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Monetizing and the mobile web
1.
10 – 12
October 2011, Vienna, Reed Messe Wien Media Port Session: Mobile Publishing Business Title: Monetizing and the mobile web Speaker: Steffen Schlimmer, Head of Sales Europe – Netbiscuits GmbH
2.
Mone%zing and the
mobile web Risks, Challenges and Opportuni5es of the Mobile market! IFRA Expo Vienna 2011, October 10th Steffen Schlimmer, Senior Sales Manager EMEA 10. Oktober 2011 © Netbiscuits GmbH 2011 1
3.
Netbiscuits Facts
10. Oktober 2011 © Netbiscuits GmbH 2011 2
4.
Risks, Challenges and
Opportuni5es 10. Oktober 2011 © Netbiscuits GmbH 2011 3
5.
The Mass Mobile
Market Imagine it's 1995 again when everyone wanted a website, it's the same for mobile today Mobile now accounts for more than 10 Google predicts that 44% of per cent of all purchases on eBay UK total searches for last minute Consumers in the United giPs and store loca5ons will States are more likely to buy a be from mobile devices for smartphone in 2011 than PCs, the 2011 holiday season. e-‐readers, media tablets and gaming products. HTML5 implementaKon on Gartner 2011 mobile devices is, as yet, both fragmented and incomplete, with the leading smartphone eBay mobile users are visi5ng plaLorms showing inadequate the mobile website 10 -‐ 15 HTML5 support. 5mes a day. In 2010, global VisionMobile 2011 eBay sales via a mobile device more than tripled, genera5ng Worldwide smartphone sales grew $2bn (£1.27bn) in revenues, 74 percent year-‐on-‐year and up from $600m in 2009. The accounted for 25 percent of overall figure is set to pass $4bn in sales in the second quarter of 2011. The number of global smartphone 2011. Gartner 2011 shipments will reach one billion per annum in 2016, up from 302 million in 2010. Juniper Research 2011 10. Oktober 2011 © Netbiscuits GmbH 2011 4
6.
The Mess Mobile
Market Dozens of key players conKnue to create a fragmented market Dozens of key players from web, hardware and soYware push into the mobile market and create more and more "fragmentaKon" with only 5% of PC Web mobilized! Technology Content Delivery 10. Oktober 2011 © Netbiscuits GmbH 2011 5
7.
Opera5ng System Usage
on Netbiscuits Smartphone by Region 2011 10. Oktober 2011 © Netbiscuits GmbH 2011 6
8.
Mobile Sites which
feel like Apps Rich Internet Features eBay uses Netbiscuits’ Using Netbiscuits, Bild.de CBS won the 2011 Meffys plaLorm to support their uses key features including Award for Best Mobile global mobile sites. video content. Website. Built on the UKlising rich UI features Netbiscuits plaLorm. including the Gallery Biscuit. 10. Oktober 2011 © Netbiscuits GmbH 2011 7
9.
Deliver the Best
Experience Across all Devices Ensuring best experience for all your visitors Smartphones | Tablets | Feature phones | eReaders | Consoles | Long Tail | TV Netbiscuits recognises and understands the device and delivers the best available user experience… all from a single source. 10. Oktober 2011 © Netbiscuits GmbH 2011 8
10.
The Ideal Solu5on
Hybrid Apps: Web + Apps = Maximum Mobile Reach Complete 360 degree service access for your customers with unified sites and apps Cost effec5ve solu5on, re-‐use mobile web development to create apps across all plaLorms Hybrid Apps integrate mobile opKmized sites into Apps Available for all major OS including iPhone, Android, Blackberry, Win Phone 7 and Bada Integrate: Enhance features of your apps by interfacing with mobile device sensors Easy crea5on: Build touch opKmized mobile website and Netbiscuits wraps them for you in no Kme Save cost: One code base to publish to mobile web and apps environments 10. Oktober 2011 © Netbiscuits GmbH 2011 9
11.
New Mobile Adver5sing
Formats Create and Deliver Cross-‐PlaLorm Rich Media Ads for Smartphones and Media Tablets 10. Oktober 2011 © Netbiscuits GmbH 2011 10
12.
Rich Media Ads
on Mobile Websites Rich Media Ad Formats Expandable 3D Flip InteracKve Swipe 10.10.2011 © 2010 Netbiscuits GmbH Slide 11
13.
Rich Media Ads
on Mobile Websites Rich Media Ad Formats – Upcoming… Portrait-‐Landscape Peel SKcky 10.10.2011 © 2010 Netbiscuits GmbH Slide 12
14.
