1. Daily Deals

2. What is Saveology Daily Deals?
It’s a daily deal program launched by Saveology to provide
deep discounts to our database of over 4 million subscribers.
The deals range across a growing platform of categories
including health and beauty, food, new movers, retail, travel,
activities and events. We reward our customers with free local,
regional and national deals when they get two or more of their
friends to purchase – emphasizing the power of social media to
help spread the reach of our audience.

3. Why Saveology?
We add 200k monthly email subscribers to our database of over 4 million,
with a projected annual revenue of 200 million and partnerships with
fortune 100 companies like Comcast, Time Warner Cable, AT&T and
Verizon – we’re a marketing arm for these companies, why not for yours?
Recreate PMS
We’re leveraging our existing infrastructure and shortening our sales cycle
through daily deals. We still work with the biggest brands and we still have
the best customers, the only difference is in the way we connect the two.
Daily Local Deals Daily National Deals New Mover Deals

4. How it works: the basics.
Our model is so simple, we had to add images to make it seem like there’s more.
They purchase
the deal.
We pay you.
Over 4 million
subscribers get hit
with a daily deal.

5. Saveology Daily Deals
Daily Deals Program
Everyday, a new deal springs out at our customers from their inbox, social
news feeds, or even on their mobile phone. And when our customers see a
local, regional or national deal at deep discounts – they buy it.
Just to give you a realistic idea of how the numbers break down,
check out this graph:
Emails sent If open rate at 10% If 3% purchase
4 12K
MILLION
400K UNITS SOLD

6. Saveology Daily Deals
Moving Deals Program
We also offer our customers sweet deals when it’s time to relocate to a new
pad. Our moving deals are at deep discounts, they run daily on a 20-day
cycle and are optimized based on performance. Your moving deal will be
featured as the primary deal 1 day, and run as a secondary deal for the
remaining 19 days. Depending on the season, we have collect over 250k
new mover emails every month.
• 1 in 5 people move every year
• An average American moves 11 times in their Lifetime
• It takes 6 months to become familiar with their surroundings
• It takes them 2 years to settle down
• New movers spend up to $7000 within 60 days of relocating
• Homebuyers re-invest up to 40% of equity gain

7. Saveology Daily Deals
Demographics
Our subscribers come from all walks of life, but every one of them likes to save some coin.
40%
35% 33.67%
30% 30% 27.24%
25% 24.00% 25% 24.06%
21.35%
20% 20% 19.30%
17.67%
16.99%
15% 15%
11.73%
10% 10%
5% 3.99% 5%
0% 0%
<30K $30-60K $60-100K $100-150K >$150K 18-24 25-34 35-44 45-54 55+
51.80% 48.21%
Male
Female

8. Saveology Daily Deals
Deals Platform
Payment terms are
and
within 7 days in 30 days from deal run date.
• Deep discounted daily deals •
Let us know what you’re looking to accomplish and we’ll help make it happen.

9. Saveology Daily Deals
Get Started
Get Started
Sign up today on our site, and we’ll help you set up a deal that can’t be
beat. Whether you’ve got impeccable writing skills and imagery that will
take people’s breath away as they click “Buy Now,” or you have nothing
and just want to make a lot of money, we’ll hook you up.

10. About
The company
Saveology has been an established consumer comparison-shopping portal for 15 years
– with offices in Florida, New Jersey and Utah. Our partnerships with many fortune 100
companies like Comcast, Time Warner Cable, Verizon, and AT&T, make it easy to see
why this year’s revenue stream is expected to reach 200 million.
In 2011, we expect to capture over 2 million buyer emails, over 1.5 million non-buyer
emails and an additional over 1.3 million emails captured through affiliate channels. We
have over 20 million annual visits to our consolidated sites, averaging 200k customers
purchasing home services and providing unique emails captured each month. The 200k
new emails are added to our existing database of over 4 million active subscribers.
We utilize cloud computing through Salesforce, to keep our platform stable, reliable and
scalable. We’re able to handle large spikes of volume and continue to provide a quality-
controlled experience for users through Exact Target’s email platform.

11. About
People
Benzion Aboud
CEO of Saveology
A life-long entrepreneur, Benzion Aboud brings over 20 years of experience as a retailer of
multi-channel marketing of consumer products and services to his Saveology ® consumer
brand. Launched in 2008, this leading comparison shopping website enables consumers to
comparison shop and buy home services including cable, satellite television, Internet, phone
service, home security and warranties, moving services, technical support and various financial
and insurance products among others.
The Company employs over 900 people in three state-of-the-art facilities in South Florida,
New Jersey and Utah and handles over 450,000 calls and sells more than 250,000 products
and services each month. The consumer brands’ success comes from being first to market as a
one-stop destination for fast, unbiased comparisons and the best values on the most common
home services and consumer products. At its foundation, the concept promises choice and
convenience.

