The Executive Program puts you on the leadership map with strategies, skills and acumen that will stretch your thinking and hone your abilities as a leader and a manager capable of achieving sustainable growth in your business. Encompassing all business functions of the global enterprise, a series of highly relevant, hands-on sessions galvanize your problem solving, team building and change management skills. UCLA Anderson faculty combine research-based expertise and real-world experience to deliver frameworks you and your peers can apply immediately and as your responsibilities increase… to catalyze positive change.

1. “Comprehensive and thought provoking. The diversity in cultural
and business backgrounds promoted a great exchange of ideas and
perspective… A rewarding experience that I highly recommend.”
— Charlie Wilhelm, President and Chief Operating Officer,
Karl Storz Endoscopy-America, Inc.
UCLA ANDERSON Next session:
EXECUTIVE PROGRAM October 4, 2009 to
March 9, 2010
March 6, 2010
Management and Leadership Strategies in Today’s Global Economy
Enroll at UCLAExecEd.com

2. READY FOR THE NEXT STEP UP? Your executive trajectory starts here.
Gain the essential frameworks you need to lead your
organization and enhance your career. Our general
management certificate program delivers executive-level
strategies that span the enterprise and the globe.
Driven by real-world applicability, the UCLA Anderson
Executive Program will give you the foresight and depth
to make strategically sound decisions for your enterprise,
boosting your ability to lead in an increasingly complex
and volatile global economy.
You will learn from faculty ranked #1 for Intellectual
Capital by BusinessWeek. You will work with an executive
coach to clarify and amplify your career goals and the
best strategies to achieve them.
And you will be prepared to drive meaningful change.
CHALLENGE YOURSELF The UCLA Anderson Executive Program is intense, fun and extremely useful. The faculty, widely
acclaimed and in demand, consult to leading companies around the globe on the challenges you face.
The participants—your peers—are dynamic, forward-thinking business leaders who seek innovative,
fact-based management strategies and tools to guide their organizations and advance their careers.
The experience—global, integrative, encompassing—is nothing short of transformative.
Considered by many as a practical alternative to an MBA, the UCLA Anderson Executive Program
broadens the thinking and deepens the leadership capacity of managers from a diverse set
of organizations around the world.
This intensive management curriculum unfolds in a convenient, weekly format. You will take away
the latest thinking about key management challenges and hone the business acumen required
to make prudent, game-changing decisions in today’s economy.
You will also join a lively cohort of UCLA Anderson alumni—high-achieving leaders from premier
organizations in nearly every industry who share ideas, attack challenges and forge new opportunities.
DRIVE POSITIVE CHANGE The UCLA Anderson Executive Program emphasizes strategic thinking, instilling the critical, global
perspectives you need to lead and compete effectively. You will gain practical knowledge of all key
areas and functions across your enterprise to better realize competitive advantage and strengths.
You’ll gain a greater ability to analyze expenditures and investment, devise strategic business
models and make informed, strategically sound decisions. The result: greater value and competitive
advantage for your business, and new horizons for you as a catalyst for success.

