10. Tunisia, Morocco, Mauritius, Egypt, Madagascar, South Africa, Kenya, Swaziland, Botswana, Malawi, Zimbabwe, Ghana, Nigeria, Cameroon, Mosambique, Tanzania, Lesotho Tunisia, Morocco, Mauritius, Botswana, Egypt, Madagascar, South Africa, Lesotho Tunisia, Morocco, Mauritius, Egypt, Madagascar, South Africa Tunisia 1 st filter: established garment industry 2 nd filter: GDP per capita, size of population, proximity to major market, strategic alliances, economical and political 3 rd filter: very well established industry, holistic approach of government, location, market volume, industrial technology Filtering
11.
12. Market attractiveness Market attractiveness high low high low Risks and entry barriers Tunisia Mauritius Morocco 10 5 0 0 5 10 Egypt South Africa Madagascar Lesotho Botswana