1. Social Media
&
Twitter
David Hollands-Hurst
a451 Search Engine Marketing

2. What is Social Media?
Social media are media designed to be disseminated through social
interaction, created using highly accessible and scalable publishing
techniques. Social media supports the human need for social interaction,
using Internet- and web-based technologies to transform broadcast media
monologues (one to many) into social media dialogues (many to many).
It supports the democratization of knowledge and information,
transforming people from content consumers into content producers.
http://en.wikipedia.org/wiki/Social_media

3. What is Social Media?
We say…
A conversation online

4. Types Of Social Media
Social Networks
Blogs
Wikis
Podcasts
Forums
Content Communities
Micro Blogging

5. Social Media Users
Facebook 200 m
MySpace 100 m
Bebo 40 m
Twitter 20 m

6. A public micro-blogging service
limited to 140 characters
“What is Twitter? We don't know. A big
mistake would be to think we've figured
it all out“
Biz Stone

7. Twitter Facts
58.4 Million Unique Visitors (September 2009)
Growth +1,500% Annually
Tweets per minute up to 27,000
Market Value $1 Billion - No Revenue

8. Twitter Growth

9. Following and Followers

10. Using Twitter
Gathering Information - Listen
Sharing Information - Participate
Comment - Engage
Links - Influence

11. Twitter Etiquette
Be yourself
Complete Bio and Picture
Transparent about work/employer
Ok to follow people you don't know
Ok to unfollow people
Ok to @reply someone a question or comment
Direct Message DM for 1 to 1 conversation
Promote others
Don't feel you have to read every tweet

12. Twitter and Business
Majority of businesses not using Social Media
Twitter is dominant tool for Social Media
Primary reason Brand/Company Positioning
Less important reason is lead generation
O2 Business Marketing Survey

13. Why Twitter for Business?
Ease of Entry
New source of traffic to Web site
Networking
Used for search after Google and YouTube
News, opinion and happenings
Fast help and feedback
You can get your message across in "real time"

14. Case Studies
Customer Relations - Virgin Trains
offers, information, taking action, listening, educating
Crisis Management - Domino's Pizza
Twitter, YouTube, responed quickly, limited Tsunami effect
Product Promotion - Dell Computers
Special offers, Segmented users, built trust factor

15. 5 Questions
1. What is your goal for Twitter?
2. How will your organisation use Twitter?
3. What resources will you need?
4. What actions do you want followers to take?
5. Do you have policies in place?

16. Twitter Policy
In the world of social media
honesty is the only policy.
Open
Honest
Authentic

17. Thank you
David Hollands-Hurst
a451
david@a451.co.uk
twitter.com/hollandshurst
twitter.com/a451
www.a451.co.uk