SEO_Web Pub_Rachel Noh

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Dec 1, 2016
Jacquie Lamer
Intro. To Web Publishing
Rachel Noh
Search Engine Optimization
I. Keyword Research - 3 Recommended Keywords (Cr)
1. The 3 keywords/phrases I think will drive the most traffic:
1. Grass Seed
2. Kentucky Bluegrass
3. Types of grass
2. Current ranking of my 3 keywords
Ranking of Recommended Keywords on NaturesFinestSeed.com
Keyword Google Bing Yahoo!
Grass seed 20 no no
Kentucky Bluegrass 16 no no
Types of grass 25 no no
Ranking of Recommended Keywords on HomeDepot.com
Keywords Google Bing Yahoo!
Grass seed 1 2 no
Kentucky Bluegrass 11 18 18
Types of grass 10 no no

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According to Mikes-Marketing-Tools.com, NatureFinestSeed is ranked 20 and 16 with
each “Grass seed” and “Kentucky bluegrass” keywords on Google SERP. For “Types of grass” I
used Smallseotools.com because Mikes-Marketing-Tools.com only show “error” or “no”. The
screenshots below from Smallseotools.com based on Nov 21st
, 2016 show Google search engine
result ranks of each keyword for two Websites.
3. Explanation of my choices:
1. Grass seed:
This is the keyword focus given to me by the client. My research on “Grass seed”
leads me to believe that this keyword will drive traffic. Google Trends graph shows that
interest in “Grass seed” has steadily increased over the time especially during the summer
season.
Ranking of “Grass seed” on NaturesFinestSeed.com is placed on the second page of
Google’s SERP, meanwhile, the ranking on Homedepot.com is within top 3 on Google’s
SERP. NaturesFinestSeed is in the business of grass seed. The primary goal for
NatureFinestSeed is to drive more traffic to their website and sell their products.
Figure 1 Google SER ranking for naturesfinestseed.com Figure 2 Google SER ranking for homedepot.com

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According to Google Keyword Planner, “Grass seed” has a high competition level
and searched average 10k-100k times a month. It might be hard to be within top 3 on SERPs,
but even placing on the first page of SERP will increase traffic to NaturesFienstSeed.com.
2. Kentucky bluegrass:
From studying the website and Google Trends, I determined “Kentucky bluegrass”
will drive traffic into NaturesFinestSeed.com. The graph below shows that the gap between
highest point and lowest point is smaller than “Grass seed” graph meaning “Kentucky
bluegrass” gets slightly less influenced by season. As “Grass seed” keyword, by looking at
the “Kentucky bluegrass” graph from Google Trends, it is shown that it increases each year.
According to Google Keyword Planner, “Kentucky bluegrass” has a medium
competition and searched average 10K – 100K times a month. Compared to other types of
grass name, it is searched more often. Also, NaturesFinestSeed provides many different
Kentucky bluegrass types. Users search the name of grass type when they actually want to
buy seeds. I believe this keyword can target their niche market and drive traffic to the
product category page.
3. Types of grass:

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I chose “Types of grass” key phrase because this also is keep increasing throughout
the years according to Google Trends. Each keyword has its seasonal ups and downs, but the
overall trend is going up. Even though, NaturesFinestSeed has specialized in different types
of grass etc. and offer information, the ranking of “Types of grass” on
NaturesFinestSeed.com is 26 on Google SERP which means it could be on the third page
where people hardly care about except first search result page. According to Google
Keyword Planner, “Types of grass” is searched 10k-100k times a month but lucky has low
competition. It would be easier to go up to top 3 results on Google SERP.
Also, I think people search this key phrase before they decide what type of grass they
want to get some information and then purchase. By increase awareness of
NaturesFinestSeed to users, it is likely to improve profits.
II. Current Traffic
NaturesFinestSeed.com Monthly Unique Visitors: 2.80K.
HomeDepot.com Monthly Unique Visitors: 118.30M
Analysis: Based on SimilarWeb.com, the unique visitor of NaturesFienstSeed.com, tends to
decrease due to the weather is getting cold and it increase during the summer time.
However, the unique visitor of Homedepot.com is steady because they offer more products
besides grass seeds. It also slightly decreases during the winter.
Figure 3 NaturesFinestSeed.com monthly unique visitor graph Figure 4 Homedepot.com monthly unique visitor graph

