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Around the world in
                                                            60 minutes



                 Raju Narisetti
                 Managing Editor
                 The Wall Street Journal Digital
                 Network
                 USA


© 2011 Dow Jones & Company, Inc. All rights reserved.
Beyond Print-Online Integration


                                                        Shaping the Future of the Newspaper
                                                                  Kiev – September 4, 2012




   Raju.Narisetti@wsj.com                                                                    @rajunarisetti   2




© 2011 Dow Jones & Company, Inc. All rights reserved.
JOURNALISM MATTERS
                            EXPERIENCING
                            That Journalism Will        Matter Even More




© 2011 Dow Jones & Company, Inc. All rights reserved.
© 2011 Dow Jones & Company, Inc. All rights reserved.
Our recent past,
                                                        our present and our future
                                                        lies in expanding our
                                                        digital audiences




© 2011 Dow Jones & Company, Inc. All rights reserved.
The 2012 definition of a
                                                        journalist’s job must include
                                                        “getting more people
                                                        to consume more of
                                                        my journalism”



                                                                                        6

© 2011 Dow Jones & Company, Inc. All rights reserved.
Digital audiences will be ever
                                                        more promiscuous, amid a
                                                        proliferation of original and
                                                        aggregated content, and
                                                        multiple platforms.




© 2011 Dow Jones & Company, Inc. All rights reserved.
Can we bring new
                                                        audiences to our journalism and
                                                        keep an increasingly
                                                        promiscuous reader
                                                        coming back to our “virtual”
                                                        newsroom and brand?


© 2011 Dow Jones & Company, Inc. All rights reserved.
Great and relevant journalism
                                                        is a given.
                                                        But great content is no longer
                                                        enough to win.



                                                                                         9




© 2011 Dow Jones & Company, Inc. All rights reserved.
To get, keep and grow audiences,
                                                        newsrooms should pivot from
                                                        creating great content to
                                                        creating great experiences.



                                                                                      10




© 2011 Dow Jones & Company, Inc. All rights reserved.
And the “experience” is
                                                        where we will either win or
                                                        lose journalism’s future.




                                                                                      11




© 2011 Dow Jones & Company, Inc. All rights reserved.
What is the
 JOURNALISM
                                                        experience




                                                                     12




© 2011 Dow Jones & Company, Inc. All rights reserved.
THE
GOOD
NEWS




                                                        13




© 2011 Dow Jones & Company, Inc. All rights reserved.
THE
  BAD
 NEWS




                                                        14




© 2011 Dow Jones & Company, Inc. All rights reserved.
Good (and Bad) Experiences all
                                                        come at the same intersection:
                                                        of content and technology




                                                                                         15




© 2011 Dow Jones & Company, Inc. All rights reserved.
If newsroom leaders thought
                                                        integrating print and
                                                        online in the newsroom was
                                                        hard, try integrating
                                                        Content & Code




© 2011 Dow Jones & Company, Inc. All rights reserved.
Some lessons, learnings and
                                                        observations from this
                                                        ongoing battlefront




© 2011 Dow Jones & Company, Inc. All rights reserved.
DEVELOPERS see Content as “stuff” and
      Code as “art.” JOURNALISTS see Code
      as “stuff” and Content as “art.”




                                                        18




© 2011 Dow Jones & Company, Inc. All rights reserved.
The “experience” can’t come from the IT
      department alone:
      Developers are not restaurant cooks




                                                        19




© 2011 Dow Jones & Company, Inc. All rights reserved.
Where you sit—physically and
                                                        organizationally--matters
                                                        -- Architecture matters
                                                        -- Titles matter
                                                        -- Credit(s) matter



                                                                                       20




© 2011 Dow Jones & Company, Inc. All rights reserved.
To preserve good
                                                        experiences, in a world of digital
                                                        permanence, news rooms must
                                                        now plan for impermanence.

                                                        Re-thinking shelf-life matters


                                                                                             21




© 2011 Dow Jones & Company, Inc. All rights reserved.
A growing challenge is how do we find this
      “experiential” journalist?
      We moved from “Show Don’t Tell” to
      “Show and Tell”




                                                        22




© 2011 Dow Jones & Company, Inc. All rights reserved.
Streams on WSJ.com
 A New Way To Engage Readers With Top News & Events

Streams are a new immersive experience which
update in real time around events, breaking news,
markets coverage and other important areas that
are core to the Journal’s reporting. It pulls content
from across WSJ including articles, blog posts,
photos, video and Twitter to present a total view of
all the coverage.



Election 2012


http://on.wsj.com/bj4ci




                                                        23




© 2011 Dow Jones & Company, Inc. All rights reserved.
WSJ.com and “The Ticker” Mobile Streams



        Available for iPhone and Android devices




© 2011 Dow Jones & Company, Inc. All rights reserved.
News Viewer
 Newshounds need to stay on top of the latest
 news, but don’t always have much time to do
 so. News Viewer allows them to see the latest
 news, markets, and blog updates in a quick
 digestible manner.

 How it works: After clicking on “Latest
 Headlines” on wsj.com, users will be directed to
 the News Viewer landing page which gives
 them a list view of latest news articles, and
 when they were published that day.

 Social: Users can share featured top stories
 within the News Viewer with their Facebook
 and Twitter networks.




© 2011 Dow Jones & Company, Inc. All rights reserved.
26




© 2011 Dow Jones & Company, Inc. All rights reserved.
A PROMISCUOUS
    audience is our new reality.




