Presentation about Apple. Includes a short company profile and main topic is the logistics within Apple Inc.

1. Apple Logistics

2. Introduction video Windows VS. Mac 15 March 2011 2

3. Agenda Company Profile Competition Products SWOT Logistics Supply Chain Control System Questions 15 March 2011 3

4. Company Profile 1st April 1976 Steve Jobs Incorporated 3rd January 1977 Apple Computer, Inc. Apple Inc. 7th January 2007 Cupertino, California Industry: Computer Hardware, Software andElectronics 46.600 FTE, 2.800 TE $65.23 billion 15 March 2011 4

5. Competition 15 March 2011 5

6. Products Hardware: Macintosh iPod iPhone iPad Software: Mac OS X iTunes Internet browsers Other Software 15 March 2011 6

7. SWOT StrengthsThreats Innovation Growing Industry Superior Quality Strategic Alliances WeaknessesOpportunities High Price Competition Niche Market Substitues 15 March 2011 7

8. Logistics Competitiveweapon Verticalintegration Owns all strategic junctions Hardware Software Chips Volume Reverse logistics 15 March 2011 8

9. AMR Research No. 1 15 March 2011 9

10. Supply Chain Example of iPhonefrom Apple Store The Wall Street Journal 15 March 2011 10

11. Supply Chain of aniPhone Samsung (Singapore): CPU + Video chips Infineon(Singapore): Baseband Communications Primax Electronics (Taiwan): Digital Camera Modules FoxconnInternational (Taiwan): Internal circuitry Entery Industrial (Taiwan): Connectors 15 March 2011 11

12. Supply Chain of aniPhone Cambridge Silicon (Taiwan): Bluetooth Umicron Technology (Taiwan): circuit board Catcher Technology (Taiwan): Casings Broadcomm (US): Touch Screen Controls Marvell (US): 802.11 Specific Parts Apple Shenzhen (China): Assembling+ Inventory 15 March 2011 12

13. Supply Chain of aniPhone 15 March 2011 13

14. Supply Chain 11 locationsbeforepick, pack andship 4 countries iPhone in Business Owningstrategicjunctions Merge Centers 15 March 2011 14

15. Question Why is Apple on top of the Top 25 AMR Supply Chain list? Answer: Apple excels on a operational and innovative level again and again in one of the most competitive markets. 15 March 2011 15

16. Questions? 15 March 2011 16