SlideShare una empresa de Scribd logo

Integrated Marketing Communication

•Descargar como PPT, PDF•
•
D
Dr. Abha Toshniwal

helps in understanding basic concepts of Mktg Communication

Empresariales
1 de 24
MARKETING COMMUNICATION BY ABHA TOSHNIWAL
Marketing Communications ,[object Object],[object Object]
Importance of Marketing Communications ,[object Object],[object Object],[object Object],[object Object]
The Communications Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Process NOISE Competing ads, other distractions MESSAGE CHANNEL Select the media or other vehicle to carry the message ENCODING THE MESSAGE Create an ad, display, or sales presentation MESSAGE AS INTENDED A promotional idea in marketer’s mind FEEDBACK Impact measured using research, sales, or another measure RESPONSE Ranges from simple awareness to purchase DECODING THE MESSAGE Receiver compares message to frame of reference MESSAGE AS RECEIVED Knowledge, beliefs, or feelings of receiver changed
Inside the Communications Process ,[object Object],[object Object],[object Object],[object Object]
Developing Effective Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identifying Target Audience ,[object Object],[object Object]
Determining Objectives Awareness Knowledge Liking Preference Conviction Purchase Hierarchy- of-effects model
Design Message ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contd.
[object Object],[object Object],[object Object],[object Object],[object Object],Design message
Select the communication channel Channels Personal Non-personal Advocate Expert Social Media Atmosphere Events Print Broadcast Network Electronic Display
Establishing the total Marketing Communications Budget ,[object Object],[object Object],[object Object],[object Object]
Deciding on the Marketing Communication Mix ,[object Object],[object Object],[object Object]
More Elements ,[object Object],[object Object]
Considerations in Designing Marketing Communications Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measure the Communications Results Target audience are asked whether they recognize or recall the message.
Managing the integrated marketing communications process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Integrated Marketing Communications ,[object Object],[object Object],[object Object]
Push or Pull Strategy ,[object Object],[object Object],[object Object]
An Illustration Producer Wholesaler Retailer Consumer PUSH STRATEGY Producer Wholesaler Retailer Consumer Product flow Communication effort PULL STRATEGY
Choosing a Push or Pull Strategy ,[object Object],[object Object]
THANK YOU

Recomendados

IMC Planning Process
IMC Planning ProcessIMC Planning Process
IMC Planning Processgyaanmasti
 
Chapter05
Chapter05Chapter05
Chapter05Denish Vaniyawala
 
Chap17 Public Relations, Publicity, And Corporate Advertising
Chap17 Public Relations, Publicity, And Corporate AdvertisingChap17 Public Relations, Publicity, And Corporate Advertising
Chap17 Public Relations, Publicity, And Corporate AdvertisingPhoenix media & event
 
Chap07 Establishing Objectives And Budgeting For The Promotional Program
Chap07 Establishing Objectives And Budgeting For The Promotional ProgramChap07 Establishing Objectives And Budgeting For The Promotional Program
Chap07 Establishing Objectives And Budgeting For The Promotional ProgramPhoenix media & event
 
Chap06 Source, Message And Channel Factors
Chap06 Source, Message And Channel FactorsChap06 Source, Message And Channel Factors
Chap06 Source, Message And Channel FactorsPhoenix media & event
 
Challenges of integrated marketing communication
Challenges of integrated marketing communicationChallenges of integrated marketing communication
Challenges of integrated marketing communicationEasy Management Notes
 
Chap08 Creative Strategy Planning And Development
Chap08 Creative Strategy Planning And DevelopmentChap08 Creative Strategy Planning And Development
Chap08 Creative Strategy Planning And DevelopmentPhoenix media & event
 
Chap02 The Role Of Imc In The Marketing Process
Chap02 The Role Of Imc In The Marketing ProcessChap02 The Role Of Imc In The Marketing Process
Chap02 The Role Of Imc In The Marketing ProcessPhoenix media & event
 

