1. It’s Your Tee Time
MEDIA KIT
PEBBLE BEACH GOLF LINKS, HOLE #7
2015 PGA Merchandise Show (Booth 973) Jan. 20-23, Orlando, Fla.
2. D R I V I N G R E A L I T Y
TABLE OF CONTENTS
ABOUT US 1
FAST FACTS 2
E6GOLF SOFTWARE AND THE CLOUD 3
TRUGOLF’S NEXT STEP 4
TRUGOLF: WHAT’S TO COME 6
TRUGOLF COURSES 8
WHO’S USING E6GOLF SOFTWARE 10
TESTIMONIALS 11
MEDIA 13
3. TruGolf Inc., with headquarters in Centerville, Utah, is a virtual golf Content Solution provider that is the industry standard
(most authentic courses, best digital design, player experience and most authentic representation of golf courses) and
Originally a subsidiary of Access Software, the company developed Links™, the best-selling PC golf franchise and most
by Microsoft for its expertise in golf software development.
TruGolf’s E6GOLF Software, a physics-based engine that replicates the precise behaviors of outdoor play, can be
found in commercial and residential indoor golf simulators throughout the world.
For more than 20 years, TruGolf has remained passionately committed to recreating the artistry of the game –
courses currently available, more than 25 that are ranked among the “Top 100 Courses in the World” by Golf Digest.
Ashby (Executive Vice President), Steve Johnson (Director of Research and Development) and Roger Carver (Director
of Software Development). The four partners have been working together for more than 25 years.
ST. ANDREWS, OLD COURSE
D R I V I N G R E A L I T Y
1
ABOUT US
4. 1. The name TruGolf was selected because the company’s driving mission is to convey the authentic feel of golf via
simulation.
2. E6Golf Software is so realistic
TruGolf’s competitors use the software. A large majority of golf simulators use E6Golf Software and the software
is compatible with top simulators, launch monitors and radar units.
3. E6Golf Software earned its name, “E6,” from the essential building blocks of life.
4. TruGolf provides a broad line of world-class golf simulators, all equipped with advanced swing analysis
software, with purchases by country clubs, golf courses, professional golfers, commercial centers, college golf
teams and individuals looking to practice inside their own homes.
5. TruGolf simulators range in price from $7,995 for portable units to $69,950
Beyond golf, uses include in-home media centers or all-purpose recreation units.
6. In 2014, Notre Dame contacted TruGolf to purchase a golf simulator for the Rolfs All-Season Varsity Golf Facility.
collegiate golf programs in coldweather markets can get the same amount of practice as warm-weather schools.
7. The HSBC “Golf in 2020
expensive and that “industry experts anticipate that technology will be the major driver in golf’s makeover.”
8. The widespread growth of the online gaming market is expected to reach more than $36.6 billion by 2017 and
has attracted the interest of large companies such as Amazon, Google and ESPN.
9. The addition of Cloud technology via the E6 Cloud will enable anyone with an Internet connection to have the
ability to practice and receive feedback on their swings as well as participate with others in contests and play
competitively in events, all in real timefor a low monthly subscription.
10. In late 2014, TruGolf introduced TruBalance Mobile
the market. Using force sensing insoles that slip into any pair of shoes, the system utilizes Bluetooth connectivity
and links to the user’s mobile device.
11. As a new generation of lower-cost simulator devices – retailing for less than $2,000 – combine with the
advancements in the capabilities in Cloud technology, virtual golf will become a viable solution for golf’s future
and break down the traditional barriers of entry into the sport.
THANKSGIVING POINT
D R I V I N G R E A L I T Y
2
FAST FACTS
5. TruGolf has been the leader in software design and development in the golf simulation world for a quarter century,
led by E6Golf Software.
most integral part of the software. TruGolf’s teams of programmers and artists have been carefully creating each
course and each software update for nearly 30 years. This level of craftsmanship is what made the Links™ franchise
Each course designed by TruGolf’s team is a precise re-creation of the actual course. The team compiles the best
available digital survey data and all surfaces are designed with a high-resolution texture map that features realistic
physical properties. Beyond the hard science that makes these painstaking recreations so accurate, TruGolf’s team of
TruGolf for E6Golf not only has the look and feel, but plays like the course too.
the intricacies and landscape of every world-class golf course available to play on E6Golf Software. Our artists diligently
recreate how the grass looks from tee to green. TruGolf has also made improvements to the light model, implementing
a photo-real skydome that creates an authentic feel for morning, afternoon and twilight. The team has also enhanced
game-play and practice modes, and now features higher than HD resolution, with up to 4K compatibility.
