Social Media ROI: Measureable or Myth?
Social Media ROI As customers dynamically shift between their laptops, smartphones and tablets, they access a range of various websites and apps which collect and transmit a large amount of data. This data is highly unstructured and cannot be assessed by traditional measurement models. As a result, we must evolve our measurement approach to make sense of these new forms of data. This presentation covers: - What does social media success mean to your organisation? - Identifying precise social measurement objectives (such as revenue generation, operational efficiency and customer experience) - Developing a Social Media Measurement Framework (SMMF) for your organisation - Calculating ROI based on best practice social media attribution models - Selecting the appropriate tools and technology to measure social media - The future of social measurement Read more about Social Media ROI at http://www.crowdbabble.com/blog
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Social Media ROI: Measureable or Myth?
- 1. @AbbasAlidina Social Media ROI Measureable or Myth? www.crowdbabble.com/blog Abbas Alidina CEO Crowdbabble Inc. @AbbasAlidina
- 5. @AbbasAlidina So… Why Are We Here Today?
- 8. @AbbasAlidina Social Media is FUN! Why Ruin it with ROI?
- 9. @AbbasAlidina Social Media Will Add to the Global Economy $1.3 Trillion by 2018! Source: McKinsey Global Institute
- 10. @AbbasAlidina
- 11. @AbbasAlidina Lifetime value of a fan in social media (Syncapse) Source: http://www.syncapse.com/value-of-a-facebook-fan-2013/
- 12. @AbbasAlidina Lifetime value of a fan in social media (Vitrue) Source: http://www.adweek.com/news/technology/ value-fan-social-media-360-102063
- 13. @AbbasAlidina The value of a human life(Stanford Graduate School of Business) Source: http://www.time.com/time/health/article/0,8599,1808049,00.html
- 14. @AbbasAlidina Social Media ROI. Measureable or Myth?
- 15. @AbbasAlidina For Some, It’s a Myth
- 19. @AbbasAlidina Develop a Social Media Measurement Framework (SMMF)
- 21. @AbbasAlidina Monthly Sales: Before & After Twitter Activation
- 22. @AbbasAlidina Monthly Sales: Before & After Twitter Activation
- 23. @AbbasAlidina
- 24. @AbbasAlidina X & Y are correlated 1. X could have caused Y 2. Y could have caused X 3. An external factor, Z could have caused them both
- 25. @AbbasAlidina
- 26. @AbbasAlidina
- 29. @AbbasAlidina So How Can We Prove Causation?
- 30. @AbbasAlidina Solution: Purer Controlled Experiments
- 31. @AbbasAlidina Solution: Purer Controlled Experiments
- 32. @AbbasAlidina Don’t Just Look at Number of Fans!
- 33. @AbbasAlidina Don’t Just Look at Number of Fans!
- 35. @AbbasAlidina Traditional Web Analytics Source: @Avinash
- 36. @AbbasAlidina Traditional Web Analytics Source: @Avinash
- 37. @AbbasAlidina Traditional Web Analytics Source: @Avinash
- 38. @AbbasAlidina Social Media Analytics Source: @Avinash
- 39. @AbbasAlidina Social Media Analytics Source: http://techcrunch.com/2012/11/26/the-social-commerce-attribution-problem/#
- 44. @AbbasAlidina Or Soccer (I mean Football!)
- 47. @AbbasAlidina Attribution Modeling Source: http://www.seosandwitch.com/2013/02/multi-channel-funnels-in-google.html Without Attribution Modeling, Social Media gets ZERO Credit.
- 48. @AbbasAlidina The Future of Social Measurement
- 49. @AbbasAlidina Cross Device Measurement with Client ID Source: https://developers.google.com/events/io/sessions/332857962
- 50. @AbbasAlidina Cross Device Measurement with User ID Source: https://developers.google.com/events/io/sessions/332857962
- 51. @AbbasAlidina
- 52. @AbbasAlidina The Future of Social Media ROI