AIDS.gov & Mobile
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Presented April 4, 2012 as part of the "Practical Problem Solving Using Mobile Technology" panel at the 2012 Nonprofit Technology Conference (NTEN) in San Francisco, California.
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AIDS.gov & Mobile
- 1. Mindy Nichamin AIDS.gov New Media Coordinator John Snow, Inc. (JSI) PRACTICAL PROBLEM SOLVING Slide 1 USING MOBILE TECHNOLOGY
- 2. PRACTICAL PROBLEM SOLVING Slide 2 USING MOBILE TECHNOLOGY
- 3. Current State of Mobile • 46% of U.S. Smartphone Platforms in US, 2011 adults are smartphone owners (more prevalent than basic Other mobile phone owners) (38%) • Android • Smartphones and • iOS tablets outshipped PCs (62%) (desktop and notebooks) for the first time in Q4 2011 Canalys & Pew Internet PRACTICAL PROBLEM SOLVING Slide 3 USING MOBILE TECHNOLOGY
- 4. 80% of internet users have looked online for health information. This translates to 59% of all adults. The Social Life of Health Information, 2011 .May 12, 2011by Susannah Fox http://www.pewinternet.org/Reports/2011/Social-Life-of-Health-Info.aspx PRACTICAL PROBLEM SOLVING Slide 4 USING MOBILE TECHNOLOGY
- 5. % of people who use their phone to go online 51 46 Hispanics/ Latinos African Americans 33 Whites “ ” PRACTICAL PROBLEM SOLVING Slide 5 USING MOBILE TECHNOLOGY
- 6. 30 years ago 6
- 7. Mobile in 1981 PRACTICAL PROBLEM SOLVING Slide 7 USING MOBILE TECHNOLOGY
- 8. Mobile in 2012 PRACTICAL PROBLEM SOLVING Slide 8 USING MOBILE TECHNOLOGY
- 9. Context Content Container PRACTICAL PROBLEM SOLVING Slide 9 USING MOBILE TECHNOLOGY
- 10. I’m I’m bored I’m local I’m social multitasking
- 11. PRACTICAL PROBLEM SOLVING Slide 11 USING MOBILE TECHNOLOGY
- 12. Tiers of Adoption • SMS • Lowest common denominator • Universal adoption PRACTICAL PROBLEM SOLVING Slide 12 USING MOBILE TECHNOLOGY
- 13. Tiers of Adoption Mobile Web – Nearly universal Applications – Targeted experience – Platform specific (Android, iOS, Windows, Blackberry, etc.) PRACTICAL PROBLEM SOLVING Slide 13 USING MOBILE TECHNOLOGY
- 14. Why an App? • Advantages • Utilize device- specific features • Better overall user experience • Revenue generation PRACTICAL PROBLEM SOLVING Slide 14 USING MOBILE TECHNOLOGY
- 15. Cons Must develop for multiple platform Cost – avg. $30,000 to build per platform PRACTICAL PROBLEM SOLVING Slide 15 USING MOBILE TECHNOLOGY
- 16. Why a mobile website? • Advantages • It’s the web – REACH • Cross-platform • Cost is generally less than app development • Cons • Lacks functionality/feel of app • Requires network or wifi connectivity PRACTICAL PROBLEM SOLVING Slide 16 USING MOBILE TECHNOLOGY
- 17. Return on Investment Cost vs. Users Reached = 10,000 users reached Mobile Website Mobile App (iPhone only) Mobile App (iPhone,Android, BB) $0 $22,500 $45,000 $67,500 $90,000 Data Source: Mashable – Aaron Maxwell PRACTICAL PROBLEM SOLVING Slide 17 USING MOBILE TECHNOLOGY
- 19. PRACTICAL PROBLEM SOLVING Slide 19 USING MOBILE TECHNOLOGY
- 20. 20
- 21. PRACTICAL PROBLEM SOLVING Slide 21 USING MOBILE TECHNOLOGY
- 22. PRACTICAL PROBLEM SOLVING Slide 22 USING MOBILE TECHNOLOGY
- 23. Results PRACTICAL PROBLEM SOLVING Slide 23 USING MOBILE TECHNOLOGY
- 24. AIDS.gov mobile site • Mobile accounts for 15% of all traffic to AIDS.gov (just 4% one year ago) • Mobile visits increased 1100% over the past year PRACTICAL PROBLEM SOLVING Slide 24 USING MOBILE TECHNOLOGY
- 25. 28,000 actual searches 13% are mobile PRACTICAL PROBLEM SOLVING Slide 25 USING MOBILE TECHNOLOGY
- 26. 18% The number of mobile users who land on How you get HIV or AIDS (making it the most viewed page) Mobile users are coming to us for what they see as our most important content and are bypassing the home page altogether, it seems. PRACTICAL PROBLEM SOLVING Slide 26 USING MOBILE TECHNOLOGY
- 27. Private/Personal PRACTICAL PROBLEM SOLVING Slide 27 USING MOBILE TECHNOLOGY
- 28. QR Codes AIDS.gov Mobile Site AIDS.gov Locator http://m.AIDS.gov http://locator.AIDS.gov PRACTICAL PROBLEM SOLVING Slide 28 USING MOBILE TECHNOLOGY
- 29. Resources Lance Roggendorff Jeremy Vanderlan LRoggendorff@icfi.com JVanderlan@icfi.com @lroggendorff @thulcandrian Luke Wroblewski Pew Internet & American www.lukew.com Josh Clark Life Project www.globalmoxie.com www.pewinternet.org @lukew @globalmoxie @Pew_Internet PRACTICAL PROBLEM SOLVING Slide 29 USING MOBILE TECHNOLOGY
- 30. Stay Connected! http://m.AIDS.gov http://locator.AIDS.gov blog.AIDS.gov twitter.com/AIDSgov facebook.com/AIDSgov myspace.com/AIDSgov flickr.com/AIDSgov youtube.com/AIDSgov foursquare.com/AIDSgov PRACTICAL PROBLEM SOLVING Slide 30 USING MOBILE TECHNOLOGY
Notas del editor
- Legacy of activism and activity….lots of stakeholders involved in the process.