3. Areas of Emphasis Key Takeaways and Benefits
Integrated throughout the program are these areas of emphasis: This is an intensely practical, hands-on experience,
built to drive sustained impact in your organization,
Strategic Leadership across your enterprise and throughout your career.
Analyze leadership styles—yours and those of highly successful leaders—to bootstrap your capabilities. Combining research-based expertise and real-
world experience, UCLA Anderson faculty deliver
Strategies to Create Value approaches and frameworks you can apply
Examine the impact of value creation and migration on the long-term success of the enterprise, immediately and as your responsibilities increase.
and understand how to calculate and predict value trends to devise highly competitive strategies.
You will be immersed in strategies for more
Economics for Optimal Decision Making effective leadership and management, including
Explore managerial (micro) economics and the use of this science to make strategically sound pricing problem solving, team building and change manage-
and managerial decisions. ment skills. Your knowledge base will expand with
proven and timely tactics for immediate and long-
Strategic Marketing term organizational impact. A deeper understanding
Develop a strong foundation for taking decisive action to build brand and customer equity, “right price” of your organization’s key areas will emerge, so
your products, allocate marketing resources and develop powerful marketing plans. you can better coordinate disparate activities and
functions, find ways to challenge organizational
Strategic Financial Decision Making paradigms and creatively implement change.
Examine financial and managerial accounting, including investment analysis, to oversee financial
strategies and make better choices. As both a team leader and team member, you will
hone your ability to integrate differing opinions and
Managing the Corporation personalities for positive outcomes. And in so doing,
Acquire strategies applicable to specific areas such as operations management, human resource you will learn from your peers, forging a network of
management and decoding financial statements in the age of Sarbanes-Oxley. high-caliber managers from a variety of industries,
functions and organizations with unique insight into
Global Strategy and Economics how to meet and beat your business challenges.
Understand the influence of global trends and conditions on the enterprise so you can address
business challenges and opportunities proactively. Topics include competitive and global strategy, Personalize Your Program
international negotiations and behavior, and global economics. with Executive Coaching
An executive coach will help you clarify and
Influencing Behavior and Leading Change refine your educational and career goals, and form
Learn to implement the viewpoints and strategies acquired in the program to become a change an action plan to achieve them.
agent in your organization. Topics include creativity and innovation, communicating for high impact
and change management. For information on program sessions and faculty, please visit Earn a Certificate in General
www.execed.anderson.ucla.edu. Management
Through this program you will earn a Certificate
Integrative Case Competition in General Management from the UCLA Anderson
As a capstone to the program, the Integrative Case Competition enables participants to synthesize School of Management.
program teachings in a real-world context. Using a live case and applying program concepts, small
teams analyze a complex, pressing situation to develop an overarching strategy to resolve it. Your team
will present findings and recommendations to faculty judges who select the winning team.
Who Should Attend?
The UCLA Anderson Executive Program is built for rising leaders with several years of management
experience, and who direct specific functional areas of a dynamic enterprise. Many global concerns
rely on the program to prepare candidates for general management positions. Established entrepreneurs
and other professionals rely on the program to expand their ability to take their businesses to the next
level of success.
Typical Class By Position Typical Class By Age Typical Class By Industry
Media/
Manager, 36% 40–49, 54% Aerospace/ Entertainment, 8%
Aviation, 17%
Director, 24% Banking/Finance, 8%
30–39, 29%
Education/ Building/Construction, 8%
Government/
Non-profit, 12% Energy/Transportation, 7%
President or CEO, 18% Medical/ Professional Services, 7%
Over 50, 14%
Healthcare, 11% Consumer Products, 6%
Vice President, 13% Below 30, 3% Real Estate, 3%
Technology/
Professional, 6% Communications, Other, 3%
Executive Vice President, 3%
10%

4. ENROLLMENT & INFORMATION
310.825.2001
Innovate@UCLAExecEd.com
or www..UCLAExecEd.com
About UCLA Program Format and Fees
One of the top 10 research universities The UCLA Anderson Executive Program consists of two semesters, each beginning with a mandatory
in the United States, UCLA also is the nation’s on-campus immersion session. This allows you to free yourself from everyday distractions so you can
most popular university. It enrolls 37,500 better absorb the broad perspectives that will guide your career trajectory.
students annually and boasts a faculty that
includes five Nobel Laureates and nine winners Schedule
of the National Medal of Science. Sessions meet one evening each week (Monday or Tuesday) from 2:00 p.m.–9:00 p.m.,
with dinner provided.
UCLA Anderson School
of Management Lectures, discussions, group exercises and case study analyses ensure effective learning. Dinner
Established in 1935, the UCLA Anderson School presentations by classmates and learning group sessions enable participants to relate classroom concepts
of Management has built a reputation as a leader in to their individual businesses. There are ample opportunities for discussion with faculty and networking
globally focused management education, the uses with executive participants. Pre-assigned readings and case study analyses typically require some hours
and study of advanced technologies in business and per week in addition to class time.
management, and entrepreneurship as cornerstones
of today’s extraordinary business opportunities. The The fee of $16,995 includes tuition, books, materials, campus parking and dinner on session nights,
renowned UCLA Anderson Executive Program has your graduation ceremony, and two sessions from the UCLA Executive Series.
been helping leaders emerge since 1954.
Executive Education, UCLA Anderson School of Management
110 Westwood Plaza, A101D, Los Angeles, CA 90095-1464
phone 310.825.2001 fax 310.206.7539