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Aury M. Curbelo Ph.D University of Puerto Rico Mayaguez Campus Photo editing Code of Ethics Picture source: http://www.scottkelby.com/blog/2007/archives/693
“ Powerful image manipulation programs like Photoshop have pretty much leveled the playing field for amateur photographers and have given each of us the equivalent of a digital darkroom to go to town on our photos.” Joel Bursel http://www.futureofrealestatemarketing.com/the-ethics-of-photoshopping-real-estate/
“ The need for ethics  to govern the world of photographs  has become essential  for all those who come into contact with photography: photographers, agents, photo editors, magazines, museums, publishers and gallery management.  The absence of these ethics gives rise to distortions in the information  and education of young people, prevents art and beauty from being enjoyed and turns us into victims of the worst types of manipulation.”  Grazia Neri http://digitaljournalist.org/issue0101/neri.htm
“ As a result of the boom in digital photography and the availability of applications like Photoshop one of the most common philosophical and ethical discussions with in the photographic community is about the appropriate use and extent of photo manipulation .” Jim Goldstein http://www.jmg-galleries.com/blog/2007/04/17/ethics-of-photography-career-suicide-by-photoshop/
“ Software such as Adobe Photoshop allows you to easily zap zits, whiten teeth, wipe out wrinkles, remove fat, ditch scars, and well, just about anything. The ability to misrepresent yourself and others in photos is a real possibility. This has arguably led to  some social problems in today’s society.”  Tim Solley  http://www.sublime-light.com/index.php/2007/07/31/ethics-and-best-practices-in-photo-retouching/
“ While the  technology may not have any ethics , the  user’s ethics are now tested  by the endless possibilities of what technology can do.” Natalia Fletcher http://www.nataliafletcher.com/photo/ethics.htm
My  intentions … ,[object Object],[object Object],[object Object]
My  intentions … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ As teachers we need to help our students be aware of the issues of imaging. Photo manipulation is not just about using the technology--it is about understanding our society.” Bonnie Meltzer http://www.fno.org/may97/digital.html
“ We have to prepare our students as users of the technology because they will become adults who will be working in the newsrooms, laboratories, and graphic studios.” Bonnie Meltzer http://www.fno.org/may97/digital.html
Student Awareness “ One way of helping students to understand the issues surrounding photo manipulation is to have them  ask questions .  Make them  aware of all the issues  involves when they create images for the school newspapers, art class, term papers and other school work.”  Bonnie Meltzer http://www.fno.org/may97/digital.html
1.Should a person ever be added or subtracted from a photo? 2.What makes the difference between a positive use of photo manipulation and an abuse of it?
how far do you go?
http://www.popcultureshock.com/hermione-grows-breasts-for-imax-harry-potter-poster/41743/ Hollywood (and media in general) has a long history of “augmentation via Photoshop” in advertising, currently exemplified in the IMAX version of the Harry Potter and the Order of the Phoenix poster where 17-year old Emma Watson figure has been made more curvaceous . [ Posterwire ]
http://tinyurl.com/36mz2o
NPPA Calls Newsweek's Martha Stewart  Cover "A Major Ethical Breach"  “ DURHAM, NC (March 9, 2005) – The National Press Photographers Association, the society of professional photojournalism, today said that  Newsweek magazine’s use of an altered photograph of Martha Stewart on its cover  last week was “a major ethical breach.” Stewart’s head was superimposed upon the body of a model who was photographed separately in a Los Angeles studio, and the composite image was published on Newsweek’s cover.” http://www.nppa.org/news_and_events/news/2005/03/newsweek.html
Time and Newsweek both ran covers, but Time's version was altered by artist Matt Mahurin to look darker and...more sinister.  Mahurin was accused of racism and poor journalistic ethics. Issue:  The controversy surrounding Time magazine's use of the OJ Simpson mug shot.  http://www.nppa.org/news_and_events/news/2005/03/newsweek.html June 27, 1994
The Ethics of Photoshopping Real Estate ,[object Object],[object Object],[object Object],The question is -- did the agent break any laws or rules?
[object Object],“… .is there a line to be drawn between changing the color of the sky and altering unsightly elements such as power lines, baseboard heaters, or surrounding buildings?”  SocketSite  http://www.socketsite.com/archives/2006/10/where_do_you_draw_the_line.html
[object Object],[object Object],http://www.socketsite.com/archives/2006/09/sometimes_its_all_about_the_presentation_2825_pine.html Notice anything odd in that image ?
How far is too far when it comes to real estate photography?
