The webinar provided an overview of new features and updates in Analytics 10, including: 1. New social measurement capabilities for YouTube, Twitter, and Facebook that provide insights from social media APIs. 2. Ad hoc analysis, which allows re-running analyses for past time periods. 3. Miscellaneous updates like calendar changes, thumbnail views, and sorting functions. 4. REST API and data extraction updates for filtering and sorting. The presentation covered the key changes and capabilities in each new feature or update.

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© 2011 Webtrends, All Rights Reserved. |1

2. What’s New in Analytics 10
Newest Updates
© 2011 Webtrends, All Rights Reserved.

3. What is Analytics 10?
• New user interface
• New functionality, based on digital marketers’
needs for
• Analytics across digital channels
• 3rd party data
• Good visualization
• Simple data extraction
• More information and previous webinars available
on our onboarding page
© 2011 Webtrends, All Rights Reserved. |3

4. What We’ll Cover Today
Release update includes:
• New Social Measurement Solutions which Include:
• New YouTube Space
• New Twitter Space
• New Enhanced Facebook Page Space
• Introduce Ad Hoc Analysis
• Other Miscellaneous Updates
© 2011 Webtrends, All Rights Reserved. |4

5. New Social Measurement
Capabilities
© 2011 Webtrends, All Rights Reserved.

6. Social Measurement Solutions
Who gets it? Available as a licensed add-on
Solution Measurement:
Social Spaces Social Measurement Expertise
Discover the nature, influence and success Implementation and Measurement Strategy
of Facebook pages, apps, ads and posts. • Facebook app and YouTube page tagging
• Social spaces creation and setup
• Basic report customization
Gain insight into customer engagement,
• Social measurement training
content viewership and campaign • Campaign measurement strategy
performance of your YouTube videos.
Measurement Optimization and Analysis
Measure and understand the effectiveness • Monthly Social Analytics interpretation,
of Twitter as a social engagement channel recommendations and analysis
through the reach of Tweets, reTweets and • Monthly check-in with Webtrends Social
followers. Measurement experts
Your account manager has more information
© 2011 Webtrends, All Rights Reserved. |6

7. New YouTube Space
Daily data from YouTube’s API
and the power of the Webtrends
tag and custom reports come
together
© 2011 Webtrends, All Rights Reserved. |7

8. YouTube Space: Data Collection
YouTube Space Data
• Webtrends + YouTube (Default)
• YouTube Only
• Webtrends Only
Webtrends Data
• V10.2. JS tag + YouTube Plugin
• Tracks videos embedded on your
website in reports labeled Onsite
YouTube Data
• Track a single channel per space
• Embedded videos on a web page
should be from single YouTube
channel
© 2011 Webtrends, All Rights Reserved. |8

9. YouTube Space: Data Collection
Events Tracked by Webtrends YouTube Plugin
• Impressions – Captures when a page with an embedded video is loaded.
• Actions – Captures when a viewer plays, pauses, resumes, finishes, or
selects a frame in a video.
• Progress – Captures when viewer passes the 25%, 50%, and 75%
milestones in a video.
Embedded Videos Tracked
• iFrame embedded videos – Both Flash and HTML5
• Flash embedded videos
• More about how to track embedded videos:
https://developers.google.com/youtube/
© 2011 Webtrends, All Rights Reserved. |9

10. YouTube Space Dashboard
Dashboard
Key Metrics
• Views *
• Unique Viewers*
• Subscribers*
• Favorites*
• Onsite Plays
• Onsite Full Plays
• Onsite Impressions
Widgets
• Traffic Sources *
• Playback Locations *
• Top Videos *
Annotation View & Videos Overlay
Available from REST API
* Sourced from YouTube API
© 2011 Webtrends, All Rights Reserved. | 10

11. YouTube Space: Video Dashboard
Video Thumbnail & Play
Views & engagement
Traffic Sources
Playback locations
• WATCH (YT.com video page)
• CHANNEL (your channel
page)
• MOBILE (viewed on mobile
device)
• EMBEDDED (viewed on
website – “onsite”)
Real-time Social Metrics
Out-of-Box Reports
© 2011 Webtrends, All Rights Reserved. | 11

