1. 10 – 12 October 2011, Vienna, Reed Messe Wien
Media Port
Session: Mobile Publishing Business
Title: Monetizing and the mobile web
Speaker: Steffen Schlimmer, Head of Sales Europe – Netbiscuits GmbH

2. Mone%zing
and
the
mobile
web
Risks,
Challenges
and
Opportuni5es
of
the
Mobile
market!
IFRA
Expo
Vienna
2011,
October
10th
Steffen
Schlimmer,
Senior
Sales
Manager
EMEA
10.
Oktober
2011
©
Netbiscuits
GmbH
2011
1

3. Netbiscuits
Facts
10.
Oktober
2011
©
Netbiscuits
GmbH
2011
2

4. Risks,
Challenges
and
Opportuni5es
10.
Oktober
2011
©
Netbiscuits
GmbH
2011
3

5. The
Mass
Mobile
Market
Imagine
it's
1995
again
when
everyone
wanted
a
website,
it's
the
same
for
mobile
today
Mobile
now
accounts
for
more
than
10
Google
predicts
that
44%
of
per
cent
of
all
purchases
on
eBay
UK
total
searches
for
last
minute
Consumers
in
the
United
giPs
and
store
loca5ons
will
States
are
more
likely
to
buy
a
be
from
mobile
devices
for
smartphone
in
2011
than
PCs,
the
2011
holiday
season.
e-­‐readers,
media
tablets
and
gaming
products.
HTML5
implementaKon
on
Gartner
2011
mobile
devices
is,
as
yet,
both
fragmented
and
incomplete,
with
the
leading
smartphone
eBay
mobile
users
are
visi5ng
plaLorms
showing
inadequate
the
mobile
website
10
-­‐
15
HTML5
support.
5mes
a
day.
In
2010,
global
VisionMobile
2011
eBay
sales
via
a
mobile
device
more
than
tripled,
genera5ng
Worldwide
smartphone
sales
grew
$2bn
(£1.27bn)
in
revenues,
74
percent
year-­‐on-­‐year
and
up
from
$600m
in
2009.
The
accounted
for
25
percent
of
overall
figure
is
set
to
pass
$4bn
in
sales
in
the
second
quarter
of
2011.
The
number
of
global
smartphone
2011.
Gartner
2011
shipments
will
reach
one
billion
per
annum
in
2016,
up
from
302
million
in
2010.
Juniper
Research
2011
10.
Oktober
2011
©
Netbiscuits
GmbH
2011
4

6. The
Mess
Mobile
Market
Dozens
of
key
players
conKnue
to
create
a
fragmented
market
Dozens
of
key
players
from
web,
hardware
and
soYware
push
into
the
mobile
market
and
create
more
and
more
"fragmentaKon"
with
only
5%
of
PC
Web
mobilized!
Technology
Content
Delivery
10.
Oktober
2011
©
Netbiscuits
GmbH
2011
5

7. Opera5ng
System
Usage
on
Netbiscuits
Smartphone
by
Region
2011
10.
Oktober
2011
©
Netbiscuits
GmbH
2011
6

8. Mobile
Sites
which
feel
like
Apps
Rich
Internet
Features
eBay
uses
Netbiscuits’
Using
Netbiscuits,
Bild.de
CBS
won
the
2011
Meffys
plaLorm
to
support
their
uses
key
features
including
Award
for
Best
Mobile
global
mobile
sites.
video
content.
Website.
Built
on
the
UKlising
rich
UI
features
Netbiscuits
plaLorm.
including
the
Gallery
Biscuit.
10.
Oktober
2011
©
Netbiscuits
GmbH
2011
7

9. Deliver
the
Best
Experience
Across
all
Devices
Ensuring
best
experience
for
all
your
visitors
Smartphones
|
Tablets
|
Feature
phones
|
eReaders
|
Consoles
|
Long
Tail
|
TV
Netbiscuits
recognises
and
understands
the
device
and
delivers
the
best
available
user
experience…
all
from
a
single
source.
10.
Oktober
2011
©
Netbiscuits
GmbH
2011
8

10. The
Ideal
Solu5on
Hybrid
Apps:
Web
+
Apps
=
Maximum
Mobile
Reach
 Complete
360
degree
service
access
for
your
customers
with
unified
sites
and
apps
 Cost
effec5ve
solu5on,
re-­‐use
mobile
web
development
to
create
apps
across
all
plaLorms
 Hybrid
Apps
integrate
mobile
opKmized
sites
into
Apps
 Available
for
all
major
OS
including
iPhone,
Android,
Blackberry,
Win
Phone
7
and
Bada
 Integrate:
Enhance
features
of
your
apps
by
interfacing
with
mobile
device
sensors
 Easy
crea5on:
Build
touch
opKmized
mobile
website
and
Netbiscuits
wraps
them
for
you
in
no
Kme
 Save
cost:
One
code
base
to
publish
to
mobile
web
and
apps
environments
10.
Oktober
2011
©
Netbiscuits
GmbH
2011
9

11. New
Mobile
Adver5sing
Formats
Create
and
Deliver
Cross-­‐PlaLorm
Rich
Media
Ads
for
Smartphones
and
Media
Tablets
10.
Oktober
2011
©
Netbiscuits
GmbH
2011
10

12. Rich
Media
Ads
on
Mobile
Websites
Rich
Media
Ad
Formats
Expandable
3D
Flip
InteracKve
Swipe
10.10.2011
©
2010
Netbiscuits
GmbH
Slide
11

13. Rich
Media
Ads
on
Mobile
Websites
Rich
Media
Ad
Formats
–
Upcoming…
Portrait-­‐Landscape
Peel
SKcky
10.10.2011
©
2010
Netbiscuits
GmbH
Slide
12

