2. OVERVIEW
General Biodiesel Seattle (GBS) is the Leading Waste-to-
Energy Biofuel Company in Washington
Two Operating Segments:
o Used Cooking Oil (UCO) Recycling Business
(Restaurant Services)
o Low Carbon Fuel Production (Biodiesel)
Significant Growth in Both Businesses in 2009 and 2010
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3. MARKET POSITION – LOW CARBON FUEL
Business Model is Proving to be the RIGHT Model for Biofuels:
o Market is Moving to “Low Carbon Fuels”
o US EPA, CARB and WA Dept of Ecology and EU all agree that
RCO biodiesel is one of the lowest carbon fuels made
WA LCFS California LCFS
(gCO2e/MJ) (gCO2e/MJ)
100 RCO Biodiesel has 120
90
80
70
an 80% to 86% 95
60
50
Carbon Reduction 70
GB 45 GB
40
30 FUEL
versus Diesel FUEL
20 20
10
0 U.S. EPA (5)
RCO Cellulosic Natural Soy Petro Electricity
(gCO2e/mmBtu) Biodiesel Ethanol Gas Biodiesel Diesel
3000000
2000000 GB
1000000 FUEL
0
RCO Soy Sugarcane Corn Petro
Biodiesel Biodiesel Ethanol Ethanol Diesel
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4. WHY LOW CARBON FUEL IS IMPORTANT
December 2009: EPA announces it
will regulate CO2
Transportation is…
o The largest source of CO2,
which is the most prevalent
GHG
o Accounts for 29% of total
U.S. GHG emissions
o Fastest-growing source of
U.S. GHGs, accounting for
47 percent of the net
increase since 1990
6. ACCELERATING GROWTH
Quarterly UCO Collection
160,000
140,000
120,000
Accelerating Growth In 2010
100,000
80,000
60,000
40,000
20,000
0
Q108A Q208A Q308A Q408A Q109A Q209A Q309A Q409A Q110A Q210B
o Consistent, Reliable, Branded Recycling Solution
o Customer Service Innovation, Fixed Cost Optimization and Economies of Scale
o Providing Collection Customers with the Ability to Brand Their Carbon Reduction
Efforts through UCO Recycling – GBS “GreenPartner” Program
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7. HOW WE SCALE RESTAURANT SERVICES
GreenPartner Program Promotes Partnership with GBI
o GBS tracks and promotes partner carbon reduction from used cooking
oil recycled into biodiesel
o Customers sign 10-year service agreements
o Target FSEs, Property Managers, Institutions
o Win-Win-Win for GBS and Customers
o Over 3.5 million pounds of CO2 saved
by GreenPartners in 2009
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9. UNIQUE VALUE PROPOSITION
General Biodiesel Offers a Highly Unique Value Proposition to Fuel Customers:
o Locally sourced recycled waste streams, produced locally and sold locally
o Lowest carbon fuel readily available today
o ONLY Waste-to-Energy transportation fuel available in many areas
General Biodiesel is Extremely Well Positioned in the Fuel Market
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10. SUSTAINABLE COST ADVANTAGE
Production Cost Market Price of
of Soy Biodiesel Biodiesel
Cost
Gross
Benefit of Margin
Captive
Feedstock
GB Fixed Production Cost of Biodiesel
on Captive Feedstock at 3 MGY Scale
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11. MANAGEMENT
Yale Wong, Chairman & CEO
o Founder and CEO of Compass Communications (10 years)
o Costco (6 years)
Cameron Hewes, President & CFO
o 11 Years Investment Banking & Private Equity Experience
Hoby Douglass, Director of Sustainable Business Development
o 20 Years Sales, Marketing and Brand Development in Manufacturing, Technology and
Consumer Products
Zach Shelton, Director of Sales
o 15 Years Restaurant Industry Experience (Starwood Hotels, Kimpton Hotels, Consolidated
Restaurants)
Josh Haney, Chemist
o 7 Years Pharma, MedTech & ISO 9000 Manufacturing Experience, 10 Patents
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12. BOARD & ADVISORS
Board of Directors
o Yale Wong, Chairman & CEO
o Gordon Gardiner, Swiftsure Securities
o Dean Allen, CEO of McKinstry Company
Advisory Board
o Kurt Manchester, VP, Bardahl Oil (80-year global business in petroleum additives
manufacturing)
o Jerry Lee, CEO, Mulvanny G2 Architecture
o Jon Van Gerpen, Professor and Chair, Biological and Agriculture Engineering at University of
Idaho, one of the top biodiesel academics in the U.S., started the National Biodiesel
Education Program
Legal & Tax
o Davis Wright Tremaine&Stoel Rives, Legal
o RSM McGladrey, Audit & Tax
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13. WELL POSITIONED FOR CONTINUED GROWTH
Executing Against our Plan
o Vertical Integration Allows us to Manage Absence of the Tax Credit
o Rapidly Growing Captive Feedstock
o Growing Customer Base for Biodiesel – Demand is Strong for Locally
Produced, Recycled Product
o $2MM Run Rate and Growing Rapidly
GBS is Extremely Well Positioned in its Markets
o 1 of 2 Consistently Operating Plants in WA
o Only Operating Plant in Washington Using Recycled Feedstock = Lowest Carbon
Fuel in the Market
The Macro Environment Continues to Move in Our Direction
o Gulf Oil Spill
o Energy Security Remains Highly Visible US Trade Deficit Driven By Oil Imports
o Low Carbon Fuel Standards CA, OR, WA, BC
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