12. YouTube Space: Reports
Campaign Reports People Technology
Onsite: Campaign IDs Regions Onsite: Browser Versions
Regions + Videos Onsite: Colors
Onsite: Area Codes Onsite: Flash
Content Onsite: Cities Onsite: Mobile Browsers
Onsite: Videos + Cities Onsite: Countries Onsite: Mobile Devices + Browsers
Onsite: Videos + Countries Onsite: DMAs Onsite: Network Types
Onsite: Videos + Types Onsite: Domains Onsite: OS + Browsers
Videos: Regions Onsite: Geo Drilldown Onsite: Resolutions
Videos: Playback Locations Onsite: GMT Offsets Onsite: Video Quality
Videos: Traffic Sources Onsite: Hourly Browsing Activity Playback Locations
Onsite: Key Metrics Playback Locations + Videos
Events Onsite: Languages
Onsite: Regions
Onsite: Video Events
Engagement Onsite Sessions: Frequency Traffic
Onsite Viewers: New + Returning Onsite: Referring Domains
Onsite: Referring Pages
Onsite: Videos + Search Engines
Onsite: Videos + Search Keywords
Onsite: Videos + Search Phrases
Onsite: Videos + Traffic Sources
Traffic Sources
Traffic Sources + Videos
Blue Reports are sourced from YouTube
© 2011 Webtrends, All Rights Reserved. | 12

13. New Twitter Space
Hourly data from Twitter’s API
provides insight into most
engaging tweets
© 2011 Webtrends, All Rights Reserved. | 13

14. Twitter Space: Dashboard
Dashboard
Key Metrics
• Tweets
• Followers
• New Followers
• Retweeted
• Replies
• Mentioned
• Following
Widgets
• Top Tweets
• Tweet Time
Annotation View & Tweets Overlay
Available from REST API
© 2011 Webtrends, All Rights Reserved. | 14

15. Twitter Space: Reports
Tweets Report
• Hourly update of tweets
• View full tweet and reply
messages
• Create Date
• Replies Count
• Retweets Count
• Table data available from
REST API
• Ability to search content of
tweets
© 2011 Webtrends, All Rights Reserved. | 15

16. Updated Facebook Page Reporting
1. Posts by Admins report
2. Interactive report functionality
3. Data storage
© 2011 Webtrends, All Rights Reserved. | 16

17. Enhanced Facebook Page Space
Posts by Admins are now stored
and available in report format with
15 minute refreshes, leveraging
our new Big Data platform
© 2011 Webtrends, All Rights Reserved. | 17

18. What’s New in Facebook Page Space
What’s New?
• Posts by Admins
report in
Content category
• Storage of posts,
comments, and
other insights
• New report
interactions
© 2011 Webtrends, All Rights Reserved. | 18

19. Posts by Admins Report
Found in Content chapter
Captures key metrics for posts created by page administrators,
including comments, reach, and more
Continually updates metrics on posts for 28 days – until the
Facebook API no longer sends updates
© 2011 Webtrends, All Rights Reserved. | 19

20. Posts by Admins Report
© 2011 Webtrends, All Rights Reserved. | 20

21. Facebook Page Space: New Interactions
Add/Remove
Column
• Select what’s
most important
to you
• Selection is
saved to a
user’s
preferences
© 2011 Webtrends, All Rights Reserved. | 21

22. Facebook Page Space
Filter by Post Type
Types dynamically list based on
available data set
• Link
• Photo
• Status
• Video
• SWF
• Etc
Comments
• Review all comments
added to a post
• Includes users who
commented
Search
• Search contents of posts
© 2011 Webtrends, All Rights Reserved. | 22

23. Facebook Page Space
Date Range Selection
• Applies only to create date of post
• Includes posts created within date range and all comments and related metrics for 28 days after post
creation
Default Date Ranges
• 7d, 28d, etc will include +1 day to include all posts up to the last 15 minutes
• +1 does not apply to custom date ranges
© 2011 Webtrends, All Rights Reserved. | 23

24. Facebook Page Space
Additional Report Features
• Resize handle to view more or less of report table
• Continuous scrolling of Comments (instead of paging)
• Click post visualization to drill through to Facebook
• Sorting and paging performance
Deployment
• 58 days of historic data is retrieved for new created spaces
© 2011 Webtrends, All Rights Reserved. | 24

25. New! Ad Hoc Analysis
1. What it is
2. How it works
3. More information
© 2011 Webtrends, All Rights Reserved. | 25

26. What is Ad Hoc Analysis?
• New capability
• Allows administrators to re-run analysis for a fixed set of time
on a profile
• Very small analyses are free; others can be purchased for
credits
• Your account manager has details
© 2011 Webtrends, All Rights Reserved. | 26

