Local Marketing is projected to be a multi-billion dollar niche. This session will show how innovative affiliates can take advantage of opportunities in this niche in ways that no other channel can. Experience level: Intermediate, Advanced Target audience: Affiliates/Publishers Niche/vertical: Local Angel Djambazov, OPM, Custom Tailored Marketing (Twitter @djambazov)

1. Why Affiliates Should Dominate Local Marketing Angel Djambazov, OPM, Custom Tailored Marketing

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4. Why Local?

6. Local is a Social Movement

13. Ways Affiliates Can Tap Into Hyper-Local Markets: Know Your Community

20. Ways Affiliates Can Tap Into Hyper-Local Markets: Coupons According to the New York Times , 3 Billion coupons were redeemed in the U.S. in 2010. But only 10% of those were redeemed online.

21. Ways Affiliates Can Tap Into Hyper-Local Markets: Coupons What this means is that shoppers are still looking to traditional media for savings.

27. Ways Affiliates Can Tap Into Hyper-Local Markets: Mobile Coupons Source: Compete 2/1 n=1245; Harris Interactive 2009 n=1,912; Placecast 51 % of consumers use their mobile phones for in-store activities, such as obtaining product information, comparison shopping and finding relevant coupons. Mobile Offer Type Product Type

44. Affiliates Who are Out Front in Local

46. And Finally… Affiliates have a lot of opportunity in Local. All it takes is community involvement, a little creativity and the desire to dream big…

47. That’s All Folks Any Questions? Contact: Angel Djambazov Email: angel@customtailoredmarketing.com Twitter: djambazov

48. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.