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Being on target through social media
- 1. ONTARGET Being On Target Through Social Media Wayne Kirby
- 2. ONTARGET How Social Media fits with IT – How IT services and social media fit in today’s world. Social Media What is Social Media? – A brief description of what social media can do for you. How Social Media emerged? – a synopsis of how it cam to be. Opportunities – The benefits and chances available today for success. In Conclusion – A general overview of this presentation. The Power of the world wide web and your potential within it.
- 3. ONTARGETONTARGET What is Social Media Social Media is the process of communicating with Others via the world wide web. The following list shows The most widely used applications for social networking. • Facebook • Twitter • LinkedIn • Google Plus • MySpace
- 4. ONTARGETONTARGET QUICK FACT 50% Growth in 5 years. 95% of those 55+ use it World wide 65% usage #1 activity on the web QUICK FACT Accounts for 20% of the time online 82 % reached by Social Media 30% more women use it. The emergence of Social Media How we got here so fast. Teens use it to socialize
- 5. ONTARGET Growing larger •The list below shows the amount of user since October 2012. Daily usage •A brief explanation on daily usage. Business statistics •How much power can your business have. • Facebook 1 Billion users • Google 400 Million users • LinkedIn 175 Million users • Twitter 550 Million users Social networking channels are used 22% of the time when people are on line. 42% of mobile users share multimedia through Facebook. Smartphone users use Facebook and Twitter as often as they play games. 60% of Facebook users are willing to post about products purchased if they get a deal or discount. Of the top business 65% have an active twitter profile. Of the 90% of marketers that use social media 93% rate social tool as “important”. 43% of the marketers have noticed an increase in sale due to social campaigns. 80% of the users of Facebook prefer to connect with brands online. Social Media’s Current Status
- 6. ONTARGET The Benefits of Social Media 1.Increased awareness of the company. 2.Increased website traffic. 3.Favorable perception of your brand. 4.Ability to monitor conversations about the company. 5.Develop deeper marketing strategies. 6.Understand your customers perception of the brand. 7. Improved insights about their target markets 8. Identification of positive and negative comments 9. Increase in new business 10. Identification of new product or service opportunities 11. Ability to measure the frequency of the discussion about the brand 12. Early warning of potential product or service issues
- 7. ONTARGET The easiness of it all. With the power of Social Networking anyone can produce good connection and positive results if done correctly. No reason not to. With the power of 1 billion users on Facebook alone how can you not succeed in building a great web presence. In Conclusion
- 8. ONTARGET Bullas, Jeff. "12 Major Business Benefits Of The Social Media Revolution | Jeffbullas's Blog." Social Media Marketing and Blogging. N.p., n.d. Web. 17 June 2013. <http://www.jeffbullas.com/2011/02/14/12-major-benefits-of- the-social-media-revolution/>. Mediabistro. "A History Of Social Media (1971-2012) [INFOGRAPHIC] - AllTwitter." mediabistro.com: jobs, classes, community and news for media professionals. N.p., n.d. Web. 20 June 2013. <http://www.mediabistro.com/alltwitter/history-of-social- media_b30226>. Pring, Cara. "99 New Social Media Stats for 2012 | The Social Skinny." The Social Skinny: social media stuff without the fluff. N.p., n.d. Web. 17 June 2013. <http://thesocialskinny.com/99- new-social-media-stats-for-2012/>. Works Cited
Notas del editor
- This is a general overview of how this presentation will flow. We will begin with an explanation of social media. Then we will continue on into a brief history of it . After that we will show you how it fits your needs. Then offer you insights into what social media has to offer your company.
- Social Media is the process of communicating with others via the world wide web. The following list shows The most widely used applications for social networking. The list above are websites that provide the tools allowing people to become social on the web.
- Since its inception as a way for teens to socialize it has evolved into a business network and increased brand loyalty.Social networking usage has increased approximately 50% in the last five years.The growth of social networking among user 55 and older has increased to almost 95% in North America.World wide it has grown to almost 65% and continues to rise daily.Since its inception social media has grown to become the #1 reason people access the web (Buffer).Social Networking accounts for 20% of time spent online (Buffer).82 percent of the world’s online population, representing 1.2 billion users around the world are reached via social networking (Buffer) .30% more women actively interact with social networks than men (Buffer).
- The amount of users varies between each social media service and most users probably use more than one service.The power of social networking being used everyday has increased exponentially and will continue to draw more and more people into the world of interactive socialization through the world wide web.As of today only 23% of the business community are tapping into the power of Facebook (Buffer).70% of Consumers Trust Brand Recommendations From Friends (Buffer).
- Conventional thinking by a corporate executive may be that “With the power of the internet my one dissatisfied customer has the ability to tell hundreds now with social media.” So they do not look to this as a positive process in advertising and dealing with the public. Rather they should feel relieved that they can witness the dissatisfaction first hand and handle it with the proper integrity and grace it deserves from the get go.
- The power of social networking form this day forward allows everyone to succeed in business. You may not become a top 100 Forbes company but I would be happy with making it to the top 500 web businesses.