27. Ad Hoc Analysis
How It Works
• Available only for full Analytics profiles
• When you kick off an ad hoc analysis, the profile’s normal
analysis continues to run. Ad hoc analysis runs separately and
accumulates all report data
• When ad hoc analysis catches up to today or most recent traffic
collected, it publishes the results to the profile’s report data
location
© 2011 Webtrends, All Rights Reserved. | 27

28. Ad Hoc Analysis Time Periods
August 1
June 1
April 1
May 1
July 1
Today
Via UI 0 Credits
1-3 days
1 Credit
Current Month
2 Credits
Previous Month
3 Credits
Via Support
Previous 2 Months
4 Credits
Previous 3 Months
© 2011 Webtrends, All Rights Reserved. | 28

29. Ad Hoc Analysis
Some Notes
• Accounts limited to 12 concurrent analysis jobs
• Everyone with ad hoc analysis rights can run free jobs, even if
they have 0 credits
• Initial allotment of 5 credits per account available now
© 2011 Webtrends, All Rights Reserved. | 29

30. Ad Hoc Analysis
Running an ad hoc analysis
Must be logged in as an Administrator account, or account with ad hoc
analysis right assigned
*Note the ‘Ad Hoc Analysis Status’ column on the right
© 2011 Webtrends, All Rights Reserved. | 30

31. Ad Hoc Analysis
Ad hoc analysis – rights
• All Administrators have the ad hoc analysis right
• There is a new ad hoc analysis requests action right
© 2011 Webtrends, All Rights Reserved. | 31

32. Miscellaneous Updates
1. Calendar updates
2. Thumbnail list view
3. Full screen mode update
4. Page title and URL display
5. Administrator sorting function
6. REST Updates
© 2011 Webtrends, All Rights Reserved. | 32

33. Start of Week in A10
What’s New?
• A10 supports account and profile-level start of week settings
• Account level dashboard uses account-level setting
• Space to use profile-level setting when an analysis profile exists
• Calendars in Notes and Campaigns also updated
© 2011 Webtrends, All Rights Reserved. | 33

34. Thumbnail List View
What’s New?
• View maximum length of
space and profile titles
• Same data available in each view
© 2011 Webtrends, All Rights Reserved. | 34

35. Full Screen Mode
What’s New?
View left navigation and report list when in Full Screen mode
© 2011 Webtrends, All Rights Reserved. | 35

36. Page Title & URL in Site Pages
What’s New?
Page title and URL visible in
Site Pages report
Note how URLs display!
© 2011 Webtrends, All Rights Reserved. | 36

37. Admin Sorting by Checkbox State
What’s New?
In all of these cases, you can now sort by all visible columns, including checkbox columns.
• Edit a User, navigate to Profile Rights (shown below)
• Edit a User, navigate to Template Rights
• Edit a Role, navigate to Profile Rights
• Edit a Role, navigate to Template Rights
• Edit a Profile, navigate to Data Sources
• Edit a Profile, navigate Profile Access (User list)
© 2011 Webtrends, All Rights Reserved. | 37

38. REST API and Generator Updates
• Added the ability to filter data extractions based on dimensions
(i.e., include only data for a specific country or state)
• Standard Boolean operations work with this functionality
(i.e., include Oregon and Washington, not Portland)
• Can also sort by a measure in a single-dimension report
(i.e., all pages sorted by bounce rate in extraction) –
descending only
• Generator has been updated to reflect these changes.
© 2011 Webtrends, All Rights Reserved. | 38

39. Review!
Today, we covered the following:
• YouTube space
• Twitter space
• Enhanced Facebook reporting
• New report functionality
• Ad hoc analysis
• Miscellaneous updates
• REST updates
© 2011 Webtrends, All Rights Reserved. | 39

40. More Analytics 10 Training:
• Moving to Analytics 10 – for those familiar with
Analytics 9 who want a deeper dive into Analytics
10 functionality
• Foundations and Report Analysis – for those looking
to enhance their analytics skills using our interface.
Not just tools training!
© 2011 Webtrends, All Rights Reserved. | 40

41. More Information
Analytics 10 Help:
http://help.webtrends.com/en/analytics10/
Information for Administrators
http://www.webtrends.com/shared/a10-onboarding/
© 2011 Webtrends, All Rights Reserved. | 41

42. Q&A Time
© 2011 Webtrends, All Rights Reserved.