Presented April 4, 2012 as part of the "Practical Problem Solving Using Mobile Technology" panel at the 2012 Nonprofit Technology Conference (NTEN) in San Francisco, California.
3. Current State of Mobile
• 46% of U.S. Smartphone Platforms in US, 2011
adults are smartphone
owners (more
prevalent than basic Other
mobile phone owners) (38%)
• Android
• Smartphones and
• iOS
tablets outshipped PCs (62%)
(desktop and
notebooks) for the first
time in Q4 2011
Canalys & Pew Internet
PRACTICAL PROBLEM SOLVING
Slide 3
USING MOBILE TECHNOLOGY
4. 80%
of internet users have
looked online for
health information.
This translates to 59% of all adults.
The Social Life of Health Information, 2011 .May 12, 2011by Susannah Fox
http://www.pewinternet.org/Reports/2011/Social-Life-of-Health-Info.aspx
PRACTICAL PROBLEM SOLVING
Slide 4
USING MOBILE TECHNOLOGY
5. % of people who use their phone to go online
51 46
Hispanics/
Latinos African
Americans
33
Whites
“ ”
PRACTICAL PROBLEM SOLVING
Slide 5
USING MOBILE TECHNOLOGY
12. Tiers of Adoption
• SMS
• Lowest
common
denominator
• Universal
adoption
PRACTICAL PROBLEM SOLVING
Slide 12
USING MOBILE TECHNOLOGY
13. Tiers of Adoption
Mobile Web
– Nearly universal
Applications
– Targeted experience
– Platform specific (Android,
iOS, Windows, Blackberry,
etc.)
PRACTICAL PROBLEM SOLVING
Slide 13
USING MOBILE TECHNOLOGY
14. Why an App?
• Advantages
• Utilize device-
specific features
• Better overall user
experience
• Revenue generation
PRACTICAL PROBLEM SOLVING
Slide 14
USING MOBILE TECHNOLOGY
15. Cons
Must develop for multiple platform
Cost – avg. $30,000 to build per platform
PRACTICAL PROBLEM SOLVING
Slide 15
USING MOBILE TECHNOLOGY
16. Why a mobile website?
• Advantages
• It’s the web – REACH
• Cross-platform
• Cost is generally less than
app development
• Cons
• Lacks functionality/feel of
app
• Requires network or wifi
connectivity
PRACTICAL PROBLEM SOLVING
Slide 16
USING MOBILE TECHNOLOGY
17. Return on Investment
Cost vs. Users Reached = 10,000
users reached
Mobile Website
Mobile App
(iPhone only)
Mobile App
(iPhone,Android, BB)
$0 $22,500 $45,000 $67,500 $90,000
Data Source: Mashable – Aaron Maxwell
PRACTICAL PROBLEM SOLVING
Slide 17
USING MOBILE TECHNOLOGY
24. AIDS.gov mobile site
• Mobile
accounts for
15% of all
traffic to
AIDS.gov (just
4% one year
ago)
• Mobile visits
increased
1100% over the
past year
PRACTICAL PROBLEM SOLVING
Slide 24
USING MOBILE TECHNOLOGY
25. 28,000 actual searches
13% are mobile
PRACTICAL PROBLEM SOLVING
Slide 25
USING MOBILE TECHNOLOGY
26. 18%
The number of mobile users who
land on
How you get HIV or AIDS
(making it the most viewed page)
Mobile users are coming to us for what they see
as our most important content and are
bypassing the home page altogether, it seems.
PRACTICAL PROBLEM SOLVING
Slide 26
USING MOBILE TECHNOLOGY
27. Private/Personal
PRACTICAL PROBLEM SOLVING
Slide 27
USING MOBILE TECHNOLOGY
28. QR Codes
AIDS.gov Mobile Site AIDS.gov Locator
http://m.AIDS.gov http://locator.AIDS.gov
PRACTICAL PROBLEM SOLVING
Slide 28
USING MOBILE TECHNOLOGY
29. Resources
Lance Roggendorff Jeremy Vanderlan
LRoggendorff@icfi.com JVanderlan@icfi.com
@lroggendorff @thulcandrian
Luke Wroblewski Pew Internet & American
www.lukew.com Josh Clark Life Project
www.globalmoxie.com www.pewinternet.org
@lukew
@globalmoxie @Pew_Internet
PRACTICAL PROBLEM SOLVING
Slide 29
USING MOBILE TECHNOLOGY
30. Stay Connected!
http://m.AIDS.gov http://locator.AIDS.gov
blog.AIDS.gov
twitter.com/AIDSgov
facebook.com/AIDSgov
myspace.com/AIDSgov
flickr.com/AIDSgov
youtube.com/AIDSgov
foursquare.com/AIDSgov
PRACTICAL PROBLEM SOLVING
Slide 30
USING MOBILE TECHNOLOGY
Notas del editor
Legacy of activism and activity….lots of stakeholders involved in the process.