In this WordStream webinar, our PPC Evangelist, Erin Sagin, will reveal the sinful ways that you’re harming your PPC account. From greed to envy, you may be shocked to learn that your PPC strategy is far from angelic.
You'll leave with tips to turn your account from sinful to superb.
You'll learn:
-Why a solid account structure is so vital and how to make over yours to improve results
-How to develop a strategy to choose the right match types & negatives to get you the best performance possible
-Tactics to allocate your budget and bids across your account for efficient, yet effective spending
Unraveling the Mystery of The Circleville Letters.pptx
7 Deadly Sins in Your PPC Account & How to FIX Them
1.
2.
3. Logistics
• Recorded version will be distributed later this afternoon, be sure
to keep an eye out for an email from Erin Sagin
• Join the conversation on twitter
• @WordStream
• @ErinSagin
• #PPCSins
• Time for Q&A – don’t be shy!
4. Meet Erin Sagin
• PPC Evangelist at WordStream
• 5 Years in Paid Search
• Voted the 4th Most Influential
PPC Expert of 2016
• Sin most likely to commit:
gluttony
15. How Broad Match Really Works
In the words of Google:
Broad Match lets a keyword trigger
your ad to show when someone
searches for:
• that phrase
• similar phrases
• singular or plural forms
• misspellings
• synonyms
• stemmings (such as floor and
flooring)
• related searches
• other relevant variations.
22. Consider Negative Settings – Impact Level
Account
Campaign
Ad Group
Example: Do you sell tennis rackets, but
not for kids? Make keywords like “kids”
and “children” account-level negatives
Example: In your “tennis rackets for
beginners” campaign, make “advanced” and
“intermediate” campaign-level negatives
Example: In your “Wilson rackets for
beginners” ad group, make all other brands
ad group-level negatives
37. Can You Answer Yes to ALL of These Statements?
I hop into my PPC account 1x a week.
I optimize my ads more than 1x a
quarter.
I’ve added a negative keyword to my
account in the last 30 days.
38.
39. In Reality…
× 99% of small business
advertisers do NOT!
× 53% of small business
advertisers only optimize 1x
per quarter!
× 43% of advertisers have
NOT added a negative
keyword in the past 30 days
I hop into my PPC account
1x a week.
I optimize my ads more
than 1x a quarter.
I’ve added a negative
keyword to my account in
the last 30 days.
62. Special Offers
1. FREE Live demo of the WordStream Advisor to learn how
to manage your PPC in 20 minutes a week
2. 1-1 AdWords Assessment with AdWords Certified
Consultant
3. I don’t need help with my PPC