1. Audience research
Total response: 14 people

2. 1) What is your gender?
14
12
10
8
6
female
4
male
2
prefer not to say
0
female
male
prefer
not to
say
Female: 12
Male: 2

3. 2) What is your age?
7
6
5
16 and under 6
4
17-20 3
3
21-24 3
25-30 0
31-35 0
2
1
36+
0
16 and 17-20 21-24 25-30 31-35 36+
under
2

4. 3) Which of the following best describes your ethnicity?
12
White (British)
10
10
White (Irish)
1
Other (White background)
8
Asian
6
0
Other (Asian background)
2
Black
White (British)
White (Irish)
Other (White…
Asian
Asian (British)
Other (Asian…
Black
Black (British)
Other (Black…
Mixed - White…
Mixed - White…
Mixed- White and…
Other - Mixed…
Chinese
0
0
Asian (British)
4
2
0
0
Black (British)
0
Other (Black background)
0
Mixed - White and Asian
0
Mixed - White and Black African
0
Mixed- White and Black Caribbean
Other - Mixed Background
Chinese
The majority of my audience are White (British)
1
0
0

5. 4) How often do you watch music videos/videos on YouTube
or on TV?
8
7
6
5
4
3
2
1
0
Never 1
Once a week 1
Twice a week 2
Everyday
Occasionally 3
The majority of my audience watch music videos on YouTube or on TV, including a YouTube
page on a poster could be an option

6. 5) What type of video do you expect from an alternative rock
band/artist?
For this question a written answer was required:
•
•
•
•
•
•
•
•
•
•
•
•
•
Dramatized story
dark setting, lots of different clips rapidly put together
Something high energy, with lots of things going on
A video of them in concert or in a large city
Weird/different things mostly, but probably symbolic stuff? Haven't seen a lot of alternative
music videos.
Deep meaning that people have to look for and clash about in the comments
Depends on the artist(s) but usually either a video from one of their concerts, or them
walking down the street attempting to look "mysterious" :|
The band playing the music and some sort of story line
Anything goes!
Loud and colourful
Eye catching video related to song/Eye catching video with a theme depending on the song
Dark, fast paced, strange?
dynamic, interesting, telling a story

7. 6) What type of video do you like to see from an alternative
rock band/artist?
Like question 5 a written answer was required, rather than what they expect to see
this question was about what they like to see:
• Dramatized story
• mainly the band
• Something eye-catching, and interesting, nothing to soppy, but sometimes a storyline or plot
is interesting
• I don't really mind :)
• Not sure/no preference
• Deep meanings that give me time to read through the arguments in the
comments, something to grab my feelings
• Something quirky with depth and art. Something I'll remember. colours and politics and a
pony
• The band being happy :)
• Something a bit different
• As question 5
• Eye catching video related to song
• Themed video relating to the song
• Just something different to the norm. Something that when you watch it, it makes you want
to watch it again for being different to what you expected
• not from a concert

8. 7) Does album artwork influence you to buy an album?
6
5
Yes 3
4
3
No
2
5
Depends
1
0
Yes
No
Depends
Other
(please
specify)
5
Other (please 1
specify)
it's a female alternative singer I'll buy it
anyway.

9. 8) Would a magazine advert make you buy an album?
12
10
8
Yes
6
2
No
2
Sometimes 10
4
2
0
Yes
No
Sometimes
This suggests that the advert needs to be something eye catching and persuade people enough
to buy the album

10. 9) Do you like narrative in a music video?
7
6
5
4
Yes
No
3
2
6
2
No opinion
1
Doesn't bother me
1
5
0
Yes
No
No
Doesn't
opinion bother
me
From this I think it will be a good idea to add narrative into the music video due to the most
people saying yes. However, I will keep in consideration that 5 people said it doesn’t bother
them.

11. 10) Finally, do you like to see the band/artist in the video or
actors?
8
7
6
5
4
3
2
1
0
Only the
band/artist 2
Only actors 0
Both
7
I don't mind 5