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II. Content Analysis (Cq, Cw, Vt)
NatureFinestSeed.com Score: 6/10
HomeDepot.com Score: 9/10
Analysis: According to readability score.com, the readability score of Nature’s Finest
Seed is 71.2 which means it has a 7th
-grade reading level based on Flesch-Kincaid Grade
Level Formula. Overall, Nature’s seed category page is fairly easy to read.
Home Depot, of course, has a better score of 101. This is actually excess the
standard score of Flesch-Kincaid Score range (0-100 scale). I think this means that the
grass seed page on Home Depot is very easy to read and easily understood by an average
11year-old student. I believe it is because the category-level page doesn’t have much
information except products’ name.
Figure 5 NaturesFinestSeed category page score Figure 6 Home Depot category page score
Figure 7 NaturesFinestSeed product page score Figure 8 Home Depot product page score

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Therefore, I run score test on a product level page for each site. The content on
the product-level page on Nature’s Seed is 48.2 which means fairly difficult to read while
Home Depot’s score is 66.1, easily understood by the 13-year-old student.
Above screenshot shows how many syllables they have in one sentence.
NaturesFinestSeed.com has 6 of sentences that have more than 20 syllables and 4 of
sentences have more than 30 syllables in a sentence. The text is considered to be hard to
read if the sentence has too many syllables or words in a sentence.
According to plagspotter.com, 0% of their content matched other websites content
which means their content is very “unique.” Google send users to the website where has
“unique” information that they can’t find somewhere else.
Figure 9 NaturesFinestSeed.com text quality Figure 10 Homedepot.com text quality

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I also used Microsoft Word to check typos or grammar error. I figured that there are no
typos and well written besides there are some long sentences. Overall, Nature’s Seed contents are
well written. For example, they are using conversational descriptions to explain what the
advantage of the seed is.
Recommendation for improvements: To make the website better, firstly, I recommend more
explanation of figures. Now, Nature’s Seed has suns or water icon to explain how much this
grass required those. However, it seems to be vague to understand. I recommend putting
additional alternative texts for the icons.
Secondly, Nature’s Seed also can add the review, rating and comment section on the
product page. It will also keep the content “fresh.” One of Google’s algorithm called “ZipLock”
prefer to send traffic to the website has fresh newly and up-to-date content. I will discuss the
rating, review and comment more detail on next topic, the engaging content section.
I recommend adding more images or a video of a progress of growing grass. Now, each
product only has 3 pictures. They should provide a picture of seeds, the whole view, close-up of
grass after the grass dies etc. For example, Scotts.com has a video link of how to the product.
This will make users more likely to share their information to social media and it will drive more
traffic to the website. Below screenshot is an example of the product page from Scotts.com.
Figure 10 A product description example.
Figure 11 an example of the product information

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Lastly, I recommend use subheadings and bullet points for content to let users scan the
content easily and quickly. They can increase the readability score by breaking the content down
and making sentences shorter. The scotts.com has bullet points of overview and then more detail
information on the bottom on the product page.
IV. Trust
1. Authority (Ta)
Analysis:
According to Moz Open Site Explorer, the authority score of Nature’s Seed is 33
out of 100 comparing to Home Depot’s is 89 out of 100. According to
Whois.domaintools.com, NaturesFinestSeed.com created on Jan. 29, 2011 (about 6 years
ago) and it will expire in 2 months from now. On the other hand, Homedepot.com created
Aug. 4, 1992, means it has existed for about 24 years and will expire in 2022. If that
website has existed longer and will exist longer, Google considers that the website is
Figure 12 The video example form Scotts.com

