A look at five of the most common and most often committed mistakes by businesses in implementing Corporate Social Responsibility initiatives.

1. Five Mistakes when implementing
Corporate Social Responsibility
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Your Essential Guide Series

2. .
CSR
• CSR has evolved into one of the top
priorities for a business if it wants to
grow, be profitable and to ensure longevity
• Customers and Employees want to
associate with Responsible Corporates
• Regulators, world over, are insisting
on adopting sustainable practises

3. .
CSR – Learnings & Findings
• CSR initiatives have had mixed results
• Results have been positive
• Results have created impact
• Herein we look at the five common
and most often committed mistakes
by businesses in implementing
CSR initiatives.

4. .
Mistake - 1
• Not having a CSR strategy
– The CSR initiative must integrates
with your business
– The CSR program must add value
to your business
– The CSR program must give you a
ROI (social or financial or both)

5. .
Mistake - 2
• Doing too many things
– Focus, Focus, Focus
– Don’t follow world-wide approach.
Do what is best locally
– Don’t do legacy programs. Adapt
to changing needs

6. .
Mistake - 3
• Not talking about CSR programs & initiatives
– Tell your story
– Communicate to all stakeholders
– Inform both good and bad news

7. .
Mistake - 4
• Non participative approach
– CSR Buy in required from all –
Stakeholders, Top management,
Employees, Partners.
– Partnership & Collaborative approach
during planning, implementation,
monitoring & review.
– Don’t treat this as a donation or charity.

8. .
Mistake - 5
• Focussing too much on photo opportunities
and media releases
– Have a report that can be used
individually in parts by different stakeholders
– Don’t talk about inputs & programs -
talk about causes and outcomes

9. Thank you
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