1. HOW GREAT LEADERS INSPIRE
SUCCESS
WARREN DIETEL, CEO
PUFF ‟N STUFF CATERING
ORLANDO & TAMPA, FL

2. INSPIRE
1. Fill (someone) with the urge or ability to do
or feel something, esp. to do something
creative: "his enthusiasm inspired them".
2. Create (a feeling, esp. a positive one) in a
person: "inspire confidence".

3. HOW GREAT LEADERS INSPIRE
SUCCESS
WHAT DEFINES YOUR SUCCESS? HOW DO GREAT LEADERS INSPIRE
SUCCESS?
Warren will share his unique path and encourage different thinking about
how YOU approach your daily business challenges.
Lead your team to understand the value in trends, and how to best
leverage them
Drive pride, ownership in yourself, your company, and ultimately your
deliverables
Why is WHY so darn important?
ROI: How do you leverage and communicate these important traits
to your prospects and clients?

4. ME!

5. ABOUT THE SPEAKER
• Entrepreneurial from the start
• Professional Experience
– Car Detailing, Puff „n Stuff
Catering, Disney
Weddings, Disney
Institute, Scott Kay, back Home!
• Industry Involvement
– ICA Board Member, Regular
Speaker for Catersource, The
Special Event, American Rental
Association, EPCAS, and
NACE

6. THE PUFF STORY
• Opened in Central Florida in 1980 as a family-owned business
• Purchased in 2003, annual sales of $1.8 million, at operational limit
• Antiquated infrastructure with inefficient space & poor equipment
• Tremendous potential + aggressive growth plan = 267% growth in 3 years
• Opened new commissary in 2006

7. IT‟S ALL ABOUT PEOPLE & CULTURE
• 40+ Full-Time Team Members and 200+ On-Call
• Diversified business segments and multiple markets – Orlando & Tampa
• 3 Exclusive Venues and over 100 Preferred Status
“When employees think, act and feel like owners…
everybody wins.” - Jack Stack

8. • It All Started With a Car
IT ALL STARTED WITH A CAR

9. LEAD YOUR TEAM TO UNDERSTAND THE VALUE IN TRENDS
& HOW TO BEST LEVERAGE THEM

10. BUILD A CULTURE AROUND
ENGAGEMENT, INNOVATION & QUALITY
 Involve all department managers
- Create ownership
- Meet weekly
- Focus on top 3-5 goals per department
- Accountability to each other & report minutes
- Address both short & long term needs
- Educates sales: promotions, new recipes, and drive key
initiatives
- Develop Food and Service Standards: every member looking
out for quality, hospitality and service

11. OUR MISSION
It‟s our mission statement and so much more. It‟s our way of life.
It guides the actions of our team members and decision making for all
levels of management.

12. OUR CORE VALUES
Professional – In behaviors and appearance
Respect – For self, team members and clients
Own – Accountable for each others‟ success and safety
Anticipate – Serving team member and clients needs
Communicate – Timely, accurately and honestly

13. EFFECTIVE INCENTIVE PLANS
Employee incentive programs are a
very powerful concept when
employees can understand and see
the connection between their
performance and their rewards.
A great plan can help transform your
company from an average performer--
where people come to work to just do
their job and get paid --into one where
excellence and outstanding results
are the goals.

14. WHAT NOT TO DO!
Incentive plans fail when the structure is targeted too
broadly and not focused on individual people or teams.
The typical profit sharing plan where it is "one for all and
all for one" does not motivate anyone. This type of profit
sharing becomes an entitlement.
Also, the productive employees will resent the poor
performers. Employees need to have a clear
understanding of the linkage between their effort and their
incentive compensation.
A well-designed employee incentive compensation plan
will make each department or individual focus on things
they can control. The best plans encourage the behaviors
that create successful results.

15. HARMONY
EVENT
CREATED AND CONCEPT BY
CATERING BY DESIGN
DENVER, CO

17. WHOLE FOODS MARKET

18. SUNDAY
MORNING!

19. DRIVE PRIDE, OWNERSHIP IN YOURSELF, YOUR
COMPANY, AND ULTIMATELY YOUR DELIVERABLES

20. If you hire someone because they can do a job, they will work for
your money.
If you hire someone who believes what you believe then you will
have someone who will work for you with their
blood, sweat, and tears.