Rich Media Ads
in Na5ve Applica5ons Rich Media Ad Formats – Upcoming… IntersKKal Jalousie 360° Rotator 10.10.2011 © 2010 Netbiscuits GmbH Slide 13
15.
Best Prac5ses in
Media and Publishing 10. Oktober 2011 © Netbiscuits GmbH 2011 14
16.
One Site, Mul5ple
Plaeorms Paramount Pictures Paramount Pictures Mobile Portal. Built on Netbiscuits PlaLorm. One site, cross-‐plaLorm and mulKple devices Unified experience for consumers Rich UI features including: Swipeable gallery Text overlays In-‐page video playback 10. Oktober 2011 © Netbiscuits GmbH 2011 15
17.
Axel Springer
-‐ Launched cufng egde Android Hybrid App in 5 months for +100 Smartphones, needed 9 months for iPhone Mobile Web and App PlaLorm for Germany‘s Most Successful News Outlets Challenge: Axel Springer produces two flagship German periodicals: Die Welt and Bild plus addiKonal 50 media outlets Growth slowed down in both print and online channel Solu5on: Axel Springer chose Netbiscuits in 2008 Netbiscuits enabled a feature rich mobile news site, which included user registraKon, rich media adverKsing, billing, messaging services, social networking integraKon, video, sports, e-‐mail funcKonality, weather, and more Netbiscuits plaLorm used to provide cupng edge Android Hybrid applicaKon to Axel Springer (based on Mobile Site Core) Outcome: Traffic skyrocketed from zero to 50 million Mobile Pages since launch and reached 200 million in 2011 Axel Springer achieved double-‐digit growth in revenues and earnings in the first half or 2011 © 2011 Netbiscuits GmbH Slide 16
18.
BILD MOBIL Mobile
Publishing | News Na5ve Hybrid App (Android) Created by Customer BILD, an Axel Springer brand, is Germany’s biggest daily and the 4th biggest newspaper worldwide. Solu5on • News App (Android) • NaKonal and world news • Entertainment news • Sports news • Finance and stock news • Video streams • Mobile services including weather, traffic, TV info • Digital ediKon before the day of sale • Android App Widget Launch 2011 Market Germany, Austria, Switzerland © 2011 Netbiscuits GmbH 10.10.2011 Slide 17
19.
CBS -‐ 40%
increase of reach due to beher device coverage Netbiscuits Powers Award Winning CBS Mobile Websites Challenge: CBS’s mobile channel was floundering, even aYer significant investment following its acquisiKon of TV.com In-‐house HTML soluKon was not sufficient to reach all users Video delivery was choppy and inconsistent Solu5on: CBS chose Netbiscuits as its mobile web plaLorm vendor in 2010 CBS launched 5 sites on Netbiscuits plaLorm, with full episodes available for viewing in 2010 and is expanding to 10 more in 2011 Outcome: CBS InteracKve Wins PresKgious 2011 Meffys Award for CBS.com as Best Mobile Smartphone Website Traffic increased from 5 to 50 million Mobile Pages within 6 months from launch by Netbiscuits, allowing bewer cross-‐plaLorm mobile web experience across all mobile devices © 2011 Netbiscuits GmbH Slide 18
20.
MTV – 50%
reach increased by moving onto Netbiscuits from other mobile plaeorm, launches Tablets and IPTV services Netbiscuits SaaS PlaLorm Powers the Mobile Sites of > 50 MTV Brands and Shows Challenge: User experience across MTV’s properKes was below par as a result of poor backend integraKon Small Mobile device coverage resulted in low user engagement and reach MoneKzaKon challenging due to low reach and inferior mobile site user experience Solu5on: MTV selected Netbiscuits in 2009 and now powers more than 50 sites on Netbiscuits plaLorm More than 100 internally trained MTV staff develop on Netbiscuits plaLorm The sites deliver news, video, photo galleries, games, social networking integraKon, voKng, quizzes Outcome: Total traffic increased to 60 million mobile pages within 2 years © 2011 Netbiscuits GmbH Slide 19
21.
Thank You Please
visit us at booth A57-‐10 Steffen Schlimmer Senior Sales Manager EMEA +49 176 10036134 s.schlimmer@netbiscuits.com Our latest device report is now available. Download your free copy www.netbiscuits.com 10. Oktober 2011 © Netbiscuits GmbH 2011 20
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