3. Learn the rules … and the tools . Listen Connect Respond
4. All contents of this presentation are the intellectual property of Wax Custom Communications Who’s Using Social Media? Aren’t YOU?
5. All contents of this presentation are the intellectual property of Wax Custom Communications If they can do social media, you can too.
6. “ Social media gives us an avenue that is basically free of charge – and allows us to reach millions of people .” - Cindy Donaldson, Marketing Director
7. including executives from all Fortune 500 companies . More than 50 million professionals use LinkedIn …
8. In October, LinkedIn added 1 million new users in 12 days . But fewer than half of financial advisers use LinkedIn .
16. Who says your company can’t have its own social community ?
17. way back in January 2007 Chuck All contents of this presentation are the intellectual property of Wax Custom Communications Responded by… ADDED 32% MORE 25- TO 40-YEAR-OLD CLIENT ACCOUNTS !!! Developing a landing page for their online community Introducing high-yield investor checking accounts Lowering account minimums to $1K “ Listened” for social sentiments online Started an online community for 25 to 40 year olds
18. … can be used for internal communication and training too. Wikis Blogs Videos How-to podcasting