The document analyzes sales forecasting for CTVs (cable television sets) in India. It describes the research methodology used, which included questionnaires with 50 respondents in Delhi and NCR. It then discusses key drivers of CTV demand like rising incomes and technological advances. Different sales forecasting models are applied to Samsung CTV sales data from 1995 to 2007, including trend projection, ratio-to-trend, and exponential smoothing. The forecasts predict sales for 2008 and 2009. Finally, survey results on factors affecting CTV purchases are presented and analyzed.

9. Volume Share-Major consumer durables Source: http://www.ficci.org/consumer_dur_ind.htm 07/10/10 Sales Forecast & Demand Analysis of CTV's

10. Source: http://www.ficci.org/consumer_dur_ind.htm 07/10/10 Sales Forecast & Demand Analysis of CTV's

11. Television Sets : Growth in Sales Source: http://www.ficci.org/consumer_dur_ind.htm 07/10/10 Sales Forecast & Demand Analysis of CTV's

17. Sales Data of Samsung (in crores) 07/10/10 Sales Forecast & Demand Analysis of CTV's YEAR PERIOD SALES 1995 1 83.7 1996 2 92.7 1997 3 96.1 1998 4 72.0 1999 5 93.5 2000 6 119.5 2001 7 98.7 2002 8 116.8 2003 9 101.7 2004 10 121.7 2005 11 140.9 2006 12 158.9 2007 13 174.2

26. Exponential Smoothing 07/10/10 Sales Forecast & Demand Analysis of CTV's YEAR PERIOD SALES FORECAST 1995 1 83.7 83.7 1996 2 92.7 83.7 1997 3 96.1 88.74 1998 4 72.0 92.86 1999 5 93.5 89.17 2000 6 119.5 88.07 2001 7 98.7 105.67 2002 8 116.8 101.77 2003 9 101.7 110.19 2004 10 121.7 105.43 2005 11 140.9 114.54 2006 12 158.9 139.24 2007 13 174.2 157.32

28. Survey Results 07/10/10 Sales Forecast & Demand Analysis of CTV's

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35. THANK YOU 07/10/10 Sales Forecast & Demand Analysis of CTV's