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more reliable, and send traffic to that website, but doesn’t send traffic to the website
might not be remaining in the business anytime soon.
I couldn’t find whether the contents on Nature’s Seed is written by experts in the
field. From “About”, it says Don Bermant is the owner of Nature’s Seed. However, there
is no information if he is an expert in the field. Under “Quality from the Source” content,
it states “we use an extensive network of trusted wildland seed collectors and growers
built over decades of experience. […] As for our turfgrass seed, we only stock varieties
that have been top-rated by the National Turfgrass Evaluation Program (NTEP).” Also,
it shows Nature’s Seed has been featured on Fox10 Phoenix, KSL TV, KPBS etc. Those
press coverage would increase the authority score for Google.
Most of their blog posts are written by Skylar Christensen or Alex Grover.
However, I couldn’t find if they are experts. On the blog page, it only states “Learn from
out experts and explore new ideas on Nature’s Seed Blog.” By this statement, I can
assume that they are experts in the field.
On the product page, they mention “Over twenty years of hands-on experience,
research and customer feedback has gone into developing this seed mix.” It seems that
they have been researching seeds with customers’ feedback. Overall, Nature’s Seed
shows that they are the expert in the field at insightful information, however, there is no
resource or citation information that users can see in one glance.
2. Engaging Content (Te)
Site Bounce
Rate
Page
views/
visitor
Daily Time
on site
Product-level
share tools
Product-
level
ratings
Product-
level
Reviews
Nature’s Seed 29.67% 3.83 2:27 No No No
Home Depot 37.41% 5.85 4:50 Yes Yes Yes

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Analysis:
According to similarweb.com, Nature’s Seed bounce rate is about 30%.
Compared to Homedepot.com, it is not bad. Moreover, the average bounce rate for the e-
commerce website is 57% in 2015, while the best companies performed at 35%
(compass.co.) But the number of page views and time on site is low. Even though the
NaturesFinsetseed.com bounce rate low, the website doesn’t have various tools such as
sharing tools, products rating, and reviews to
make users stay longer on the website or pages.
Nature’s Seed website has share tools on the
bottom of blog pages but not on the product-
level pages.
NaturesFinestSeed.com has the
testimonial page where customers can leave the
review about their products. The customers
write about the experiences with planting the
grass and what it looks like in process on the
testimonial page. However, users can’t find the
review on the products page where people
make a purchase. People tend to want to get as
much as information before they buy the
products.
Recommendation for improvements to Trust:
The website should be trusted enough to put credit card number to the users. Firstly, I
recommend extending the domain ownership of NaturesFinestSeed before a “drop-catcher” buy
its domain.
The second recommendation to improve the trust of the NaturesFienstSeed.com is to add
resource citations for each content. There is some information that their content is from experts
but they should make this more readable for Google by linking the study materials and adding
the writers’ biography on the website.
Figure 13 the example of social media sharing
tool on blog page from the Nature’s Seed

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The last recommendation for authority is to add links to their press coverage (above
screenshot) to news websites for Google and users. Google is favoring in the websites that are
featured in the press as showing its reputation. Especially, if they can put their links to the news
in Fox10, it will be significant impact on SEO. Therefore, firstly, the Nature’s Seed need to make
the press icon clickable to their articles and then also get linking to their website, too, if that is
available.
To improve engaging content, the website should give the reason users to stay longer on
the website. First, the NaturesFinestSeed.com should add sharing tools on the product pages. It
will be more likely to increase traffic from social media. I will discuss about sharing tools later
on “Social Analysis” section on the paper. Additionally, I recommend adding customer review
which is they already have named as testimonial and ratings on the product pages. Review and
testimonials are the best way to show website’s authority for both Google and the customers.
This will increase the spend time on website because users would read or write the reviews and
ratings.
Homedepot.com has a customer reviews/images and rating section. Not only there is
reviews and rating also users can filter to see reviews by terms such as profile, gender, age etc.
They also provide customers’ frequently asks and answers about products on the product-level
page.
Homedepot.com offers customers the various way to give their experience on the
website. People can rate, write comments, upload images and recommend the product. As they
let consumers upload pictures of their garden, other users can be satisfied with the website and it
will make NaturesFiensetSeed.com content more engaging.
Figure 14 The press coverage information of the Nature’s Seed