E6 Cloud, available via streaming, will allow users to have access to instantaneous software upgrades, but also game-
play advancements.TruGolf’s team also has exciting new applications for E6 Cloud, including: Target Practice, The
Demolition Driving Range and Black Jack. These game-like practice tools will help golfers of all skills and create a fun,
relaxed way to learn the game. Modeled after successful covered driving range entertainment complexes such as
restaurants.
WEBER STATE FACILITY
D R I V I N G R E A L I T Y
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E6GOLF SOFTWARE AND THE CLOUD
6. TruGolf, Inc., has announced that its revolutionary new software streaming service, E6 Cloud, will be available
beginning in February 2015. The latest version of TruGolf’s award-winning software, E6Golf 1.6, will be available via
E6 Cloud at that time for a monthly subscription. The software, compatible with most existing launch monitors, radar
units or full-size simulators, was available for pre-order at https://trugolf.com
of a year-long rollout of new features.
The newest installment of E6Golf, update 1.6, will be available for purchase and on display at the 2015 PGA
Merchandise Show (Booth 973) Jan. 20-23 in Orlando, Fla. The software features updates to the existing version of
to the software engine lighting for a more life-like feel; and enhanced physics, making putting on a simulator feel truly
authentic. For more information about the updated E6Golf, visit E6GOLF.COM
The software is known for its accuracy, beauty, and a world-class course list that includes 30 of Golf Digest’s and
Golfweek’s “Greatest Courses,” including St. Andrews, Pebble Beach, Oakmont, Royal Melbourne, PGA National, and
to best-in-class golf simulation software, for a low monthly fee.
“TruGolf has the experience and knowledge to move our product
quickly into this exciting new arena and take advantage of a trend
that is occurring all around us. Core golfers and those new to the
game will both be enriched by this experience.”
- Chris Jones, CEO and Founder of TruGolf, Inc.
BEFORE /AFTER E6GOLF 1.6 UPDATE
D R I V I N G R E A L I T Y
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TRUGOLF’S NEXT STEP
7. E6 Cloud powered by TruGolf is designed to support all existing golf technology devices, creating an online golf
community and meaningful virtual competition. Subscribers will not only have the opportunity to play nearly 100
world-class golf courses, but will also receive meaningful data about their swing in real time. By using E6 Cloud
powered by TruGolf, players can improve their game, play world-class courses and compete with golfers around the
world.
competition. Scores will be tracked throughout the year and participants will receive points and rankings that will be
used to award prizes and provide recognition for the top perFormers.
Later in 2015, TruGolf will provide arcade-style games, brand-new courses and virtual coaching to subscribers of E6
Cloud powered by TruGolf. The software will be integrated with gaming consoles, television applications, PCs and
mobile devices.
“The phenomenal success and revenues associated with e-sports
give TruGolf, with its rich software expertise and state-of-the art
technology, an opportunity to take advantage of a trend that is
accelerating at a remarkable pace.”
-Dave Ashby, Executive Vice President of Sales for TruGolf, Inc.
“TruGolf’s state-of-the-art software recreates each one of these
world-class courses perfectly. As someone who has played these
tell you that no other software comes close. E6Golf’s accuracy,
beauty, and course list is unmatched in the industry.”
– Lanny Nielsen, PGA Professional, 50 Years
COMMERCIAL SIMULATOR FACILITY
D R I V I N G R E A L I T Y
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TRUGOLF’S NEXT STEP
8. STAGE ONE – SaaS Subscription Service Begins March 2015
• E6 Cloud will be made available to commercial facilities using compatible PCs.
• Users will have access to E6Golf’s list of nearly 100 world-class golf courses.
• Subscribers will have access to new content, including four brand new courses each year.
• E6 Cloud is 4k ready and features upgrades to TruGolf’s best-in-class golf simulation software E6Golf, including
doubled detail terrain textures, more realistic lighting, and enhanced physics.
STAGE TWO – Online Tournaments Begin June 2015
• E6 Cloud Powered by TruGolf will host global contests and tournaments, including: Closest to the Pin, Stroke
Play, Longest Drive, and more.
• Tournaments are available to all E6 Cloud subscribers and integrated devices.
• Winners of these global contests will be awarded cash and prizes.
