2. ONTARGET
How Social Media fits with IT – How IT services and social
media fit in today’s world.
Social Media
What is Social Media? – A brief description of what social media
can do for you.
How Social Media emerged? – a synopsis of how it cam to be.
Opportunities – The benefits and chances available today for
success.
In Conclusion – A general overview of this presentation.
The Power of the world wide web and your potential within it.
3. ONTARGETONTARGET
What is Social Media
Social Media is the process of communicating with
Others via the world wide web. The following list shows
The most widely used applications for social networking.
• Facebook
• Twitter
• LinkedIn
• Google Plus
• MySpace
4. ONTARGETONTARGET
QUICK FACT
50% Growth in 5 years.
95% of those 55+ use it
World wide 65% usage
#1 activity on the web
QUICK FACT
Accounts for 20% of the
time online
82 % reached by Social
Media
30% more women
use it.
The emergence of Social Media
How we got here so fast.
Teens use it to socialize
5. ONTARGET
Growing larger
•The list below shows the amount of
user since October 2012.
Daily usage
•A brief explanation on daily usage.
Business statistics
•How much power can your
business have.
• Facebook 1 Billion users
• Google 400 Million users
• LinkedIn 175 Million users
• Twitter 550 Million users
Social networking
channels are used 22%
of the time when
people are on line.
42% of mobile users
share multimedia
through Facebook.
Smartphone users use
Facebook and Twitter as
often as they play
games.
60% of Facebook users
are willing to post
about products
purchased if they get a
deal or discount.
Of the top business 65%
have an active twitter
profile.
Of the 90% of marketers
that use social media
93% rate social tool as
“important”.
43% of the marketers
have noticed an
increase in sale due to
social campaigns.
80% of the users of
Facebook prefer to
connect with brands
online.
Social Media’s Current Status
6. ONTARGET
The Benefits of Social Media
1.Increased awareness of the
company.
2.Increased website traffic.
3.Favorable perception of your
brand.
4.Ability to monitor conversations
about the company.
5.Develop deeper marketing
strategies.
6.Understand your customers
perception of the brand.
7. Improved insights about their
target markets
8. Identification of positive and
negative comments
9. Increase in new business
10. Identification of new product
or service opportunities
11. Ability to measure the
frequency of the discussion about
the brand
12. Early warning of potential
product or service issues
7. ONTARGET
The easiness of it all.
With the power of Social
Networking anyone can
produce good connection
and positive results if
done correctly.
No reason not to.
With the power of 1
billion users on Facebook
alone how can you not
succeed in building a
great web presence.
In Conclusion
8. ONTARGET
Bullas, Jeff. "12 Major Business Benefits Of The Social Media
Revolution | Jeffbullas's Blog." Social Media Marketing and
Blogging. N.p., n.d. Web. 17 June 2013.
<http://www.jeffbullas.com/2011/02/14/12-major-benefits-of-
the-social-media-revolution/>.
Mediabistro. "A History Of Social Media (1971-2012) [INFOGRAPHIC]
- AllTwitter." mediabistro.com: jobs, classes, community and news
for media professionals. N.p., n.d. Web. 20 June 2013.
<http://www.mediabistro.com/alltwitter/history-of-social-
media_b30226>.
Pring, Cara. "99 New Social Media Stats for 2012 | The Social
Skinny." The Social Skinny: social media stuff without the fluff.
N.p., n.d. Web. 17 June 2013. <http://thesocialskinny.com/99-
new-social-media-stats-for-2012/>.
Works Cited
Notas del editor
This is a general overview of how this presentation will flow. We will begin with an explanation of social media. Then we will continue on into a brief history of it . After that we will show you how it fits your needs. Then offer you insights into what social media has to offer your company.
Social Media is the process of communicating with others via the world wide web. The following list shows The most widely used applications for social networking. The list above are websites that provide the tools allowing people to become social on the web.
Since its inception as a way for teens to socialize it has evolved into a business network and increased brand loyalty.Social networking usage has increased approximately 50% in the last five years.The growth of social networking among user 55 and older has increased to almost 95% in North America.World wide it has grown to almost 65% and continues to rise daily.Since its inception social media has grown to become the #1 reason people access the web (Buffer).Social Networking accounts for 20% of time spent online (Buffer).82 percent of the world’s online population, representing 1.2 billion users around the world are reached via social networking (Buffer) .30% more women actively interact with social networks than men (Buffer).
The amount of users varies between each social media service and most users probably use more than one service.The power of social networking being used everyday has increased exponentially and will continue to draw more and more people into the world of interactive socialization through the world wide web.As of today only 23% of the business community are tapping into the power of Facebook (Buffer).70% of Consumers Trust Brand Recommendations From Friends (Buffer).
Conventional thinking by a corporate executive may be that “With the power of the internet my one dissatisfied customer has the ability to tell hundreds now with social media.” So they do not look to this as a positive process in advertising and dealing with the public. Rather they should feel relieved that they can witness the dissatisfaction first hand and handle it with the proper integrity and grace it deserves from the get go.
The power of social networking form this day forward allows everyone to succeed in business. You may not become a top 100 Forbes company but I would be happy with making it to the top 500 web businesses.
