These databases share the same interfaced and may be
research separately or jointly
Search one
database or
several at a time
Devise a
search
strategy

11.  Check out the newspaper databases.
 Lexis Nexis is most popular but the library has several
available on the ABUS 2221 Research Guide.
 Lexis Nexis indexes more than just newspapers.

12.  One example of a company’s deceptive behavior
relating to its employees.
 Again Google is an option but consider using the
resources mentioned above to identify a particular
company.
 Once you’ve chosen a company, use Lexis-Nexis to find
information about the company AND any legal
entanglements.

13.  Which company? • What happened?
 What are the best terms or phrases to use for the
search?
Narrow dates?

15. Choose the correct
company

16. “In the new”
Recent legal cases

17.  One example of a company’s deceptive behavior
with their investors, banker or consumers.
 Use Lexis-Nexis and the other resources to find this
information
 Look for information in trade publications, popular
periodicals and reputable websites.

18.  Explain why you think this deceptive behavior
occurred, who benefitted from the deception and
who, if anyone, suffered from the deception.
 With all the research you have collected at this
point, you should have enough information to answer
this question.
 If not, head back to the
databases!

19.  In one paragraph compose a simple business Code
of Conduct that, if followed, would avoid the
deceptive behavior identified in your paper.
 See the books (on the research guide) and use the
databases to find information about and examples of
“Codes of Conduct”. Again the WWW is fine to
use, just be sure to evaluate what you find and don’t
just settle for the first three results on the lists!

20.  Ask at the Reference Desk
 8-4:30, 6-9 M-F
 8-4:30 F
 10-3:30 Sundays
 Phone the Reference Desk – 2185
 Reference@onu.edu
 T-moritz@onu.edu