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Also, I recommend adding sorting tools and comparing tools on the category page even
though Nature’s Seed doesn’t have products as many as homedepot.com has. To accomplish this
recommendation, Nature’s Seed should modify the category-level page. Frist of all, they should
combine “type of grass seed” page and “categories” page which are both considered as the
category-level page and make Google and users confused. Then, make users can see all of the
products on one page and then by adding sorting and comparing tools, users can filter the
products by region, ornamental grasses, types of grass seed, and Micro-clover. The below
screenshot is an example of Homedepot.com category-level page. They have all products on one
page and have sorting tools on the left side. On the sidebar, users can sort products by price,
region, types, exposure, water tolerance, etc. Also, there is a comparing button on the each
product. The below picture is an recommendation example of the category-level page for
Nature’s Seed.
Figure 15 The reviews and rating example on Homedepot.com

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Another tool I would recommend is a “specific recommendation tool.” When a user put
their address or select the location on the map, the website filters the products based on the
weather of the location such as sun exposure length a day, a precipitation rate, humidity, wind,
and temperature, also when is the expectation date to plant the seed. This will help users who are
not sure about their local weather compare to other locations. To operate this tool, Nature’s Seed
will need a data-based algorithm.
V. Architecture (As, Au, Am)
1. Speed (As)
NatureFinestSeed.com Score: 7 /10
Explanation:
First View Loading Time
Nature’s Finest Seed - Home Page 4.422s
Nature’s Finest Seed – Types of Grass Seed Page 7.516s
Home Depot - Home Page 5.258s
Home Depot - Grass Seed Category Page 7.825s
The above loading time is from Webpagetest.org based on Nebraska using
Chrome browser with a cable connection. Even though NaturesFinestSeed.com has less
information/date, the speed is similar to Homedepot.com which has much products/data.
The Waterfall of Nature’ Seed category page and the pie chart below show what files are
taking up the most space and slowing down the load time on the website. As shown in the
chart a majority of the speed is being taken up by JavaScripts and images.
Figure 18 An example of a “specific recommendation tool.”
Figure 19 the Waterfall chart of NaturesFinestSeed.com – 404 error

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I also found that one of their JavaScript files errs (the picture above). “404 error”
means the server could not find the page. Also, this file takes almost 5 seconds meaning
by it slows the website speed.
The pie chart shows JavaScript request most
space.
According to Google PageSpeed Insights, The speed score for Nature’s Seed
category page is 26/100 on the desktop while Homedepot’s is 40/100. Similarly,
Homedepot.com also has the same issue with image files and JavaScript to fix.
Recommendation for improvements:
In terms of Google PageSpeed Insights information of Nature’s Seed category
page, they should optimize images by properly formatting and compressing them to save
bytes of data. The biggest images are “Kentucky bluegrass”, “Fescues”, “Bahia”,
“Bermudagrass”, “Perennial Ryegrass”, “Zoysia”, “Buffalograss, etc. on the category
page. Those images should be compressed because they are also used on the product
page.
I also recommend to load the content of above-the-fold first and remove tje
unnecessary files in the above the fold. Nature’s Seed can use the “lazy-loading” as well
on the category page which means only loading bottom content when user scroll down
the page to see more information.
Nature’s Seed also needs to fix the leverage browser caching. Google PageSpeed
Tools suggests “setting an expiry date or a maximum age in the HTTP headers for static
resources instructs the browser to load previously downloaded resources from local disk
rather than over the network.”
Figure 17 Pie chart of requests of the Nature’s
Seed category page

