64th World Newspaper Congress and 19th World Editors Forum

1. Around the world in
60 minutes
Raju Narisetti
Managing Editor
The Wall Street Journal Digital
Network
USA
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2. Beyond Print-Online Integration
Shaping the Future of the Newspaper
Kiev – September 4, 2012
Raju.Narisetti@wsj.com @rajunarisetti 2
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3. JOURNALISM MATTERS
EXPERIENCING
That Journalism Will Matter Even More
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4. © 2011 Dow Jones & Company, Inc. All rights reserved.

5. Our recent past,
our present and our future
lies in expanding our
digital audiences
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6. The 2012 definition of a
journalist’s job must include
“getting more people
to consume more of
my journalism”
6
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7. Digital audiences will be ever
more promiscuous, amid a
proliferation of original and
aggregated content, and
multiple platforms.
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8. Can we bring new
audiences to our journalism and
keep an increasingly
promiscuous reader
coming back to our “virtual”
newsroom and brand?
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9. Great and relevant journalism
is a given.
But great content is no longer
enough to win.
9
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10. To get, keep and grow audiences,
newsrooms should pivot from
creating great content to
creating great experiences.
10
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11. And the “experience” is
where we will either win or
lose journalism’s future.
11
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12. What is the
JOURNALISM
experience
12
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13. THE
GOOD
NEWS
13
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14. THE
BAD
NEWS
14
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15. Good (and Bad) Experiences all
come at the same intersection:
of content and technology
15
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16. If newsroom leaders thought
integrating print and
online in the newsroom was
hard, try integrating
Content & Code
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17. Some lessons, learnings and
observations from this
ongoing battlefront
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18. DEVELOPERS see Content as “stuff” and
Code as “art.” JOURNALISTS see Code
as “stuff” and Content as “art.”
18
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19. The “experience” can’t come from the IT
department alone:
Developers are not restaurant cooks
19
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20. Where you sit—physically and
organizationally--matters
-- Architecture matters
-- Titles matter
-- Credit(s) matter
20
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21. To preserve good
experiences, in a world of digital
permanence, news rooms must
now plan for impermanence.
Re-thinking shelf-life matters
21
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22. A growing challenge is how do we find this
“experiential” journalist?
We moved from “Show Don’t Tell” to
“Show and Tell”
22
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23. Streams on WSJ.com
A New Way To Engage Readers With Top News & Events
Streams are a new immersive experience which
update in real time around events, breaking news,
markets coverage and other important areas that
are core to the Journal’s reporting. It pulls content
from across WSJ including articles, blog posts,
photos, video and Twitter to present a total view of
all the coverage.
Election 2012
http://on.wsj.com/bj4ci
23
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24. WSJ.com and “The Ticker” Mobile Streams
Available for iPhone and Android devices
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25. News Viewer
Newshounds need to stay on top of the latest
news, but don’t always have much time to do
so. News Viewer allows them to see the latest
news, markets, and blog updates in a quick
digestible manner.
How it works: After clicking on “Latest
Headlines” on wsj.com, users will be directed to
the News Viewer landing page which gives
them a list view of latest news articles, and
when they were published that day.
Social: Users can share featured top stories
within the News Viewer with their Facebook
and Twitter networks.
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26. 26
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27. A PROMISCUOUS
audience is our new reality.
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@rajunarisetti
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28. raju.narisetti@wsj.com
@rajunarisetti
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