Recomendados

IMC Planning Process
IMC Planning ProcessIMC Planning Process
IMC Planning Processgyaanmasti
 
Chapter05
Chapter05Chapter05
Chapter05Denish Vaniyawala
 
Chap17 Public Relations, Publicity, And Corporate Advertising
Chap17 Public Relations, Publicity, And Corporate AdvertisingChap17 Public Relations, Publicity, And Corporate Advertising
Chap17 Public Relations, Publicity, And Corporate AdvertisingPhoenix media & event
 
Chap07 Establishing Objectives And Budgeting For The Promotional Program
Chap07 Establishing Objectives And Budgeting For The Promotional ProgramChap07 Establishing Objectives And Budgeting For The Promotional Program
Chap07 Establishing Objectives And Budgeting For The Promotional ProgramPhoenix media & event
 
Chap06 Source, Message And Channel Factors
Chap06 Source, Message And Channel FactorsChap06 Source, Message And Channel Factors
Chap06 Source, Message And Channel FactorsPhoenix media & event
 
Challenges of integrated marketing communication
Challenges of integrated marketing communicationChallenges of integrated marketing communication
Challenges of integrated marketing communicationEasy Management Notes
 
Chap08 Creative Strategy Planning And Development
Chap08 Creative Strategy Planning And DevelopmentChap08 Creative Strategy Planning And Development
Chap08 Creative Strategy Planning And DevelopmentPhoenix media & event
 
Chap02 The Role Of Imc In The Marketing Process
Chap02 The Role Of Imc In The Marketing ProcessChap02 The Role Of Imc In The Marketing Process
Chap02 The Role Of Imc In The Marketing ProcessPhoenix media & event
 
Lecture 1-overview of imc
Lecture 1-overview of imcLecture 1-overview of imc
Lecture 1-overview of imcVMCC
 
Designing Marketing Programs to Build Brand Equity (1) (2).pptx
Designing Marketing Programs to Build Brand Equity (1) (2).pptxDesigning Marketing Programs to Build Brand Equity (1) (2).pptx
Designing Marketing Programs to Build Brand Equity (1) (2).pptxAristotleChico2
 
PR plan template free
PR plan template freePR plan template free
PR plan template freeDebbie Leven
 
Intergrated marketing communication
Intergrated marketing communicationIntergrated marketing communication
Intergrated marketing communicationMoses Omondi
 
Introduction to Integrated Marketing Communication
Introduction to Integrated Marketing CommunicationIntroduction to Integrated Marketing Communication
Introduction to Integrated Marketing CommunicationAcademic EDGE
 
Corporate Communication Strategy -Matix
Corporate Communication Strategy -MatixCorporate Communication Strategy -Matix
Corporate Communication Strategy -MatixSupriyo Guha
 
Integrated Marketing Communications
Integrated Marketing CommunicationsIntegrated Marketing Communications
Integrated Marketing CommunicationsDavidt123
 
Chapter 17 - Designing and Managing Integrated Marketing Communications
Chapter 17 - Designing and Managing Integrated Marketing CommunicationsChapter 17 - Designing and Managing Integrated Marketing Communications
Chapter 17 - Designing and Managing Integrated Marketing CommunicationsDr. Ankit Kesharwani
 
Advertising And Promotion
Advertising And PromotionAdvertising And Promotion
Advertising And PromotionVamsi Krishna
 
3. organizing for advertising and promotion the role of ad agencies and other...
3. organizing for advertising and promotion the role of ad agencies and other...3. organizing for advertising and promotion the role of ad agencies and other...
3. organizing for advertising and promotion the role of ad agencies and other...nzl88
 
Belch 10e ch16_ppt
Belch 10e ch16_pptBelch 10e ch16_ppt
Belch 10e ch16_pptkpatric
 
Chapter 15 - The Internet: Digital and Social Media by Belch & Belch
Chapter 15 - The Internet: Digital and Social Media by Belch & BelchChapter 15 - The Internet: Digital and Social Media by Belch & Belch
Chapter 15 - The Internet: Digital and Social Media by Belch & Belchkpatric
 