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Also, Nature’s Seed category page has 31 blocking script resources and 7
blocking CSS resources that cause a delay in rendering the page. They could get by with
fixing render-blocking JavaScript and CSS in above-the-fold content, reduce response
time, and by minifying CSS.
2. URLs (Au)
Current URLs:
Nature’s Seed URL for Category Page: naturesfinestseed.com/lawn-grass-seed-types
Nature’s Seed URL for Product-Level page of Kentucky bluegrass seed:
naturesfinestseed.com/kentucky-bluegrass/kentucky-bluegrass-seed-blue-ribbon-blend
Homedepot.com URL for Category Page: homedepot.com/b/Outdoors-Garden-Center-Lawn-
Care-Grass-Seed/N-5yc1vZbx62
Homedepot.com URL for Product-Level page for Annual Ryegrass Seed:
homedepot.com/p/Pennington-50-lb-Annual-Ryegrass-Grass-Seed-100333280/100333280
Recommended new URLs:
Nature’s Seed URL for Category Page: naturefinestseed.com/grass-seed-types
Homedepot.com URL for Category Page: homedepot.com/garden-care/grass-seed
Explanation
The Nature’s Seed’s URL for category page is not too bad, now. According to Google
SEO Starter Guide, the URLs should be simple to understand that allows convey content
information easily. Creating descriptive categories and filenames for the documents on the
website can lead to better crawling of contents by searching engines. “If your URL contains
relevant words, this provides users and search engines with more information about the page
than an ID or oddly named parameter would.” However, Homedepot URL for category page
contains oddly named parameter and numbers that make users and Google confused. Firstly, they
should get rid of “b” and simplify the directory structure by using “garden-care” instead of
“Outdoors-Garden-Center-Lawn-Care-Grass-Seed.” Also, “N-5yc1vZbx62” doesn’t mean
anything to users and Google. URLs should be relevant to the website’s content by using
keywords. The structure is friendlier for users navigating the site.

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3. Mobile (Am)
Explanation:
Overall, NaturesFiensetSeed.com is mobile-compatible so does Homedepot.com.
Nature’s Seed use same URLs on mobile not “m.naturesfiensseed.com” which means
they have a “responsive website.” Homedepot.com has a mobile website separately.
They use “m.homedepot.com”
Both websites use a Hamburger main menu on mobile but remove a sub drop-
down menus. For example, when I clicked the main navigation menu on Nature’s Seed, I
only able to see “Lawn grass seed”, “wildflower seed,” etc. not “Lawn grass seed types”
menu.
Figure 19 Mobile version of websiteFigure 18 Desktop version of website

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Their content on mobile is more readable than on the desktop but same information. The
contents have been broken down well, have a good margin, subheadings and the page-loading
time is faster than on the desktop.
Recommendation for improvements
I recommend them to use smaller pictures for the mobile website. It will increase a
loading speed also save up some space since the mobile screen has limited space. I found that
users have to click so many navigation tabs to actually get to the product page. Also, most of the
users come to the website from the back-door through social media. That means users might lose
there they are when they landed on the website. I recommend adding directory fold names on
time of the product page. I made an example below.
VI. HTML: Current Keyword Location Analysis (Ht, Hd)
1. Title tags (Ht)
Current tags:
Nature’s Seed Product-Category Page: <title>Types of Grass Seed | Nature's Seed</title>
Nature’s Seed Product-Level page of Kentucky bluegrass Seed: <title>Kentucky Bluegrass
Seed: Blue Ribbon Blend | Nature's Seed</title>

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Homedepot.com Product-Category Page: <title>Grass Seed - Lawn Care - Garden Center -
 The Home Depot</title>
Homedepot.com Product-Level page for Annual Ryegrass Seed: <title>Pennington 50 lb.
Annual Ryegrass Grass Seed-100333280 - The Home Depot</title>
Recommended new title tags:
Nature’s Seed Product-Category Page: <title>Types of Grass Seed | Nature's Seed</title>
Nature’s Seed Product-Level page of Kentucky bluegrass Seed: <title>Kentucky Bluegrass
Seed: Blue Ribbon Blend | Nature's Seed</title>
Explanation: I would not change their title tags since they are already simple, contain keywords
and describe the page’s content. The title tag tells both users and search engines what the topic of
a particular page is. Title tags are displayed as bolded in the first line of the SERPs. Google SEO
Starter Guide suggests describing accurately the page’s content but brief. The category page’s
title tag is shown “Types of Grass Seed | Nature's Seed” on the SERPs.
I would rather recommend Homedepot.com to change their title tags to be briefer and try
to avoid numbers in them. Their title tags are too long and seem like using same meaning words
many times. Also, their product level page title tags have numbers that don't mean anything to
both users and Google.
2. Description meta tag (Hd)
Current meta tags:
NaturesFinestSeed.com Product Category Page: <meta name="description"
content=”Nature's Seed is a top seller of North America’s best grass seed for lawn, pasture and
wildflower seed solutions."/>

