Reviewing the current state of Social Media, how to use Social Media and Social Networks for businesses purposes. Social Media Marketing and PR 2.0 http://extanz.com

1. Social Media Marketing ‘Carte Blanche’? Yann Ropars – [email_address] – Extanz :Social Media Marketing & PR 2.0

4. Demographics Source: Rubicon Consulting Sept 2008 3,500 people sample … beware… the fastest growing segment is above 25 years of age

5. Social Networks: Audience and Growth Unique Audience: Growth (year over year): 59 Million 1% 39 Million 116% 2.3 Million 343% 2.9 Million 251% 12 Million 193%

6. Barack Obama During the 2008 Election, Obama used social media in ways no other candidate ever has. Some say that the Internet and social media won Obama the election. Facebook Fan Page : 3.2 million fans Facebook Application : 164,551 subscribers MySpace Page : 1 million plus friends Twitter : 145,357 followers, 150,423 following (the single most followed entity on Twitter) Obama’s campaign created an iPhone Application Created his own social network: MyBarackObama.com Source: www. zenogroup.com/blog/

7. TV.WineLibrary.com Gary Vaynerchuk’s daily 15 minute wine tasting video blogs on TV.WineLibary.com have attracted 25,000 viewers. His New Jersey liquor store brings in $50 million a year. Gary has been featured in many national media outlets such as, Late Night with Conan O’Brien, The Ellen Degeneres Show, Time, Forbes, GQ, Washington Post, USA Today and many more… Source: Winelibrary.com Totally Uncorked By Joel Stein TIME Wine Tasting Video Blog 2008 iTune Best Of Video Blog

8. Motrin by J&J… Oops Johnson & Johnson offended some mothers with an online and print campaign for Motrin that implied moms carry their babies as fashion accessories. Several influential bloggers began expressing their outrage on Twitter, which was turned into a YouTube video titled “Motrin Ad Makes Moms Mad” The Motrin ad was pulled from all media shortly after and they posted an apology on their website. Source: How Twittering Critics Brought Down Motrin Mom Campaign by Michael Learmonth and Rupal Parekh Advertising Age Beware…

9. Wholefoods… Oops For 7 years Whole Foods CEO John P. Mackey had an online alter ego using the pseudonym Rahodeb. Mackey typed out more than 1,100 entries on Yahoo Finance’s bulletin board, championing his company’s stock and occasionally blasting a rival, Wild Oats Market. Mackey’s alias surfaced in a footnote in a 40-page court document filed by lawyers for the Federal Trade Commission on June 6 th. Source: New York Times Whole Foods Executive Used Alias By ANDREW MARTIN New York Times

12. The Name of the Game [ref. algorithm] Eric Schmidt, CEO, Google. Nov 2008, AdAge “ We don’t want you to be successful” … “ The fundamental way to increase your rank is to increase your relevance. ”

13. The Ever Growing New Way … To FIND INFORMATION and PRODUCTS More and more internet rankings are based on internet conversations (blogs, video blogs, micro-blogs…) The Social Graph is growing as a sales mechanism.

15. Lead Generation via Social Media BTW… Are you members of Groups? Have you created groups? Linkedin, Facebook? Examples

18. Using Social Media For Your Company

20. Simplified principles of an RSS Architecture

21. Mirror Your Activity Offline and Traditional Marketing & Web 1.0 Social Media Marketing Web 2.0 Marketing 1.0 Audience 2.0 1999 --- 2009 --- “ Should We have a Website?” “ Should We have a Web 2.0 Strategy?” Photo Credit: Mirror Lake by [email_address] on Flickr.com

22. Thank you [email_address]