Integrated Marketing Communication Strategy
Integrated Marketing Communication StrategyIntegrated Marketing Communication Strategy
Integrated Marketing Communication StrategyHisham Salah, MBA, PMD
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communicationnikzura
 
An Introduction To Integrated Marketing Communications
An Introduction To Integrated Marketing CommunicationsAn Introduction To Integrated Marketing Communications
An Introduction To Integrated Marketing Communicationscharmi
 
Presentation on Marketing communication process
Presentation on Marketing communication processPresentation on Marketing communication process
Presentation on Marketing communication processAjay Veer
 
Chap04 Perspectives On Consumer Behavior
Chap04 Perspectives On Consumer BehaviorChap04 Perspectives On Consumer Behavior
Chap04 Perspectives On Consumer BehaviorPhoenix media & event
 
Creating brand equity
Creating brand equityCreating brand equity
Creating brand equitySaxbee Consultants
 
Public Relations Plan Playbook
Public Relations Plan PlaybookPublic Relations Plan Playbook
Public Relations Plan PlaybookDemand Metric
 
Budget and comm.
Budget and comm.Budget and comm.
Budget and comm.Sivaraj Kumar
 
Enhancing the marketing communication channels effectiveness of VinKE Times City
Enhancing the marketing communication channels effectiveness of VinKE Times CityEnhancing the marketing communication channels effectiveness of VinKE Times City
Enhancing the marketing communication channels effectiveness of VinKE Times CityHoàng Thị Thanh Thủy
 
Personal Selling
Personal SellingPersonal Selling
Personal Sellingshinta rahmani
 

Más contenido relacionado

La actualidad más candente

Lecture 1-overview of imc
Lecture 1-overview of imcLecture 1-overview of imc
Lecture 1-overview of imcVMCC
 
Designing Marketing Programs to Build Brand Equity (1) (2).pptx
Designing Marketing Programs to Build Brand Equity (1) (2).pptxDesigning Marketing Programs to Build Brand Equity (1) (2).pptx
Designing Marketing Programs to Build Brand Equity (1) (2).pptxAristotleChico2
 
PR plan template free
PR plan template freePR plan template free
PR plan template freeDebbie Leven
 
Intergrated marketing communication
Intergrated marketing communicationIntergrated marketing communication
Intergrated marketing communicationMoses Omondi
 
Introduction to Integrated Marketing Communication
Introduction to Integrated Marketing CommunicationIntroduction to Integrated Marketing Communication
Introduction to Integrated Marketing CommunicationAcademic EDGE
 
Corporate Communication Strategy -Matix
Corporate Communication Strategy -MatixCorporate Communication Strategy -Matix
Corporate Communication Strategy -MatixSupriyo Guha
 
Integrated Marketing Communications
Integrated Marketing CommunicationsIntegrated Marketing Communications
Integrated Marketing CommunicationsDavidt123
 
Chapter 17 - Designing and Managing Integrated Marketing Communications
Chapter 17 - Designing and Managing Integrated Marketing CommunicationsChapter 17 - Designing and Managing Integrated Marketing Communications
Chapter 17 - Designing and Managing Integrated Marketing CommunicationsDr. Ankit Kesharwani
 
Advertising And Promotion
Advertising And PromotionAdvertising And Promotion
Advertising And PromotionVamsi Krishna
 
3. organizing for advertising and promotion the role of ad agencies and other...
3. organizing for advertising and promotion the role of ad agencies and other...3. organizing for advertising and promotion the role of ad agencies and other...
3. organizing for advertising and promotion the role of ad agencies and other...nzl88
 
Belch 10e ch16_ppt
Belch 10e ch16_pptBelch 10e ch16_ppt
Belch 10e ch16_pptkpatric
 
