An introductory session to agricultural entrepreneurship will feature successful agripreneurs/industry leaders talking about how they achieved their dreams. Lessons on entrepreneurship, skills and qualities that an entrepreneur should have and the support system required for entrepreneurship will be the take home lessons from this session.

1. February 6-8, 2012, New Delhi
Sudhir Kochhar
NC-4, NAIP
© Sudhir Kochhar 2012

2. Primary products Industrial Derivatives Agricultural inputs
• Oils, Cake & Meal • Seeds & other Planting
• Grains
Material
• Sugar,Tea,Coffee,Tobacco
• Fruits & Vegetables • Farm Power & Machinery
• Fibre: Cotton, Jute, Coir
• Mushrooms • Food products/Value added • Tools & Implements
Food products • Agril chemicals
• Condiments & Spices • Breakfast/ processed/ • Fertilizers, growth
canned foods promoters, pesti-/
• Flowers & Ornamentals • Baby foods weedi-cides
• Fodder • Aromatic oils/ Flavours • Bio agents
• Cold storage • Feed Mix • Hi-Tech nursery
• Processing & • Nutraceuticals
• Sprinkler/ Drip irrigation
Value addition • Plant based medicines equipment
© Sudhir Kochhar 2012

3. B.t. cry toxins Inverse source-
damage insect gut Discovery sink relationship
cell membrane &
that eventually input-responsive
kills it dwarfing genes
Invention
Insect resistant High grain
Bt transgenic yielding semi-
crops dwarf wheats
Innovation
Very successful Highly
proprietary
Product successful
commercial product © Sudhir Kochhar 2012
generic product

4. Technology Push  Market Pull
Market
Innovation User
satisfaction
Product oriented
specification
Technology standards Market
Product
& quality Technology
Problem-solving oriented
target oriented
© Sudhir Kochhar 2012

5. Top Innovations of 2011 [The Scientist, Jan 2012]
• easy-to-use, pocket-size
holographic microscope
• ideal for diagnosing disease
in isolated areas
• weighs <50g
• uses inexpensive,
off-the-shelf parts
• can be attached
to camera of a
mobile cell phone
LUCAS Pocket Microscope

6. Top Innovations of 2011 [The Scientist, Jan 2012]
• 3600 optical imager
• uses a rotating
ring of 48
detectors to
generate a full
3-D scan of
fluorescent
markers
• capable of
enabling a whole
range of in vivo
experiments in
live animals BioFLECT BIO SCANNER

7. Top Innovations of 2011 [The Scientist, Jan 2012]
PCR in a Pouch DNA Deluge
ThunderStorm System
FilmArray system
for DNA sequencing
One-Step Sample Prep
LAESI
To prepare material for
analysis by mass
Single-Cell Mass Cytometry Illuminating Microscopy spectrometry
CyTOF N-SIM Super Resolution Microscope

8. © Sudhir Kochhar 2012

9. Bartering may have been the first step motivating
farmers to move towards formal Agribusiness
 Popularization of VL  Mithun – a symbol of
Gehun 421 in Kumaon family wealth & pride
Hills in Adi tribe
Grain to Household goods Grain to Salt
© Sudhir Kochhar 2012

10. © Sudhir Kochhar 2012

11. • A way out from subsistence to commercial agriculture
• a model of “industrial agriculture”
• premium value for GI protected goods Global
• percolation of benefit to all involved Market
in production to processing, transportation,
wholesalers, and retailers chain
Embraces:-
• local resources and practices
Local • Production and Supply Chain: Structures/
Products Embeddedness, Actors, Rules
• Market/ Trade/ Publicity & Advertisement
• Local quality assurance norms/ laws
© Sudhir Kochhar 2012

13. Kaushalya Foundation - helps in organizing and professionalizing the
vegetable growers and sellers
• A small but critical value-addition
• Call 9334412648 for home delivery of fresh vegetables in
Patna city
• Delivered by Sales Executives (earlier vegetable vendors)
• On pre-specified rates

14. Need a level playing field for successful agro-enterprise

15. Networking for s successful engagement for agribusiness
• Market Network: capacity & skill to engage the retail chain
• Super stores vs individual retailers
• capacity to handle large volumes
• economizing on cost-to-customer
• ability to provide safety-net to producers under highly
fluctuating production seasons – potato, tomato, onion
• in Jan 2012, two contrasting news
• A farmer leaves 1500 ha potato farm unharvested
• Potato @ Rs 3.50p.in a super store
• Producers Network: cooperative or contract farming
• Ability to mechanize operations and process more effectively
• Network for R&D and business incubation: models
• Knowledge sharing
• PPPs © Sudhir Kochhar 2012

16. vast grassland:
can be transformed
by agriculture
<skochhar2000@hotmail.com>
© Sudhir Kochhar 2012