                                                                         27



                                                        @rajunarisetti
© 2011 Dow Jones & Company, Inc. All rights reserved.
raju.narisetti@wsj.com
                                                                  @rajunarisetti

© 2011 Dow Jones & Company, Inc. All rights reserved.

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Around the World in 60 minutes - Raju Narisetti

  • 1. Around the world in 60 minutes Raju Narisetti Managing Editor The Wall Street Journal Digital Network USA © 2011 Dow Jones & Company, Inc. All rights reserved.
  • 2. Beyond Print-Online Integration Shaping the Future of the Newspaper Kiev – September 4, 2012 Raju.Narisetti@wsj.com @rajunarisetti 2 © 2011 Dow Jones & Company, Inc. All rights reserved.
  • 3. JOURNALISM MATTERS EXPERIENCING That Journalism Will Matter Even More © 2011 Dow Jones & Company, Inc. All rights reserved.
  • 4. © 2011 Dow Jones & Company, Inc. All rights reserved.
  • 5. Our recent past, our present and our future lies in expanding our digital audiences © 2011 Dow Jones & Company, Inc. All rights reserved.
  • 6. The 2012 definition of a journalist’s job must include “getting more people to consume more of my journalism” 6 © 2011 Dow Jones & Company, Inc. All rights reserved.
  • 7. Digital audiences will be ever more promiscuous, amid a proliferation of original and aggregated content, and multiple platforms. © 2011 Dow Jones & Company, Inc. All rights reserved.
  • 8. Can we bring new audiences to our journalism and keep an increasingly promiscuous reader coming back to our “virtual” newsroom and brand? © 2011 Dow Jones & Company, Inc. All rights reserved.
  • 9. Great and relevant journalism is a given. But great content is no longer enough to win. 9 © 2011 Dow Jones & Company, Inc. All rights reserved.
  • 10. To get, keep and grow audiences, newsrooms should pivot from creating great content to creating great experiences. 10 © 2011 Dow Jones & Company, Inc. All rights reserved.
  • 11. And the “experience” is where we will either win or lose journalism’s future. 11 © 2011 Dow Jones & Company, Inc. All rights reserved.
  • 12. What is the JOURNALISM experience 12 © 2011 Dow Jones & Company, Inc. All rights reserved.
  • 13. THE GOOD NEWS 13 © 2011 Dow Jones & Company, Inc. All rights reserved.
  • 14. THE BAD NEWS 14 © 2011 Dow Jones & Company, Inc. All rights reserved.
  • 15. Good (and Bad) Experiences all come at the same intersection: of content and technology 15 © 2011 Dow Jones & Company, Inc. All rights reserved.
  • 16. If newsroom leaders thought integrating print and online in the newsroom was hard, try integrating Content & Code © 2011 Dow Jones & Company, Inc. All rights reserved.
  • 17. Some lessons, learnings and observations from this ongoing battlefront © 2011 Dow Jones & Company, Inc. All rights reserved.
  • 18. DEVELOPERS see Content as “stuff” and Code as “art.” JOURNALISTS see Code as “stuff” and Content as “art.” 18 © 2011 Dow Jones & Company, Inc. All rights reserved.
  • 19. The “experience” can’t come from the IT department alone: Developers are not restaurant cooks 19 © 2011 Dow Jones & Company, Inc. All rights reserved.
  • 20. Where you sit—physically and organizationally--matters -- Architecture matters -- Titles matter -- Credit(s) matter 20 © 2011 Dow Jones & Company, Inc. All rights reserved.
  • 21. To preserve good experiences, in a world of digital permanence, news rooms must now plan for impermanence. Re-thinking shelf-life matters 21 © 2011 Dow Jones & Company, Inc. All rights reserved.
  • 22. A growing challenge is how do we find this “experiential” journalist? We moved from “Show Don’t Tell” to “Show and Tell” 22 © 2011 Dow Jones & Company, Inc. All rights reserved.
  • 23. Streams on WSJ.com A New Way To Engage Readers With Top News & Events Streams are a new immersive experience which update in real time around events, breaking news, markets coverage and other important areas that are core to the Journal’s reporting. It pulls content from across WSJ including articles, blog posts, photos, video and Twitter to present a total view of all the coverage. Election 2012 http://on.wsj.com/bj4ci 23 © 2011 Dow Jones & Company, Inc. All rights reserved.
  • 24. WSJ.com and “The Ticker” Mobile Streams Available for iPhone and Android devices © 2011 Dow Jones & Company, Inc. All rights reserved.
  • 25. News Viewer Newshounds need to stay on top of the latest news, but don’t always have much time to do so. News Viewer allows them to see the latest news, markets, and blog updates in a quick digestible manner. How it works: After clicking on “Latest Headlines” on wsj.com, users will be directed to the News Viewer landing page which gives them a list view of latest news articles, and when they were published that day. Social: Users can share featured top stories within the News Viewer with their Facebook and Twitter networks. © 2011 Dow Jones & Company, Inc. All rights reserved.
  • 26. 26 © 2011 Dow Jones & Company, Inc. All rights reserved.
  • 27. A PROMISCUOUS audience is our new reality. 27 @rajunarisetti © 2011 Dow Jones & Company, Inc. All rights reserved.
  • 28. raju.narisetti@wsj.com @rajunarisetti © 2011 Dow Jones & Company, Inc. All rights reserved.