Chapter 15 - The Internet: Digital and Social Media by Belch & Belch
Chapter 15 - The Internet: Digital and Social Media by Belch & BelchChapter 15 - The Internet: Digital and Social Media by Belch & Belch
Chapter 15 - The Internet: Digital and Social Media by Belch & Belchkpatric
 
Integrated Marketing Communication Strategy
Integrated Marketing Communication StrategyIntegrated Marketing Communication Strategy
Integrated Marketing Communication StrategyHisham Salah, MBA, PMD
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communicationnikzura
 
An Introduction To Integrated Marketing Communications
An Introduction To Integrated Marketing CommunicationsAn Introduction To Integrated Marketing Communications
An Introduction To Integrated Marketing Communicationscharmi
 
Presentation on Marketing communication process
Presentation on Marketing communication processPresentation on Marketing communication process
Presentation on Marketing communication processAjay Veer
 
Chap04 Perspectives On Consumer Behavior
Chap04 Perspectives On Consumer BehaviorChap04 Perspectives On Consumer Behavior
Chap04 Perspectives On Consumer BehaviorPhoenix media & event
 
Public Relations Plan Playbook
Public Relations Plan PlaybookPublic Relations Plan Playbook
Public Relations Plan PlaybookDemand Metric
 

La actualidad más candente (20)

Lecture 1-overview of imc
Lecture 1-overview of imcLecture 1-overview of imc
Lecture 1-overview of imc
 
Designing Marketing Programs to Build Brand Equity (1) (2).pptx
Designing Marketing Programs to Build Brand Equity (1) (2).pptxDesigning Marketing Programs to Build Brand Equity (1) (2).pptx
Designing Marketing Programs to Build Brand Equity (1) (2).pptx
 
PR plan template free
PR plan template freePR plan template free
PR plan template free
 
Intergrated marketing communication
Intergrated marketing communicationIntergrated marketing communication
Intergrated marketing communication
 
Introduction to Integrated Marketing Communication
Introduction to Integrated Marketing CommunicationIntroduction to Integrated Marketing Communication
Introduction to Integrated Marketing Communication
 
Corporate Communication Strategy -Matix
Corporate Communication Strategy -MatixCorporate Communication Strategy -Matix
Corporate Communication Strategy -Matix
 
Integrated Marketing Communications
Integrated Marketing CommunicationsIntegrated Marketing Communications
Integrated Marketing Communications
 
Chapter 17 - Designing and Managing Integrated Marketing Communications
Chapter 17 - Designing and Managing Integrated Marketing CommunicationsChapter 17 - Designing and Managing Integrated Marketing Communications
Chapter 17 - Designing and Managing Integrated Marketing Communications
 
Advertising And Promotion
Advertising And PromotionAdvertising And Promotion
Advertising And Promotion
 
3. organizing for advertising and promotion the role of ad agencies and other...
3. organizing for advertising and promotion the role of ad agencies and other...3. organizing for advertising and promotion the role of ad agencies and other...
3. organizing for advertising and promotion the role of ad agencies and other...
 
Belch 10e ch16_ppt
Belch 10e ch16_pptBelch 10e ch16_ppt
Belch 10e ch16_ppt
 
Chapter 15 - The Internet: Digital and Social Media by Belch & Belch
Chapter 15 - The Internet: Digital and Social Media by Belch & BelchChapter 15 - The Internet: Digital and Social Media by Belch & Belch
Chapter 15 - The Internet: Digital and Social Media by Belch & Belch
 
Integrated Marketing Communication Strategy
Integrated Marketing Communication StrategyIntegrated Marketing Communication Strategy
Integrated Marketing Communication Strategy
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communication
 
An Introduction To Integrated Marketing Communications
An Introduction To Integrated Marketing CommunicationsAn Introduction To Integrated Marketing Communications
An Introduction To Integrated Marketing Communications
 
Presentation on Marketing communication process
Presentation on Marketing communication processPresentation on Marketing communication process
Presentation on Marketing communication process
 
Chap04 Perspectives On Consumer Behavior
Chap04 Perspectives On Consumer BehaviorChap04 Perspectives On Consumer Behavior
Chap04 Perspectives On Consumer Behavior
 
Creating brand equity
Creating brand equityCreating brand equity
Creating brand equity
 
Public Relations Plan Playbook
Public Relations Plan PlaybookPublic Relations Plan Playbook
Public Relations Plan Playbook
 
Budget and comm.
Budget and comm.Budget and comm.
Budget and comm.
 