14. Rich
Media
Ads
in
Na5ve
Applica5ons
Rich
Media
Ad
Formats
–
Upcoming…
IntersKKal
Jalousie
360°
Rotator
10.10.2011
©
2010
Netbiscuits
GmbH
Slide
13

15. Best
Prac5ses
in
Media
and
Publishing
10.
Oktober
2011
©
Netbiscuits
GmbH
2011
14

16. One
Site,
Mul5ple
Plaeorms
Paramount
Pictures
Paramount
Pictures
Mobile
Portal.
Built
on
Netbiscuits
PlaLorm.
 One
site,
cross-­‐plaLorm
and
mulKple
devices
 Unified
experience
for
consumers
Rich
UI
features
including:
 Swipeable
gallery
 Text
overlays
 In-­‐page
video
playback
10.
Oktober
2011
©
Netbiscuits
GmbH
2011
15

17. Axel
Springer
-­‐
Launched
cufng
egde
Android
Hybrid
App
in
5
months
for
+100
Smartphones,
needed
9
months
for
iPhone
Mobile
Web
and
App
PlaLorm
for
Germany‘s
Most
Successful
News
Outlets
Challenge:
 Axel
Springer
produces
two
flagship
German
periodicals:
Die
Welt
and
Bild
plus
addiKonal
50
media
outlets
 Growth
slowed
down
in
both
print
and
online
channel
Solu5on:
 Axel
Springer
chose
Netbiscuits
in
2008
 Netbiscuits
enabled
a
feature
rich
mobile
news
site,
which
included
user
registraKon,
rich
media
adverKsing,
billing,
messaging
services,
social
networking
integraKon,
video,
sports,
e-­‐mail
funcKonality,
weather,
and
more
 Netbiscuits
plaLorm
used
to
provide
cupng
edge
Android
Hybrid
applicaKon
to
Axel
Springer
(based
on
Mobile
Site
Core)
Outcome:
 Traffic
skyrocketed
from
zero
to
50
million
Mobile
Pages
since
launch
and
reached
200
million
in
2011
 Axel
Springer
achieved
double-­‐digit
growth
in
revenues
and
earnings
in
the
first
half
or
2011
©
2011
Netbiscuits
GmbH
Slide
16

18. BILD
MOBIL
Mobile
Publishing
|
News
Na5ve
Hybrid
App
(Android)
Created
by
Customer
BILD,
an
Axel
Springer
brand,
is
Germany’s
biggest
daily
and
the
4th
biggest
newspaper
worldwide.
Solu5on
• News
App
(Android)
• NaKonal
and
world
news
• Entertainment
news
• Sports
news
• Finance
and
stock
news
• Video
streams
• Mobile
services
including
weather,
traffic,
TV
info
• Digital
ediKon
before
the
day
of
sale
• Android
App
Widget
Launch
2011
Market
Germany,
Austria,
Switzerland
© 2011 Netbiscuits GmbH 10.10.2011 Slide 17

19. CBS
-­‐
40%
increase
of
reach
due
to
beher
device
coverage
Netbiscuits
Powers
Award
Winning
CBS
Mobile
Websites
Challenge:
 CBS’s
mobile
channel
was
floundering,
even
aYer
significant
investment
following
its
acquisiKon
of
TV.com
 In-­‐house
HTML
soluKon
was
not
sufficient
to
reach
all
users
 Video
delivery
was
choppy
and
inconsistent
Solu5on:
 CBS
chose
Netbiscuits
as
its
mobile
web
plaLorm
vendor
in
2010
 CBS
launched
5
sites
on
Netbiscuits
plaLorm,
with
full
episodes
available
for
viewing
in
2010
and
is
expanding
to
10
more
in
2011
Outcome:
 CBS
InteracKve
Wins
PresKgious
2011
Meffys
Award
for
CBS.com
as
Best
Mobile
Smartphone
Website
 Traffic
increased
from
5
to
50
million
Mobile
Pages
within
6
months
from
launch
by
Netbiscuits,
allowing
bewer
cross-­‐plaLorm
mobile
web
experience
across
all
mobile
devices
©
2011
Netbiscuits
GmbH
Slide
18

20. MTV
–
50%
reach
increased
by
moving
onto
Netbiscuits
from
other
mobile
plaeorm,
launches
Tablets
and
IPTV
services
Netbiscuits
SaaS
PlaLorm
Powers
the
Mobile
Sites
of
>
50
MTV
Brands
and
Shows
Challenge:
 User
experience
across
MTV’s
properKes
was
below
par
as
a
result
of
poor
backend
integraKon
 Small
Mobile
device
coverage
resulted
in
low
user
engagement
and
reach
 MoneKzaKon
challenging
due
to
low
reach
and
inferior
mobile
site
user
experience
Solu5on:
 MTV
selected
Netbiscuits
in
2009
and
now
powers
more
than
50
sites
on
Netbiscuits
plaLorm
 More
than
100
internally
trained
MTV
staff
develop
on
Netbiscuits
plaLorm
 The
sites
deliver
news,
video,
photo
galleries,
games,
social
networking
integraKon,
voKng,
quizzes
Outcome:
 Total
traffic
increased
to
60
million
mobile
pages
within
2
years
©
2011
Netbiscuits
GmbH
Slide
19

21. Thank
You
Please
visit
us
at
booth
A57-­‐10
Steffen
Schlimmer
Senior
Sales
Manager
EMEA
+49
176
10036134
s.schlimmer@netbiscuits.com
Our
latest
device
report
is
now
available.
Download
your
free
copy
www.netbiscuits.com
10.
Oktober
2011
©
Netbiscuits
GmbH
2011
20