4. What is a Customer Flow?
This is the process we pull strangers through in order to make them our
customers. Otherwise known as inbound marketing, this flow allows the
organization to pull strangers through our online systems faster.
THIS MEANS WE CAN HAVE:
FASTER
RAISING &
MATCHING
F ocusedocused
INBOUND
MARKETING
S i m p l e
INTERNAL
PROCESSES
More Customers
than ever before!
5. What is AIESEC’s Customer
Flow?
It describes the process AIESEC goes through to develop relevant
exchange products for our market and deliver them with excellent customer
experiences
9. ATTRACTFrom Stranger to Visitor
Driving user traffic to our
channel and building
engagement within platforms and
communities
A STRANGER
is someone who has not heard
of AIESEC
A VISITOR
is someone who goes to
AIESEC.org or a national
AIESEC website
Social Media
Online
Advertising
EwA
Events
Word of
Mouth
On the
ground
Promotions
and
more...
Blogs
10.
11. CONVERTFrom Visitor to Lead
Online content and physical
activities to drive people to
sign up and became a promoter
or customers of AIESEC
A VISITOR
is someone who goes to
AIESEC.org or to a
national AIESEC website
A LEAD
is someone who registers
or applies to join one of
AIESEC’s ELD
programmes
Compelling
and relevant
content
Show
casing the
best stories
High
quality
videos and
design
Clear
Calls to
Action
Accessible
information
12.
13. CLOSEFrom Lead to CustomerA Lead
is someone who registers
or applies to join one of
AIESEC’s ELD
programmes
A Customer
is someone who takes part
in one of our AIESEC ELD
programmes
We close our leads by:
Meeting them
in person
Giving them
more
information
Taking them
through the
selection
process The Global
Online
Registration
System
The
Opportunity
Portal
Improving and optimising selection
process and sing-ups management to
raise as members or EPs
Esta es la visión de Marketing. Qué significa para ustedes?
Bueno, esta es nuestra misión. Todo lo que hagamos tiene que pasar por acá. Para poder entregar más customers necesitamos conocer el product customer flow.
Es el RA-MA-RE del marketing
Following this product- customer journey will ensure better alignment of internal and external supply and demand. We do not just need scale of engagement, we need to attract the right people into our programmes and set the right expectations in order for us to successfully be able to deliver our product and value to them.
Refers to Building our reach and influence-- Engaging Strangers and turning them into "Visitors" that will be interested in us.Driving user traffic to our online channels and building engagement within our platforms and communities. (see previous section for more detail)
All online content and physical activities aim to drive people to sign up to become a promoter or customer of AIESEC.Traffic Optimisation: Traffic Optimisation deals with strategies to direct online user flow towards our main landing page (in our case, the official website: www.aiesec.org) in the most efficient and direct way possible. This involves ensuring there are "call to action" features on every page and on posts.
This includes follow up and management of our online and physical sign-ups in order to finally raise them as Members or EP's. This means improving and optimising your selection process from the first point of contact with your applicant.
Charlas informativas, entrevistas, charlas online, etc.
Acá es donde actuaría marketing
Showcase
Through out an AIESEC Experience, there are many stories and insights that are worth showcasing to the external environment that would help to attract more customers or promoters for AIESEC.
Showcasing para atraer