12. About
People
Rachel Tabari
Vice President of Saveology Daily Deals
Rachel Tabari has been responsible for driving channel strategies for Saveology’s the
company’s indirect marketing marking division, in turn, increasing revenues over 40%. She led
her team in the assessment, development and deployment of online/offline channel initiatives
across the home service affiliate community. Ms. Tabari is known for delivering record-breaking
revenue and profits in highly competitive markets. There is no one more fit to head up the
Saveology Daily Deals team, with her passion, drive and ability to never take no for an answer.

13. About
People
Barry Newman
Senior Vice President of Information and Technology
Barry Newman is an accomplished Information Technology professional, with over 18 years
optimizing IT performance, and architecting robust and scalable enterprise and cloud based
systems. Prior to joining Saveology.com®, Barry held various senior level positions including
Director and Vice President in the area of Information Technology for the Insurance and
Marketing Services sectors. His responsibilities included managing call center operations and
technologies, and developing a SaaS-based application for insurance processing. Barry also
worked at 1800flowers.com as Director of eCommerce, and was responsible for building out
an eCommerce enabling SOA platform for the companies multi-channel
operations, including consumer facing, POS, and call center distribution channels.

14. About
People
Aisra Shervani
Senior Director of Strategic Marketing and Design
Prior to joining the Saveology Team, Aisra Shervani was employed for 8 years with EchoStar
Satellite Corporation (NASDAQ: DISH) the fastest growing paid television service in the United
States. She specialized in integrated marketing focusing on areas of analysis and research,
creative development, marketing, business development, and campaign development. At
Saveology.com she has magnificently built and led our innovative and creative marketing team
in their offline and online internet/web based initiatives; as well developing all the Saveology
brands; spearheaded our Product Management and Quality Assurance teams; and worked
hand in hand with our online marketing team to develop concentrated strategies; led the
traditional marketing efforts from inception to completion for Saveology. Ms. Shervani’s
impeccable organizational and implementation skills allow her to manage Saveology.com’s
100+ e-commerce sites from inception; so who better than to become an essential part of the
Saveology Daily Deals team.

15. About
People
Daphne Fernandes
Director of Business Operations
Daphne joined Saveology.com in 2007 and took on the responsibility of building the
operations of a national new mover direct mail program that mailed over 1 million insert
media packages per month to new movers across the country. In addition, in 2008, Daphne
took on the Director, Home Security position and was responsible for providing direction,
processes, operations management, data management, backend analytics, installations,
retention, compliance and budget development of the home security department. Daphne
comes with over 12 years of Direct Marketing experience with various list agencies where she
was an Account Executive. Daphne’s exceptional ability to multitask, implement processes
and provide direction in operations management will be key in making Saveology Daily Deals
“operationally sound”.

16. About
People
Eric Dennis
Director of Email Strategy
Eric Dennis has developed, executed and managed thousands of Internet marketing
campaigns in support of customer acquisition and retention strategies for over 10 years.
In that time he has focused extensively on email, email platforms, data deliverability, data
monetization, and the art of affiliate marketing. Mr. Dennis’s analysis and design of email
communications strategies for sales and data acquisition programs are impeccable. His ability
to successfully bring products to market, allowing merchants to quickly monetize their client
base and traffic, is like none other. For the Saveology Daily Deals platform, only a fool would
not choose Eric to be the one to hit “send”.

17. About
People
Corinne Formisano
Senior Business Strategy
Corinne Formisano joined the Saveology.com team in 2006 and has proven herself as
a jack-of-all-trades. She has successfully developed a high impact product and sales
training curriculum; managed high-impact projects focusing on process development and
improvement; helped build and strengthen significant relationships that directly impact the
Saveology.com brand and controlled national business development initiatives resulting in
direct revenue increases, while also streamlining operational processes for Saveology.com’s
indirect marketing channel. Corinne is known in the industry as an exceptional communicator
with strong negotiation, problem solving skills and aptitude for assessing client needs. She is
equally effective in identifying strategic opportunities, developing focus, and providing tactical
business solutions. Her overall knowledge of business on a macro level is exactly the reason
why she has been specifically chosen to be part of this team.