PKPR's 2012 Wellness Week wrap up presentation

1. BY:
PR Presentation

2. PR CAMPAIGN RESULTS
Broadcast Coverage
National and local TV segments: 96 segments
Total Neilsen Audience: 3.4 million viewers
Publicity Value of TV coverage: $1.4 million
Print & Online Coverage
Number of Articles: 275+
Total Impressions: 311 million
Based on total possible reach of publications
Social Media
Dozens of major media outlets including Huffington Post, MSNBC, and Health
Magazine shared Wellness Week coverage via social media, reaching more than
3.5 million fans

3. SPOKESPERSON: MARIEL HEMINGWAY
Breaking through to national TV:
VH1 Big Morning Buzz
Access Hollywood
The Dr. Steve Show
In-depth celebrity interviews:
CBS News
Shape.com
Local media:
Chicago
Los Angeles

4. WELLNESS WEEK PLEDGE &WELLNESS BENEFITS
Positioned Wellness Week as a public
health initiative versus a deal-based
promotion.
Dozens of outlets highlighted the
benefits of massage and/or the Pledge.

5. LOCAL MEDIA COVERAGE
Local Media Coverage Ran In 33+
Markets Including:

6. TRAVEL COVERAGE
Higher caliber of getaway spas,
deals, and free events led to
richer travel coverage:
Forbes
USA Today
Travel & Leisure
MSNBC
National Geographic Traveler

7. MOVING FORWARD
Questions & Comments
Media Coverage Highlights Packet
Television Coverage Highlights DVD
In-Depth Post Mortem