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NaturesFinestSeed.com Product-Level page of Kentucky bluegrass Seed: <meta
name="description" content="Nature's Finest Seed provides the best Kentucky bluegrass seed for
a fast-growing lawn with a beautiful color and texture."/>
Homedepot.com Product Category Page: <meta name="description" content=“Shop our
selection of Grass Seed in the Outdoors Department at The Home Depot.”
Homedepot.com Product-Level page for Annual Ryegrass Seed: <meta name="description"
content =“Pennington Seed Annual Ryegrass Grass Seed is designed for temporary or seasonal
lawns. Convenient to maintain and long lasting usage.”
Recommended new meta tags:
NaturesFinestSeed.com Product Category Page: <meta name=“description”
content=“Nature’s Seed is the best seller of America for lawn grass seed, pasture and wildflower.
We have different types of grass seed and guarantee the best quality. Kentucky Bluegrass Seed.
Perennial Ryegrass Seed. Fescue Grass Seed. Bahia Grass. Bermudagrass Seed. Buffalograss
Seed. Zoysia Grass Seed. Free shipping.”/>
NaturesFinestSeed.com Product-Level page of Kentucky bluegrass Seed: <meta
name=“description” content=“Nature's Finest Seed provides the best grass seed - Kentucky
bluegrass seed for a fast-growing lawn with a beautiful color and texture. Free shipping.”/>
Explanation:
The meta description tags are important because title tags and meta tags appear at SERP
and also social media when people shared the page. A page’s description meta tags give Google
a summary of what the page is about with two or a short paragraph. Google will analyze either
too short, long, or duplicated too many times. Meta tags are important because Google uses
them as snippets for the web pages. When people searched keywords, read the title and
description and decide whether they will click the page or not. Also, it should be “unique”
descriptions for each page.

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Figure 19 Current description on SERPs for category-level page
Figure 20 Title tag and a description meta tag in HTML
However, I found that the description meta tag and the description of the category page
displayed on Google SERP are different. In HTML for the “Type of Grass Seed” page, the
description is “Nature's Seed is a top seller of North America’s best grass seed for lawn, pasture,
and wildflower seed solutions.” However, when I searched the description meta tag for category
page on Google, none of the result are linked to Nature’s Seed website.
Right now, their description for the category page is a list of their products and several
times of “view products.” Using the same word that doesn’t mean anything seems to waste space
in the description. Nevertheless, providing different types of grass seed which is the keywords to
be searched will help the page rank higher. According to Isca (2016), you should keep the
description to 155 characters or less. Also, it should I suggest a new description meta tag for the
category-level page to include “free shipping” and names of grass seed so that it contains all of
thekeywords also “FREE” word that draws users’ attention. Isca also mentioned that
incorporating a Call-to-Action or offer at the end of the meta description is a great way to boost
click-through rates from the competition. I believe placing “free shipping” at the end of the
description will help to increase the click rate. The below screenshot is an example of new
description tag on SERP.

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3. IMG names and ALT text
Current Image Tag Details:
1)
Image file name= primary-logo.png
Alt text= “Nature’s Seed Logo”
2) Image file name= shipping.png
Alt text= “Nature’s Seed Free Shipping”
3) Image file name= lawn_1.jpg
Alt text= N/A - because it is CSS
Recommendations for improvement to this image:
1) Image file name=
naturesfinestseed_logo.png
Alt text = “Nature’s Seed Logo”
2) Image file name= freeshipping.png
Alt text= “Nature’s Seed Free Shipping”
3) Remove the lawn image
Explanation: The filename can give Google clues about the subject matter of the image. Also,
Google use alt text to help determine the best image to return for a user’s query and furthermore
help users with the disability. Three of images that I chose are important because they are above-
the-fold and appear on every page on the website. Nature’s Seed already have decent image file
names and alt texts for three of them. Google webmaster recommend to provide useful
information-rich content that uses keywords appropriately for alt texts but avoid “stuffing” that
results in a negative user experience and may cause the site to be perceived as spam. I just
recommend to change them slightly by adding “naturesfinestseed” of “free” in each first and