Destacado

Enhancing the marketing communication channels effectiveness of VinKE Times City
Enhancing the marketing communication channels effectiveness of VinKE Times CityEnhancing the marketing communication channels effectiveness of VinKE Times City
Enhancing the marketing communication channels effectiveness of VinKE Times CityHoàng Thị Thanh Thủy
 
Designing & managing integrated marketing communications
Designing & managing integrated marketing communicationsDesigning & managing integrated marketing communications
Designing & managing integrated marketing communicationsArdha
 
Personal selling process & Consumer Behaviour
Personal selling process & Consumer BehaviourPersonal selling process & Consumer Behaviour
Personal selling process & Consumer BehaviourCitibank N.A.
 
Chap 5,source message & channel factor in IMC
Chap 5,source message & channel factor in IMCChap 5,source message & channel factor in IMC
Chap 5,source message & channel factor in IMCRajesh Kumar
 
The 8 step personal selling process. process of selling
The 8 step personal selling process. process of sellingThe 8 step personal selling process. process of selling
The 8 step personal selling process. process of sellingAaron Dlamini
 
Integrated Marketing Communication 1
Integrated Marketing Communication 1Integrated Marketing Communication 1
Integrated Marketing Communication 1Arun Nair
 
Integrated Marketing Communication:Hero Honda
Integrated Marketing Communication:Hero Honda Integrated Marketing Communication:Hero Honda
Integrated Marketing Communication:Hero Honda arj264
 
Rural communication
Rural communicationRural communication
Rural communicationCHHHHETAN
 
Module 5 integrated marketing communication strategy
Module 5 integrated marketing communication strategyModule 5 integrated marketing communication strategy
Module 5 integrated marketing communication strategyJeVaughn Ferguson
 
Controllable and uncontrollable factors of international marketing
Controllable and uncontrollable factors of international marketingControllable and uncontrollable factors of international marketing
Controllable and uncontrollable factors of international marketingGurleen Kaur
 
A presentation on personal selling
A presentation on personal sellingA presentation on personal selling
A presentation on personal sellingPranav Kumar Ojha
 
Rural Marketing Strategies, Distribution Strategies
Rural Marketing Strategies, Distribution Strategies Rural Marketing Strategies, Distribution Strategies
Rural Marketing Strategies, Distribution Strategies Rajendran Ananda Krishnan
 
class 2009
class 2009class 2009
class 2009johnsk13
 

Destacado (20)

Enhancing the marketing communication channels effectiveness of VinKE Times City
Enhancing the marketing communication channels effectiveness of VinKE Times CityEnhancing the marketing communication channels effectiveness of VinKE Times City
Enhancing the marketing communication channels effectiveness of VinKE Times City
 
Personal Selling
Personal SellingPersonal Selling
Personal Selling
 
Penjualan Personal
Penjualan PersonalPenjualan Personal
Penjualan Personal
 
Designing & managing integrated marketing communications
Designing & managing integrated marketing communicationsDesigning & managing integrated marketing communications
Designing & managing integrated marketing communications
 
Personal selling process & Consumer Behaviour
Personal selling process & Consumer BehaviourPersonal selling process & Consumer Behaviour
Personal selling process & Consumer Behaviour
 
Ch 6 summary
Ch 6 summaryCh 6 summary
Ch 6 summary
 
Marketing communications
Marketing communicationsMarketing communications
Marketing communications
 
Chap 5,source message & channel factor in IMC
Chap 5,source message & channel factor in IMCChap 5,source message & channel factor in IMC
Chap 5,source message & channel factor in IMC
 
