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Businessfocus09
1. Social Media
&
Twitter
David Hollands-Hurst
a451 Search Engine Marketing
2. What is Social Media?
Social media are media designed to be disseminated through social
interaction, created using highly accessible and scalable publishing
techniques. Social media supports the human need for social interaction,
using Internet- and web-based technologies to transform broadcast media
monologues (one to many) into social media dialogues (many to many).
It supports the democratization of knowledge and information,
transforming people from content consumers into content producers.
http://en.wikipedia.org/wiki/Social_media
6. A public micro-blogging service
limited to 140 characters
“What is Twitter? We don't know. A big
mistake would be to think we've figured
it all out“
Biz Stone
7. Twitter Facts
58.4 Million Unique Visitors (September 2009)
Growth +1,500% Annually
Tweets per minute up to 27,000
Market Value $1 Billion - No Revenue
11. Twitter Etiquette
Be yourself
Complete Bio and Picture
Transparent about work/employer
Ok to follow people you don't know
Ok to unfollow people
Ok to @reply someone a question or comment
Direct Message DM for 1 to 1 conversation
Promote others
Don't feel you have to read every tweet
12. Twitter and Business
Majority of businesses not using Social Media
Twitter is dominant tool for Social Media
Primary reason Brand/Company Positioning
Less important reason is lead generation
O2 Business Marketing Survey
13. Why Twitter for Business?
Ease of Entry
New source of traffic to Web site
Networking
Used for search after Google and YouTube
News, opinion and happenings
Fast help and feedback
You can get your message across in "real time"
15. 5 Questions
1. What is your goal for Twitter?
2. How will your organisation use Twitter?
3. What resources will you need?
4. What actions do you want followers to take?
5. Do you have policies in place?
16. Twitter Policy
In the world of social media
honesty is the only policy.
Open
Honest
Authentic
17. Thank you
David Hollands-Hurst
a451
david@a451.co.uk
twitter.com/hollandshurst
twitter.com/a451
www.a451.co.uk