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second image name. However, I recommend removing the lawn picture because it takes a lot of
space on every page on the website. The lawn image is not important enough, and also according
to my analysis of speed this image slow down the loading time.
I also found images without alt texts on the category page from varvy.com. All of the
product images in the category page don’t have an alt text. I highly recommend them to add alt
texts for each image since it also improves SEO with product name keywords.
VII. Links (Ln, Lq)
a. Link Number (Ln)
NaturesFinestSeed.com No. of Referring Domains: 828
HomeDepot.com No. of Referring Domains: 78,924
b. Link Quality (Lq)
NaturesFinestSeed.com Link Quality: 2/10
HomeDepot.com Link Quality: 10/10
Explanation:
# Referring
Domains
# External
Links
# .Gov
Backlinks
# .Edu
Backlinks
Nature’s Finest
Seed
828 5,154 0 1
Home Depot 78,924 6,039,357 1,128 1,382

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The Number of referring domains and backlinks is also related to authority of the
website. The Homedepot.com has a lot more referring domains, external links and better quality
of backlinks from gov. and edu. Google care about links to your websites in two ways. First,
Google considers the number and quality of links to rank on the SERP. Google wants to send
traffic to the website has gotten the links from .gov or .edu, the top-level domain which is
restricted. Nature’s Finest has zero .gov backlinks and only one .edu backlinks.
However, according to Google SEO Starter Guide, increasing backlinks with an intention
to increase the value of the site could harm the reputation of the website. (Violation of V) that is
considered an “off-the-page” factor that cannot be controlled by the site developer.
According to majestic.com, websites backlinking Nature’s Finest include:
Upon clicking some of these sites, I
found that most of them are blog post or
articles written by unprofessional or the
member of the Nature’s Seed for
promotion. Like SEO rapper said, “Link
quality is more valued than link quantity.”
VIII. Social Analysis
Social Signals: Sharing (Ss):
NaturesFinestSeed.com score: 3/10
HomeDepot.com Link Quality: 8/10

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Current Share tools:
- Nature’s Seed Blog page.
- Homedepot product page
Recommended improved share tools: Infographic page

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Recommended improved share tools – Product-level page
Explanation: As I mentioned earlier about sharing tools, Nature’s Seed doesn’t have sharing
tools on product pages but blog. To increase the traffic, they should have sharing tools for the
products. Google SEO Guide said, “Sites built around user interaction and sharing have made it
easier to match interested groups of people up with relevant content.”
Homedepot.com has a share tool on the product-level page. However, they only offer
Facebook, Pinterest, email and print-out option. They should offer more sharing options for
users.
For Nature’s Seed, to get more attention from users, the icons should have color and be
right under the product name where gets more users’ eyes. I also recommend adding share tools
on other resource pages. Even though Nature’s Seed has good information such as infographics,
guides and blog posts that can be shared, they don’t have sharing tools except on the blog post.

27
IX. Priority Recommendations
I suggested some recommendations for the quickest and biggest impact for
NaturesFinestSeed.com. Content, Architecture, and HTML are the elements in the direct control
of the publisher, meanwhile, Trust, Links, Personal and Social are the elements influenced by
users and publishers. I suggest fixing each element regard the score of each factor, easiness,
controllable and the relative weight. You should fix any violation factors first before the website
kick out of Google’s SERPS. NaturesFinestSeed.com have no violation factor committing now,
so it’s not a priority.
According to the Periodic Table, by priority HTML (title tags and description tags) and
Content (quality and research) are the most weighted values that need to fix to impact the site’s
SEO ranking. By easiness, title tags and description meta tags are the easiest elements to fix right
away than content elements. Them Architecture (speed, Mobile, and URLs) is controllable and
the second important factors.
In Off-The-Page factors, the link quality has the lowest score on Nature’s Seed. I believe
they have a possible to fix this element by getting links to their pages from press websites. Even
though Nature’s Seed has a low score for links quantity and social share, the trust (authority and
engaging content) has more weight/important so they are needed to be fixed first over Social
Share and Link Number. The below is the summary of the order of factors to be fixed.
On-The-Page Factors
Off-The-Page Factors

SEO_Web Pub_Rachel Noh

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