Copywriting is so overlooked skill nowadays, when in reality the words you use to describe your business are one of your greatest marketing tools. Especially when you're in IT, because people most of the time can't see the value you give'em. Proper words gives them right explanation.

1. Copywriting
for startups
@ArturJablonski

2. nobody understands the cloud

3. Just ask Jennifer

4. Or typical American

5. And here’s why:
IT people don’t
know how
to explain what
they do

6. So what?
It doesn’t
matter!

7. People need to
understand the
benefits, not the
technology

8. Focus on
the copy
Copy dictates the design

9. “Writing is overlooked as a game changing skill.
If you can practice your writing skills and pay
attention to great writers, that will pay off
significantly over time. Improving your writing
skills is probably one of the best things a
founder can do.”
Jason Fried, 37signals

10. So, Here are 5 tips
how to write A
better copy:

11. #1: write for
your buddy
(never use the word „synergy” again, please)

12. Everyone on internet is your friend!
Talk with them the proper way.
There’s no need for official tone

13. #2: Write in the
active voice

14. Our brains
can’t process
passive voice
properly

15. It always makes it
into active voice.
So skip the middle man!

16. #3 Be briefGo straight to the point. Focus on the consumer.

17. Millenials can’t focus for
more than 8 seconds!
And they only care about
one thing…

18. What’s in it
for me?

19. WRONG!
„We are 3D printed objects gallery”
GOOD!
„Here designers just like you can present
and sell their 3D printed work”

20. #4: BE CONCRETE
Nobody likes the marketing copy – do you?

21. „We are here to provide you with the best possible
offer and want to give value far greater than…”
Blah, blah, blah

22. 4 words are enough!
Ipod: Thousand songs in your Pocket
Google: Find information you need
etc.

23. #5 Show me why
I need you

24. Consumer don’t
exactly buy what
you sell…

25. …they buy
what they can get
out of you!

26. Not a single line about cloud!
What matters is safety and access.

27. Questions?
@Arturjablonski
Fb.me/agjablonski