Socialtext firmly believes that social features should be a layer that span across all applications, not just a feature of each tool you use.

1. The Social Layer Photo credit: http://www.flickr.com/photos/rickyromero/2892118711/ Alan Lepofsky Director Of Product Marketing @alanlepo

2. We Use Many Different Tools Photo Credit: http://www.flickr.com/photos/geishaboy500/100043823

3. The real problem Sales Marketing Finance HR Functional Silos

4. Not Practical

5. Photo Credit: http://www.flickr.com/photos/wilhei/109403306/ What We Can Do Is Integrate

6. What Is A Social Layer? When Social Is Just A Feature People Content Events People Content Events People Content Events CRM ERP CMS Business Process (SSO, LDAP, etc) When Social Is A Layer People Content Events CRM ERP CMS Business Process (SSO, LDAP, etc)

7. Socialtext Connect - Events Activity Stream Enterprise Applications CRM ERP HR Joseph Hines to Sales Uploaded Q3pipeline.ppt to Sales presentation library This is great. Thank you for sharing. Looking good, Q3 is going to be fantastic. SalesforceBot Lead record for Tricia Nuzzo had Been converted to an opportunity InventoryBot What is the inventory status for part number NCC1701? ProcessWatcher Page “ Q3 Event Planning ” in Marketing is awaiting approval There are currently 341 units of #NCC1701 available Mandy Cunningham Entries can be created either by people or by applications.

8. Socialtext Connect - Dashboards YourCo Intranet Enterprise Applications CRM ERP HR widget widget stream SharePoint Finance Open standards and APIs

9. Benefit #1: Reach A Larger Audience Photo credit: http://www.flickr.com/photos/larimdame/2575986601/

10. Photo Credit: http://www.flickr.com/photos/erica_marshall/2885783824/ Benefit #2: Enable Conversations

11. Photo credit: http://www.flickr.com/photos/_fabrizio_/1578087736 Benefit #3: Avoid Going Back And Forth

12. Beware the flood of information

13. Filter to see things the way you want Photo credit: http://www.flickr.com/photos/spence_sir/2291938423/

14. Photo Credit: http://www.flickr.com/photos/dearbarbz365/2457570470/ Control Your Consumption

15. Photo credit: http://www.flickr.com/photos/rickyromero/2892118711/ Get Social

16. @alanlepo @Socialtext www.socialtext.com Photo Credit: http://www.flickr.com/photos/neonman/2693639551/ Thank You