Alex Osterwalder has given the world the most innovative yet simple model to Design a Business Model. This presentation is based on his classic book Business Model Generation.

1. Business Model Canvas
How to innovate a new business model
Based on Business Model Generation by Alex Osterwalder
अिभजीत मजुमदार

2. Business Reality
• Today countless
innovative business
models are emerging.
Entirely new industries
are forming as old ones
crumble.
• Upstarts are challenging
the old guard, some of
whom are struggling
feverishly to reinvent
themselves.

3. A business model describes
the rationale of how an
organisation
creates, delivers, and captures
VALUE.

4. Business Model Canvas
• The Business Model Canvas concept allows
you to describe and think through the
business model of any organisation
• This concept has been applied and tested
around the world and is already used in
organisations like IBM, Ericsson, Delloite and
many others

5. Business Model Canvas

6. The 9 Building Blocks
• Customer Segments
• Value Propositions
• Channels
• Customer Relationships
• Revenue Streams
• Key Resources
• Key Activities
• Key Partnerships
• Cost Structure

7. The 9 Building Blocks
Key Customer
Activities Relationships
Key Value Customer
Partners Proposition Segments
Key
Channels
Resources
Cost Revenue
Structures Streams

8. The 9 Building Blocks
Key Customer
Activities Relationships
Key Value Customer
Partners Proposition Segments
Key
Channels
Resources
Cost Revenue
Structures Streams

9. Customer Segments
• The different groups of people or organizations an enterprise aims to
reach or serve
• For whom are we creating
value?
• Who are our most important
customers?
• There are different types of
Customer Segments like Mass
market, Niche Market,
Segmented, Diversified, Multi-
Sided platforms
• Business models must be
designed around a strong
understanding of specific
customer needs

10. Value Propositions
The bundle of products and services that
create value for a specific Customer Segment
• What value do we deliver to
the customer?
• Which one of our customer
problems are we helping to
solve?
• Which customer needs are
we satisfying?
• What bundle of products and
services are we offering to
each Customer Segment?

11. Channels
How a company communicates with and reaches its
Customer Segments to deliver a Value Proposition
• Through which channels do our
customer segments want to be
reached?
• How are we reaching them now?
• How are our channels integrated?
• Which ones work the best?
• Which ones are the most cost
efficient?
• How are we integrating them with
customer routines?

12. Customer Relationships
The types of relationships a company establishes with specific
Customer Segments
• What type of relationship does
each of our Customer
Segments expect us to
establish and maintain with
them?
• Which ones have we
established?
• How costly are they?
• How are they integrated with
the rest of our business model?

13. Revenue Streams
The cash the company generates from each
Customer Segment
• For what value are our
customers really willing to pay?
• For what do they currently pay?
• How are they currently paying?
• How would they prefer to pay?
• How much does each Revenue
Stream contribute to overall
revenues?

14. Key Resources
The most important assets required to make a
business model work
• What Key Resources do our
Value Proposition require?
• Our Distribution Channels?
• Customer Relationships?
• Revenue Streams?

15. Key Activities
The most important things a company must do to make its
business model work
• What Key Activities do our
Value Propositions require?
• Our Distribution Channels?
• Customer Relationships?
• Revenue Streams?

16. Key Partnerships
The network of suppliers and partners that make the
business model work
• Who are our Key Partners?
• Who are our Key Suppliers?
• Which Key Resources are we
acquiring from partners?
• Which Key activities do
partners perform?

17. Cost Structure
All Costs incurred to operate a business model
• What are the most costs
inherent in our business
model?
• Which Key Resources are
the most expensive?
• Which Key Activities are
most expensive?

18. The Business Model Canvas
Key Customer
Activities Relationships
Key Value Customer
Partners Proposition Segments
Key
Channels
Resources
Cost Revenue
Structures Streams

19. What Should Be My Business Model?