1. Social Media and Your Business:
A comprehensive overview
Presented by:

2. It's a Big Deal
There are now more than 800 million active Facebook users, with over 200
million added in 2011.
Twitter currently has 200 million registered users sending 1 billion Tweets
per week. Between 2010-2011, the number of Tweets per day grew 252%
More than 133 million blogs have been indexed by Technorati since 2002, and
56% of professional bloggers say it has helped their company establish a
positioning as a thought leader within the industry
Instagr.am has more than 40 million users uploading over 5 million photos
every day

3. Seeing is Believing:
The Stats
"Social media accounts for one out of every six
minutes spent online in US." (Journalism.co.uk)
"59% of adult Facebook users had "liked" a
brand as of April, up from 47% the previous
September. Uptake among the oldest users
appears to have been a major factor in this
rise." (eMarketer)
"Users say they're more likely to buy if a
business answers their questions on Twitter."
(NYTimes.com)
"Over 80% of all Americans use a social
network." (Nielsen)
"Americans spend more time on Facebook than
any other U.S.website." (Nielsen)

4. Conducting contests:
This works with both products and services. It doesn't have to end quickly & the prize can be anything
you choose; but do choose wisely, as you must entice people to enter
-Collect emails with random winner
- Photo Contest
-Nominate a friend
-Take a survey or poll to win
-Trivia
To build a contest we recommend:
- A designer who can help make the tab cohesive with your brand
- An enticing prize
-A reasonable duration
- A goal you want the contest to accomplish for your business
We recommend using the platform ShortStack to build your contests and Facebook promotions!
www.shortstack.com

5. Post Valuable Information and Facts:
-Articles you find online with your comments
-Tips and tricks that provide your fans with useful takeaways

6. Facebook Offers
Create a Facebook deal to entice customers, offer reward, and have a measurable tool of your social media that is used specifically to drive
foot traffic through your doors.

7. Twitter profiles exist to actively engage and inform in 140 characters or less
Twitter is a two-way street that requires a bit more consistent effort, but can result in great relationships, interactions, and
attention. Twitter is a platform to listen and respond to customers, not just engage them. You can do that by:
Providing quick and easy tips
Add humor to anything you post; give the small amount of space a big personality
Easily share photos
Re-Tweet (re-post/share) followers, businesses, and supporters Tweets
Customer communication

8. Other ways to utilize Twitter
Announce when an appointment opens up during the day:
If someone cancels last minute and there is a chance to squeeze a new appointment in, let your Twitter
fans know!
Contests:
While Facebook can host more in-depth and long term contests, Twitter is best used for instant benefits.
Simple giveaways can help get people interacting, sharing Tweets, and more.
Customer service:
Twitter is a great platform to address customer issues, provide tips for using your products, and answer
questions. Many time you will find that although your business is not on Twitter, it is still being discussed
on the platform.

9. A blog provides a business several things:
-SEO value
-Showcase expertise
-Compelling content to share amongst other networks
You can establish a blog on the Wordpress platform and develop content ranging from:
-video blog posts
-guest blog posts
-expert commentary
-industry analysis
-Tips and How-to's
-Discounts, company news and announcements

10. A mobile photo sharing app built for iPhone and Andriod, Instagr.am connects to your social networks
and allows you to take or upload photos, apply filters and borders, and post to multiple platforms.
Connect all of your businesses social networks to Instagr.am to allow photos to post to multiple networks
at one time
Auto creates a special photo folder on Facebook
Use the Hashtag, just like on Twitter, to group photos. Use common phrases such as #Nevada, #jewelry,
or #farming

11. While it may not technically be considered "social media", a newsletter can directly reach your audience
with highlights of your business's happenings and insights, as well as provide the public with information
on the topics that matter most to them.
MailChimp is a great platform where your newsletter can be put together every month. It has the ability
to include links to the social networks and the company's blog and website.
By connecting the public via email to the most up-to-date and interesting tidbits of information, your
business brands it as an expert in its field, and takes advantage of one of the best portals to relay
development, events, and insights to the public. You can also include discounts, special offers, and
highlight social media efforts to further the reach and impact of the newsletter.
Using your contests to gather emails is a great way to populate your list. Have a sign-up button on your
website as well.

12. Management
The best ways to manage all of these networks at once:
Facebook Scheduling: Facebook now allows you to schedule posts in advance.
Tweet Deck: Tweet Deck allows you to see all of your Twitter action in one place, as well as schedule
Tweets in advance.
Get support: Your employees are some of your best assets when it comes to social media marketing.
Make sure you use them to gather content, give suggestions, and help spread the message of the
company's social media presence.
Gather content- tips, links, photos- in batches and have it ready for weeks to come, rather than trying to
do everything day-to-day
Read articles on sites such as Mashable, Social Media Today, Social Media Examiner, and
Business2Community for ideas
Don't re-invent the wheel- put your own spin on anything creative or new big brands are doing