“ Photo retouching software is a powerful tool for reality distortion.” http://www.backinskinnyjeans.com/2007/05/photochopping_a.html stephanie.quilao on May 17, 200
Dove Video
How far should you photoshop? Remember:  “ There is a  difference to what you  can do and what you  should do.” Kyle Cannon is editor in chief of the broadview, the newspaper of Convent of the Sacred Heart High School in San Francisco.
Photodropping away 100 pounds from this model http://view.break.com/291564
Cases…
[object Object],[object Object],[object Object],http://www.wired.com/gadgets/digitalcameras/multimedia/2007/03/wiredphotos54?slide=4&slideView=4
Double Vision in Iraq In 2003, the  Los Angeles Times  fired photographer Brian Walski after editors at the  Hartford (Conn.)  Courant  noticed that some people appeared twice in one of his photos from Iraq.  Walski had combined elements of two photographs into one, apparently in order to provide more drama.  The manipulated photo blends the left side of one photo and the right side of the other. Note the man in white kneeling at the far left of the manipulated photo. Part of his body appears again directly to the right of the soldier's legs. Source: Sree.net http://www.wired.com/gadgets/digitalcameras/multimedia/2007/03/wiredphotos54?slide=5&slideView=3
[object Object],[object Object],[object Object],[object Object],[object Object],http://www.wired.com/gadgets/digitalcameras/multimedia/2007/03/wiredphotos54?slide=6&slideView=5
Redbook retouch Faith for this cover. http://jezebel.com/gossip/top/heres-our-winner-redbook-shatters-our-faith-in-well-not-publishing-but-maybe-god-278919.php “ Diet Blog:Have Redbook gone a bit too far with this one? Jezebel have a wizzy animated picture so you can see all the details. So what's with the arms? Seriously? Is this what Redbook readers must aspire to? Bone replacement anyone?”
Kate Winslet's sculpted boob? “ Kate herself has moaned about being the victim of airbrushing..” She appeared on the cover of GQ magazine with the figure of a supermodel. The actress said that she is not a fan of Photoshop, and prefer to remain as natural and real as she is in the flesh.
http://www.briandilg.com/imaging/index.htm#imaging
“ Detecting forged images is only half the problem though. Ultimately, the responsibility lies with the individual.” Joel Burslem on Friday, March 9, 2007 http://www.futureofrealestatemarketing.com/the-ethics-of-photoshopping-real-estate/
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.fno.org/may97/digital.html
Guidelines… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://wiki.wsu.edu/wsuwiki/Photo_manipulation_ethics
Resources http://wiki.wsu.edu/wsuwiki/Photo_manipulation_ethics
Just because you CAN digitally retouch a photo, it doesn't mean you should.
“ You do not lie with words, nor should you lie with photographs.”  John Long (199)  Ethics Co-Chair and Past President NPPA-September 1999
Questions…. ,[object Object],[object Object]

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Phot Editing Code of Ethics

  • 1. Aury M. Curbelo Ph.D University of Puerto Rico Mayaguez Campus Photo editing Code of Ethics Picture source: http://www.scottkelby.com/blog/2007/archives/693
  • 2. “ Powerful image manipulation programs like Photoshop have pretty much leveled the playing field for amateur photographers and have given each of us the equivalent of a digital darkroom to go to town on our photos.” Joel Bursel http://www.futureofrealestatemarketing.com/the-ethics-of-photoshopping-real-estate/
  • 3. “ The need for ethics to govern the world of photographs has become essential for all those who come into contact with photography: photographers, agents, photo editors, magazines, museums, publishers and gallery management. The absence of these ethics gives rise to distortions in the information and education of young people, prevents art and beauty from being enjoyed and turns us into victims of the worst types of manipulation.” Grazia Neri http://digitaljournalist.org/issue0101/neri.htm
  • 4. “ As a result of the boom in digital photography and the availability of applications like Photoshop one of the most common philosophical and ethical discussions with in the photographic community is about the appropriate use and extent of photo manipulation .” Jim Goldstein http://www.jmg-galleries.com/blog/2007/04/17/ethics-of-photography-career-suicide-by-photoshop/
  • 5. “ Software such as Adobe Photoshop allows you to easily zap zits, whiten teeth, wipe out wrinkles, remove fat, ditch scars, and well, just about anything. The ability to misrepresent yourself and others in photos is a real possibility. This has arguably led to some social problems in today’s society.” Tim Solley http://www.sublime-light.com/index.php/2007/07/31/ethics-and-best-practices-in-photo-retouching/
  • 6. “ While the technology may not have any ethics , the user’s ethics are now tested by the endless possibilities of what technology can do.” Natalia Fletcher http://www.nataliafletcher.com/photo/ethics.htm
  • 7.
  • 8.
