Sales Forecasting & Demand Analysis Of Ct Vs In India

SALES FORECASTING FOR CTV’s IN INDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Research Methodology ,[object Object],[object Object],[object Object],[object Object],07/10/10 Sales Forecast & Demand Analysis of CTV's

contd… ,[object Object],[object Object],07/10/10 Sales Forecast & Demand Analysis of CTV's

INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],07/10/10 Sales Forecast & Demand Analysis of CTV's

Consumer Durable Industry ,[object Object],[object Object],[object Object],07/10/10 Sales Forecast & Demand Analysis of CTV's

Key Drivers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],07/10/10 Sales Forecast & Demand Analysis of CTV's

Industry Classification ,[object Object],[object Object],[object Object],07/10/10 Sales Forecast & Demand Analysis of CTV's

Industry size, growth and trends ,[object Object],[object Object],[object Object],[object Object],07/10/10 Sales Forecast & Demand Analysis of CTV's

Volume Share-Major consumer durables Source: http://www.ficci.org/consumer_dur_ind.htm 07/10/10 Sales Forecast & Demand Analysis of CTV's

Source: http://www.ficci.org/consumer_dur_ind.htm 07/10/10 Sales Forecast & Demand Analysis of CTV's

Television Sets : Growth in Sales Source: http://www.ficci.org/consumer_dur_ind.htm 07/10/10 Sales Forecast & Demand Analysis of CTV's

SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],07/10/10 Sales Forecast & Demand Analysis of CTV's

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],07/10/10 Sales Forecast & Demand Analysis of CTV's

Market Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],07/10/10 Sales Forecast & Demand Analysis of CTV's

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],07/10/10 Sales Forecast & Demand Analysis of CTV's

Dominant Players ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],07/10/10 Sales Forecast & Demand Analysis of CTV's

Sales Data of Samsung (in crores) 07/10/10 Sales Forecast & Demand Analysis of CTV's YEAR PERIOD SALES 1995 1 83.7 1996 2 92.7 1997 3 96.1 1998 4 72.0 1999 5 93.5 2000 6 119.5 2001 7 98.7 2002 8 116.8 2003 9 101.7 2004 10 121.7 2005 11 140.9 2006 12 158.9 2007 13 174.2

Sales Forecasting ,[object Object],[object Object],[object Object],[object Object],07/10/10 Sales Forecast & Demand Analysis of CTV's

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],07/10/10 Sales Forecast & Demand Analysis of CTV's

Following Ratio-to-Trend Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],07/10/10 Sales Forecast & Demand Analysis of CTV's

Adjusted Forecast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],07/10/10 Sales Forecast & Demand Analysis of CTV's

Trend Projection- % Growth Rate ,[object Object],[object Object],[object Object],07/10/10 Sales Forecast & Demand Analysis of CTV's

Exponential Smoothing 07/10/10 Sales Forecast & Demand Analysis of CTV's YEAR PERIOD SALES FORECAST 1995 1 83.7 83.7 1996 2 92.7 83.7 1997 3 96.1 88.74 1998 4 72.0 92.86 1999 5 93.5 89.17 2000 6 119.5 88.07 2001 7 98.7 105.67 2002 8 116.8 101.77 2003 9 101.7 110.19 2004 10 121.7 105.43 2005 11 140.9 114.54 2006 12 158.9 139.24 2007 13 174.2 157.32

[object Object],[object Object],[object Object],07/10/10 Sales Forecast & Demand Analysis of CTV's

Survey Results 07/10/10 Sales Forecast & Demand Analysis of CTV's

07/10/10 Sales Forecast & Demand Analysis of CTV's

Survey Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],07/10/10 Sales Forecast & Demand Analysis of CTV's

References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],07/10/10 Sales Forecast & Demand Analysis of CTV's

THANK YOU 07/10/10 Sales Forecast & Demand Analysis of CTV's

Sales Forecasting & Demand Analysis Of Ct Vs In India

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