E6 Cloud subscription services will soon be available to commercial and residential consumers throughout the world. Here
is aschedule of the rollout of various TruGolf products:
DEMOLITION DRIVING RANGE COMING 2016
D R I V I N G R E A L I T Y
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TRUGOLF: WHAT’S TO COME
9. STAGE THREE – Games, Skill Challenges, and Teaching Aids Begin October 2015
• TruGolf will provide E6 Cloud subscribers with access to non-traditional golf games, skill challenges, and training
aids. These games will provide entertainment for players of all skill levels, while helping improve enjoyment,
• These games will transform any existing commercial facility into a multifaceted family fun center, with an
emphasis on golf. There are a growing number of non-traditional driving ranges, such as TOPGOLF, proliferating
appeal to younger players. By combining video game concepts with traditional golf elements, E6 Cloud will
provide new forms of revenue for your facility.
• TruGolf will implement an “Easy Mode,” that will: boost power, eliminate slice and hook, and increase the size
of the hole. These features are designed to alleviate the initial frustration of the sport for younger players and
novices.
GAMES INCLUDE:
1. H.O.R.S.E.: Players will select targets and shots for their partners to replicate. If a partner fails to replicate
the shot or misses the target, they will be assigned a letter.
2. BLACK JACK: This contest is a twist on the Las Vegas favorite.
3. DARTS: An interpretation of darts, the barroom favorite, now on the golf course.
4. LONG DRIVE: Distance is the name of the game, just make sure to stay in the fairway.
STAGE FOUR - The Virtual Golf Tour Begins January 2016
• By 2016, E6 Cloud Powered by TruGolf will host online tournaments for golfers around the world, as part of its
Virtual Golf Tour. For players looking for fame and fortune, the Virtual Golf Tour will host a number of global,
regional, and private tournaments throughout the year.
• Thes
corporate sponsors, winners will be awarded large cash prizes, trips, and more.
GAMES AND SKILL CHALLENGES
D R I V I N G R E A L I T Y
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TRUGOLF: WHAT’S TO COME
10. TruGolf selects the highest caliber of golf courses to recreate in its software. More than 25 courses available through
E6GOLF have been ranked among Golf Digest’s “America’s 100 Greatest Golf Courses,” “America’s 100 Greatest Public
Courses,” “Best Courses Outside the U.S.,” and more. This outstanding lineup includes major championship venues
such as: Pebble Beach, St. Andrews, Pinehurst, Torrey Pines, Oakmont, Gleneagles, Bethpage Black and more that
have become familiar with golf professionals, avid golfers and those new to the game.
THEY INCLUDE:
• Aviara Resort
• Auburn Grand National RTJ
• Bandon Dunes
•
• Barton Creek
•
Former U.S. Open Site, 2016 Site of The Barclays on the PGA Tour
•
•
•
•
Former Ryder Cup Site
• Bountiful Golf Club
• Cabo Del Sol
•
•
Site of LPGA’s Yokohama Tire Classic
• Castle Pines Golf Club
Former PGA Tour event Site
• Chateau Whistler
•
•
Former BMW Championship Site on the PGA Tour
•
• Devil’s Island
•
Former Champions Tour Site
• Emerald Dunes
• Entrada
•
• Frankfurter
•
•
2014 Ryder Cup Site
•
•
•
•
RBC Heritage on the PGA Tour
• Hokulia Panther
• Holtsmark Golf Club
•
•
•
Hyundai Tournament of Champions on the PGA Tour
•
LOCH LOMOND
D R I V I N G R E A L I T Y
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TRUGOLF COURSES
11. •
•
Former Ryder Cup and PGA Championship Site
•
First collaborative design between Palmer and Nicklaus
•
Malaysia and the European/Asian Tour’s Maybank Malaysian Open
• Lakeside
• Latrobe
Home course of Arnold Palmer
•
•
•
Former Site of the Scottish Open
•
•
Site of the PGA Tour’s AT&T Pebble Beach National Pro-Am
• Mauna Kea Resort
• Mauna Lani
•
•
2016 U.S. Open Site
• Oslo Golf Club
•
•
•
•
Site of the AT&T Pebble Beach National Pro-Am on the PGA Tour;
Former Site of multiple U.S. Opens, PGA Championships
•
• PGA National
Site of the PGA Tour’s The Honda Classic
•
Original Site of the Waste Management Phoenix Open