  • 9. “ As teachers we need to help our students be aware of the issues of imaging. Photo manipulation is not just about using the technology--it is about understanding our society.” Bonnie Meltzer http://www.fno.org/may97/digital.html
  • 10. “ We have to prepare our students as users of the technology because they will become adults who will be working in the newsrooms, laboratories, and graphic studios.” Bonnie Meltzer http://www.fno.org/may97/digital.html
  • 11. Student Awareness “ One way of helping students to understand the issues surrounding photo manipulation is to have them ask questions . Make them aware of all the issues involves when they create images for the school newspapers, art class, term papers and other school work.” Bonnie Meltzer http://www.fno.org/may97/digital.html
  • 12. 1.Should a person ever be added or subtracted from a photo? 2.What makes the difference between a positive use of photo manipulation and an abuse of it?
  • 13. how far do you go?
  • 14. http://www.popcultureshock.com/hermione-grows-breasts-for-imax-harry-potter-poster/41743/ Hollywood (and media in general) has a long history of “augmentation via Photoshop” in advertising, currently exemplified in the IMAX version of the Harry Potter and the Order of the Phoenix poster where 17-year old Emma Watson figure has been made more curvaceous . [ Posterwire ]
  • 16. NPPA Calls Newsweek's Martha Stewart Cover "A Major Ethical Breach" “ DURHAM, NC (March 9, 2005) – The National Press Photographers Association, the society of professional photojournalism, today said that Newsweek magazine’s use of an altered photograph of Martha Stewart on its cover last week was “a major ethical breach.” Stewart’s head was superimposed upon the body of a model who was photographed separately in a Los Angeles studio, and the composite image was published on Newsweek’s cover.” http://www.nppa.org/news_and_events/news/2005/03/newsweek.html
  • 17. Time and Newsweek both ran covers, but Time's version was altered by artist Matt Mahurin to look darker and...more sinister. Mahurin was accused of racism and poor journalistic ethics. Issue: The controversy surrounding Time magazine's use of the OJ Simpson mug shot. http://www.nppa.org/news_and_events/news/2005/03/newsweek.html June 27, 1994
  • 18.
  • 19.
  • 20.
  • 21. How far is too far when it comes to real estate photography?
  • 22. “ Photo retouching software is a powerful tool for reality distortion.” http://www.backinskinnyjeans.com/2007/05/photochopping_a.html stephanie.quilao on May 17, 200
  • 24. How far should you photoshop? Remember: “ There is a difference to what you can do and what you should do.” Kyle Cannon is editor in chief of the broadview, the newspaper of Convent of the Sacred Heart High School in San Francisco.
  • 25. Photodropping away 100 pounds from this model http://view.break.com/291564
  • 27.
  • 28. Double Vision in Iraq In 2003, the Los Angeles Times fired photographer Brian Walski after editors at the Hartford (Conn.) Courant noticed that some people appeared twice in one of his photos from Iraq. Walski had combined elements of two photographs into one, apparently in order to provide more drama. The manipulated photo blends the left side of one photo and the right side of the other. Note the man in white kneeling at the far left of the manipulated photo. Part of his body appears again directly to the right of the soldier's legs. Source: Sree.net http://www.wired.com/gadgets/digitalcameras/multimedia/2007/03/wiredphotos54?slide=5&slideView=3
  • 29.
  • 30. Redbook retouch Faith for this cover. http://jezebel.com/gossip/top/heres-our-winner-redbook-shatters-our-faith-in-well-not-publishing-but-maybe-god-278919.php “ Diet Blog:Have Redbook gone a bit too far with this one? Jezebel have a wizzy animated picture so you can see all the details. So what's with the arms? Seriously? Is this what Redbook readers must aspire to? Bone replacement anyone?”
  • 31. Kate Winslet's sculpted boob? “ Kate herself has moaned about being the victim of airbrushing..” She appeared on the cover of GQ magazine with the figure of a supermodel. The actress said that she is not a fan of Photoshop, and prefer to remain as natural and real as she is in the flesh.
  • 33. “ Detecting forged images is only half the problem though. Ultimately, the responsibility lies with the individual.” Joel Burslem on Friday, March 9, 2007 http://www.futureofrealestatemarketing.com/the-ethics-of-photoshopping-real-estate/
  • 34.
  • 35.
  • 37. Just because you CAN digitally retouch a photo, it doesn't mean you should.
  • 38. “ You do not lie with words, nor should you lie with photographs.” John Long (199) Ethics Co-Chair and Past President NPPA-September 1999
  • 39.

Editor's Notes

  1. Aury M. Curbelo-PhD-acurbelo@uprm.edu