The 8 step personal selling process. process of selling
The 8 step personal selling process. process of sellingThe 8 step personal selling process. process of selling
The 8 step personal selling process. process of selling
 
Integrated Marketing Communication 1
Integrated Marketing Communication 1Integrated Marketing Communication 1
Integrated Marketing Communication 1
 
Integrated Marketing Communication:Hero Honda
Integrated Marketing Communication:Hero Honda Integrated Marketing Communication:Hero Honda
Integrated Marketing Communication:Hero Honda
 
MARKETING-CH10
MARKETING-CH10MARKETING-CH10
MARKETING-CH10
 
Integrated Marketing Communication
Integrated Marketing CommunicationIntegrated Marketing Communication
Integrated Marketing Communication
 
Rural communication
Rural communicationRural communication
Rural communication
 
Module 5 integrated marketing communication strategy
Module 5 integrated marketing communication strategyModule 5 integrated marketing communication strategy
Module 5 integrated marketing communication strategy
 
Controllable and uncontrollable factors of international marketing
Controllable and uncontrollable factors of international marketingControllable and uncontrollable factors of international marketing
Controllable and uncontrollable factors of international marketing
 
A presentation on personal selling
A presentation on personal sellingA presentation on personal selling
A presentation on personal selling
 
Rural Marketing Strategies, Distribution Strategies
Rural Marketing Strategies, Distribution Strategies Rural Marketing Strategies, Distribution Strategies
Rural Marketing Strategies, Distribution Strategies
 
Ride
RideRide
Ride
 
class 2009
class 2009class 2009
class 2009
 

Similar a Integrated Marketing Communication

Integrated marketing
Integrated marketingIntegrated marketing
Integrated marketingShivam S
 
Unit1 marketing mix promotion
Unit1 marketing mix promotionUnit1 marketing mix promotion
Unit1 marketing mix promotionSubhajit Sanyal
 
Communication strategies
Communication strategiesCommunication strategies
Communication strategiesprince.surya
 
Advertising and sales promotion
Advertising and sales promotion Advertising and sales promotion
Advertising and sales promotion Arunagiri N
 
Integrated MarComm By MemberiID
Integrated MarComm By MemberiIDIntegrated MarComm By MemberiID
Integrated MarComm By MemberiIDAhmad Hariono
 
Bus169 Kotler Chapter 12
Bus169 Kotler Chapter 12Bus169 Kotler Chapter 12
Bus169 Kotler Chapter 12Alwyn Lau
 
Integrated MArketing Communication
Integrated MArketing CommunicationIntegrated MArketing Communication
Integrated MArketing CommunicationPriya Singh
 
INTEGRATING MARKETING COMMUNICATION
INTEGRATING MARKETING COMMUNICATIONINTEGRATING MARKETING COMMUNICATION
INTEGRATING MARKETING COMMUNICATIONYIGIT ACIKAY
 
Integrated marketing communications
Integrated marketing communicationsIntegrated marketing communications
Integrated marketing communicationsMervyn Maico Aldana
 
Integrated marketing communications strategy
Integrated marketing communications strategyIntegrated marketing communications strategy
Integrated marketing communications strategyeyad-gh
 
Imc pr+ad
Imc pr+adImc pr+ad
Imc pr+adRbk Asr
 
Promotions
Promotions Promotions
Promotions Henry K
 
Integrated marketing communication by manish badhiye
Integrated marketing communication by manish badhiyeIntegrated marketing communication by manish badhiye
Integrated marketing communication by manish badhiyeManish Badhiye
 
Advertising
AdvertisingAdvertising
Advertisingmssd
 

Similar a Integrated Marketing Communication (20)

9fms pp18
9fms pp189fms pp18
9fms pp18
 
Integrated marketing
Integrated marketingIntegrated marketing
Integrated marketing
 
Unit1 marketing mix promotion
Unit1 marketing mix promotionUnit1 marketing mix promotion
Unit1 marketing mix promotion
 