21. PITCHING IN!

22. When I returned to Puff annual
revenues were 1.2M.
Between 2004 and 2007 sales almost
doubled year over year – by 2007 we
produced 7.6M in Orlando.
To support growth I had to address the
infrastructure.
When I expanded I did it for the
employees – told them, they felt it.
In the end we increased capacity, but I
created ownership by involvement they
could rally around.
I MADE THEM A PART OF THE
PROCESS.

23. ARE YOU A SUPER ACHIEVER?
PASSION: Superachievers have unwavering faith in what they seek to
accomplish and a steadfast belief that they are capable of achieving
the goals they set for themselves.
PERSEVERANCE: In the face of obstacles, top achievers call on inner
strength, courage and self-confidence to persevere.
RESILIENCE: They use challenges to become smarter, stronger and more
determined and are not distracted or derailed by obstacles.
OPTIMISM: Successful people hold positive beliefs about their goals, lives
and abilities.
CURIOSITY: Superachievers are risk takers who often do things differently.
They see problems from different angles and are not afraid to take
action.

24. WHY IS WHY SO DARN
IMPORTANT?

25. WHY?
• How do you explain when things don‟t go as
planned?
• How about when they actually go better?
• Why are some companies more successful than
others?
• Why is Apple so innovative?
• Why does Disney have passionate and committed
street sweepers?
• Why does a house keeper at any Ritz Carlton care
about helping you find ANYTHING?

26. WHAT MAKES THEM
SO DIFFERENT?
Same access to the
same
employees, media, cons
ultants, etc yet year after
year they crush their
competition.

27. PURPOSE
 The most successful inspired companies act completely
different than everyone else:
• They have purpose and their employees feel valued!
• Their employees care about WHY they do what they do!
WHAT IS YOUR CAUSE?
WHAT IS YOUR PURPOSE?
WHAT IS YOUR BELIEF?
WHAT WOULD YOUR EMPLOYEES SAY IF I ASKED THEM?

28. PEOPLE DON‟T BUY WHAT YOU DO…
THEY BUY WHY YOU DO IT!

29. THE HUMAN FACTOR

30. ROI: HOW DO YOU LEVERAGE AND COMMUNICATE THESE
IMPORTANT TRAITS TO YOUR PROSPECTS AND CLIENTS?

31. EXPERIENCES – “THE HOW”
 We are all “experts” at how we want
to be treated
– Behr paints
 Differentiate yourself by focusing on
service experiences
– What does it feel like to walk
into your business?
– Everything speaks!
– How do you handle conflict?
– Is it easy to do business with
you?

32. BALLOON AU CHOCOLAT

33. RESTAURANT 20.12

34. MAKING THE EMOTIONAL
CONNECTION
• Jerry‟s questionnaire – get to
know what makes them
happy
Don’t serve short ribs to the
vegan
• It‟s all about making your
clients feel special!
Personalized tastings with
“planned” surprises!
• Kimpton hotels
Snacks, room upgrades, your
music, special offers during
slow periods

35. MAKING THE EMOTIONAL CONNECTION
Special offering for returning clients and referrals
– Spend $1,000, get breakfast for the
committee
– $5 toward your next event for every $100
you spend
– Personalized “thank you” notes
– Ask for family recipes to integrate
– Cover events on your
blog, Facebook, Twitter, etc.

36. SOMETIMES WE SCREW UP!

37. VENUE GUIDE
FANTASY OF FLIGHT

40. AT THE END OF THE
DAY, TRENDS, FACTS,
FIGURES, BENEFITS, A
ND FEATURES ARE
NICE BUT WILL NOT
DRIVE HUMAN
BEHAVIOR.

42. THANK YOU!
PRESENTATION AVAILABLE AT:
HTTP://WWW.SLIDESHARE.NET/WARRENDIETEL