Expanding Your Online Presence with WordPress Multisite

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David Carroll and Adam Weart present "Expanding Your Online Presence with WordPress Multisite."

Tecnología Empresariales

ABOUT THE PRESENTERS

David Carroll

• Software Geek
• Father
• WordPress Background
• Showered Today
• @CreativeDC
• Co-Founder/Developer Guy for
WebSocial.ly

ABOUT THE PRESENTERS

Adam Weart

• Designer
• Father
• WordPress Background
• Wears pants, sometimes 
• @AdamWeart
• Co-Founder/Creative Guy for
WebSocial.ly

YOUR ONLINE PRESENCE
WordPress is a Powerful Tool for Establishing Your Online
Presence

• Online Branding
• Destination Point for Online Marketing
• Information Gateway for your Niche Service
• Connect with New and Existing Customers
• Establish Credibility

BRIEF HISTORY

WordPress WordPress Multisite
Standard (separate code base)
(core code base)

WORDPRESS 3.0: STANDARD + MULTISITE

WordPress 3.0
(shared code)

WORDPRESS STANDARD ( INDIVIDUAL INSTALLS )

Site 1 Site 2 Site 3 Site 4

Site 5 Site 6 Site 7 Site 8

WORDPRESS 3.0: MULTISITE NETWORK

Single Installation

COMPARING DOMAINS

Standard and Multisite
Domains:

MULTISITE NETWORK SITES
Sub Domains / Sub Folders:

ENABLING MULTISITE

wp-config.php

define('WP_ALLOW_MULTISITE', true);

CONFIGURING MULTISITE

http://wordpress.org/extend/plugins/wordpress-mu-domain-mapping/

WHO USES WORDPRESS MULTISITE?

• WordPress.com
• BestBuy
• AJC Blogs
• Tosh-O
• Wall Street Journal Blog
• Mozilla Blogs
• WebSocial.ly

MULTISITE GOTCHAS

• Beware of the shared themes.

• Beware of plugins not developed with
Multisite in mind.

• Beware of issues with SSL for individual
sites required for mapped domains on shared
hosting.

HOSTING ADVANTAGES
• Update Once
(Plugins / Themes / WordPress Core)

• Centrally Manage Users
(Community and Core Members)

• Single Sign on for Various Sites

• Quickly Create New Sites
(without setting up new WP installs)

MARKETING ADVANTAGES
• Create an Inbound Links SEO Strategy

• Content Syndication

• Shared Community Across Websites

WORDPRESS 3.0: MULTISITE NETWORK

Manage Similar Sites

WORDPRESS 3.0: MULTISITE NETWORK

Manage Completely Different Sites

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Expanding Your Online Presence with WordPress Multisite

2. ABOUT THE PRESENTERS David Carroll • Software Geek • Father • WordPress Background • Showered Today • @CreativeDC • Co-Founder/Developer Guy for WebSocial.ly

3. ABOUT THE PRESENTERS Adam Weart • Designer • Father • WordPress Background • Wears pants, sometimes  • @AdamWeart • Co-Founder/Creative Guy for WebSocial.ly

4. YOUR ONLINE PRESENCE WordPress is a Powerful Tool for Establishing Your Online Presence • Online Branding • Destination Point for Online Marketing • Information Gateway for your Niche Service • Connect with New and Existing Customers • Establish Credibility

5. BRIEF HISTORY WordPress WordPress Multisite Standard (separate code base) (core code base)

6. WORDPRESS 3.0: STANDARD + MULTISITE WordPress 3.0 (shared code)

7. WORDPRESS STANDARD ( INDIVIDUAL INSTALLS ) Site 1 Site 2 Site 3 Site 4 Site 5 Site 6 Site 7 Site 8

8. WORDPRESS 3.0: MULTISITE NETWORK Single Installation

9. COMPARING DOMAINS Standard and Multisite Domains:

10. MULTISITE NETWORK SITES Sub Domains / Sub Folders:

11. MULTISITE NETWORK SITES Mapped Domains:

12. ENABLING MULTISITE wp-config.php define('WP_ALLOW_MULTISITE', true);

13. CONFIGURING MULTISITE http://wordpress.org/extend/plugins/wordpress-mu-domain-mapping/

14. WHO USES WORDPRESS MULTISITE? • WordPress.com • BestBuy • AJC Blogs • Tosh-O • Wall Street Journal Blog • Mozilla Blogs • WebSocial.ly

15. WORDPRESS.COM

16. BESTBUY.COM

17. AJC BLOGS

18. TOSH.O

19. WSJ LAW BLOG

20. MOZILLA BLOG

21. WEBSOCIAL.LY

22. MULTISITE GOTCHAS • Beware of the shared themes. • Beware of plugins not developed with Multisite in mind. • Beware of issues with SSL for individual sites required for mapped domains on shared hosting.

23. HOSTING ADVANTAGES • Update Once (Plugins / Themes / WordPress Core) • Centrally Manage Users (Community and Core Members) • Single Sign on for Various Sites • Quickly Create New Sites (without setting up new WP installs)

24. MARKETING ADVANTAGES • Create an Inbound Links SEO Strategy • Content Syndication • Shared Community Across Websites

25. WORDPRESS 3.0: MULTISITE NETWORK Manage Similar Sites

26. WORDPRESS 3.0: MULTISITE NETWORK Manage Completely Different Sites

27. Questions?

Expanding Your Online Presence with WordPress Multisite

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