Communication strategies
Communication strategiesCommunication strategies
Communication strategies
 
Advertising and sales promotion
Advertising and sales promotion Advertising and sales promotion
Advertising and sales promotion
 
Integrated MarComm By MemberiID
Integrated MarComm By MemberiIDIntegrated MarComm By MemberiID
Integrated MarComm By MemberiID
 
Bus169 Kotler Chapter 12
Bus169 Kotler Chapter 12Bus169 Kotler Chapter 12
Bus169 Kotler Chapter 12
 
Imc
ImcImc
Imc
 
Integrated MArketing Communication
Integrated MArketing CommunicationIntegrated MArketing Communication
Integrated MArketing Communication
 
INTEGRATING MARKETING COMMUNICATION
INTEGRATING MARKETING COMMUNICATIONINTEGRATING MARKETING COMMUNICATION
INTEGRATING MARKETING COMMUNICATION
 
Integrated marketing communications
Integrated marketing communicationsIntegrated marketing communications
Integrated marketing communications
 
Murtaza Alizai-Lecture 1.pptx
Murtaza Alizai-Lecture 1.pptxMurtaza Alizai-Lecture 1.pptx
Murtaza Alizai-Lecture 1.pptx
 
Integrated marketing communications strategy
Integrated marketing communications strategyIntegrated marketing communications strategy
Integrated marketing communications strategy
 
Imc pr+ad
Imc pr+adImc pr+ad
Imc pr+ad
 
Promotion Mix
Promotion MixPromotion Mix
Promotion Mix
 
Promotions
Promotions Promotions
Promotions
 
marcom_1.ppt
marcom_1.pptmarcom_1.ppt
marcom_1.ppt
 
marcom_1.ppt
marcom_1.pptmarcom_1.ppt
marcom_1.ppt
 
Integrated marketing communication by manish badhiye
Integrated marketing communication by manish badhiyeIntegrated marketing communication by manish badhiye
Integrated marketing communication by manish badhiye
 
Advertising
AdvertisingAdvertising
Advertising
 

Último

Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdftbatkhuu1
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...Suhani Kapoor
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
A305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdfA305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdftbatkhuu1
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 DelhiCall Girls in Delhi
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key InsightsUnderstanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insightsseri bangash
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 

Último (20)

Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdf
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
VIP Call Girls Gandi Maisamma ( Hyderabad ) Phone 8250192130 | ₹5k To 25k Wit...
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
A305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdfA305_A2_file_Batkhuu progress report.pdf
A305_A2_file_Batkhuu progress report.pdf
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key InsightsUnderstanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insights
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 

Integrated Marketing Communication

  • 1. MARKETING COMMUNICATION BY ABHA TOSHNIWAL
  • 2.
  • 3.
  • 4.
  • 5. The Process NOISE Competing ads, other distractions MESSAGE CHANNEL Select the media or other vehicle to carry the message ENCODING THE MESSAGE Create an ad, display, or sales presentation MESSAGE AS INTENDED A promotional idea in marketer’s mind FEEDBACK Impact measured using research, sales, or another measure RESPONSE Ranges from simple awareness to purchase DECODING THE MESSAGE Receiver compares message to frame of reference MESSAGE AS RECEIVED Knowledge, beliefs, or feelings of receiver changed
  • 6.
  • 7.
  • 8.
  • 9. Determining Objectives Awareness Knowledge Liking Preference Conviction Purchase Hierarchy- of-effects model
  • 10.
  • 11.
  • 12. Select the communication channel Channels Personal Non-personal Advocate Expert Social Media Atmosphere Events Print Broadcast Network Electronic Display
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Measure the Communications Results Target audience are asked whether they recognize or recall the message.
  • 19.
  • 20.
  • 21.
  • 22. An Illustration Producer Wholesaler Retailer Consumer PUSH STRATEGY Producer Wholesaler Retailer Consumer Product flow Communication effort PULL STRATEGY
  • 23.