•
Three-time U.S. Open Site
• Prairie Dunes
Former U.S. Senior Open, U.S. Women’s Open Site
•
• Raven at South Mountain
•
Former Presidents Cup Site
•
• RTJ Silver Lakes – Heartbreaker
• RTJ Silver Lakes - Mindbreaker
• Skeleton Coast
•
•
•
Site of multiple British Opens
•
•
•
•
•
•
•
• Troon North Golf Club
•
Former Ryder Cup Site
•
WADE HAMPTON
D R I V I N G R E A L I T Y
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TRUGOLF COURSES
12. Josh Beckett
Major League Baseball pitcher
Bill Haas
PGA Tour
J.J. Henry
PGA Tour
Hunter Mahan
PGA Tour
Larry Nelson
Two-time PGA Championship
One-time U.S. Open champion
PGA Teacher Hall of Fame
Mehmet Okur
NBA
Ian Poulter
PGA Tour
Michael Vick
Larry “The Cable Guy”
Comedian
Mike McCarthy
NFL, Green Bay Packers head coach
Deron Williams
NBA, Brooklyn Nets
Mark Wilson
PGA Tour
Cal State Fullerton golf team
Gonzaga golf team
Iowa State golf team
Notre Dame golf team
Ottawa University golf team
Weber State University golf team
“When researching numerous golf simulator companies, TruGolf
accurate and their E6Golf Software is loaded with courses, and a
my TruGolf Simulator and look forward to many hours of family fun.”
– Mike McCarthy, NFL coach, Green Bay Packers
“E6Golf Software in my TruGolf simulator is truly amazing!”
– J.J. Henry, two-time PGA Tour winner
J.J. HENRY
D R I V I N G R E A L I T Y
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WHO’S USING E6GOLF SOFTWARE
13. LARRY NELSON
years ago.”
– Larry Nelson
U.S. Open champion and two-time PGA Championship
- Alex Hansberger
Mission Hills Country Club, Rancho Mirage, California
D R I V I N G R E A L I T Y
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TESTIMONIALS
14. “The golf simulator and indoor facility from TruGolf has been a
wonderful addition for our program. Our golfers can practice
in between classes, evenings and during the winter season on
realistic and accurate simulation. Hitting on the driving range,
playing courses and putting are allowing our players to improve
their skills on campus indoors. The TruGolf Simulator and E6Golf
software are amazing and we are very happy with our purchase.”
–
Weber State University, Ogden, Utah
“The TruGolf Technique Prestige simulator has been pivotal in
establishing a realistic and challenging golf experience to members
members enjoy participating in weekly shop games, monthly demo
- Jake Hanley, PGA Head Golf Professional
NOTRE DAME GOLF FACILITY
D R I V I N G R E A L I T Y
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TESTIMONIALS
15. About Landmark Media Americas
Landmark Media Americas, based in Ponte Vedra Beach, FL, is a partnership with Landmark Media International,
Europe’s leading specialist golf public relations and communications agency. Established in England in 2003, Landmark
Media International advises and represents a variety of golf businesses, including European Tour Properties, PGA
Catalunya Resort Barcelona, International Golf Travel Market, Costa Brava Tourism, Club Car, Callaway and golf tech
companies Golf GameBook and All Square. Landmark Media International was also a partner with Grayling, the
Media America represents TruGolf; Myrtle Beach, S.C., for the region’s international outreach; and also supports other
golf businesses in conjunction with its sister company, Signature Group.
MEDIA CONTACTS:
U.S.:
Ward Clayton
(904) 910-7728
ward@landmark-media.com
International:
John McKenzie
+44 (0)1780 752790
john@landmark-media.com
TruGolf:
60 N. 1400 W
Centerville, Utah 84014
(866) 711-GOLF
https://trugolf.com
https://facebook.com/TruGolfSimulators
@TruGolfSim
TRUGOLF AWARD-WINNING TITLES:
World Class Leader Board (1986)
Links: The Challenge of Golf (1990)
Links 386 (1993) Links LS: Legend in Sport (1996)
Links LS 98 Links LS 99
Links LS 2000 Links 2001
Microsoft Golf 2001 Links 2003
Links 2004 (Xbox) LS Golf (Simulator)
LS Golf 2 (Simulator) LS Golf 3 (Simulator)
E6 Golf (Simulator and Online)
E6 Cloud (Online)
Usage Guide:
TruGolf
E6Golf Software
E6 Cloud
TruBalance Mobile
D R I V I N G R E A L I T Y
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MEDIA