B2B Case Study - Ideation

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@cowanSF: This is an excerpt from www.alexandercowan.com/speaking . For tutorials and templates on how to do all this, you can try www.alexandercowan.com/resources. The rest of this case study is here: www.alexandercowan.com/speaking.

Technology Business

Copyright 2012 Cowan Publishing
B2B Case Study -
Leonid Systems
Learning by Doing at
Leonid Systems
info@alexandercowan.com
alexandercowan.com
ALEX COWAN
AlexanderCowan.com
@cowanSF

Copyright 2012 Cowan Publishing
THE STORY
In 2007.
I left cloud
telephony
provider,
BroadSoft. . .
ALEX COWAN
AlexanderCowan.com
@cowanSF

Copyright 2012 Cowan Publishing
THE STORY
. . . to pursue
new ideas
about the
delivery of
cloud
services.
NETWORK
Application Servers
Host Infrastructure
Data Transport
Customer Equipment
CRM
Order Management
Service Delivery
Billing
Case Mgmt.
Inventory
Workflow
IT
Portals
CONSULTING
Service
Design
Process
Design
Customization
& Integration

Copyright 2012 Cowan Publishing
IDEATION
ALEX COWAN
AlexanderCowan.com
@cowanSF

Copyright 2012 Cowan Publishing
IDEATION
Operators will want to
see what services their
users are using so
they can tune their
offer and interfaces.
ALEX COWAN
AlexanderCowan.com
@cowanSF

TOOL SETS AND FEASIBLE
ARCHITECTURE
AVAILABLE
Copyright 2012 Cowan Publishing
IDEATION
GOOD PLATFORMS
AVAILABLE & LEONID’S
LEARNING’S
LIGHTWEIGHT
ARCHITECTURES
AVAILABLE
LACK OF PORTAL
CUSTOMIZATION TOOLS
& ADD-ON WIDGETS
PROVISIONING LABOR
INTENSIVE & LEGACY
SLOW TO ADAPT
AN IT OVERHAUL
REQUIRES RADICAL
MODERNIATION

Copyright 2012 Cowan Publishing
IDEATION
PERSONAS & USER STORIES
As a [persona],
I want to [do something]
so that I can [derive a benefit].
“As a receptionist, I want to receive an out
of the box set up that’s created against best
practices so I don’t have to set it all up by
myself.”
“As a receptionist, I want to change the
buttons on my phone so they do what I
want.”
PROBLEM SCENARIO
Voice telephony users, particularly power users
like receptionists, need a non-standard
configuration of buttons on their phone to be
effective. While they have a lot in common, they
also need to be able to fine tune the button set
up themselves.

Copyright 2012 Cowan Publishing
STORY TEST CASE
“As a receptionist, I want to receive an out of the box
phone set up that’s created against best practices so I
don’t have to set it all up by myself.”
Make sure the available templates are
editable in a visual environment usable
by a Product Manager
“As a receptionist, I want to receive an out of the box
phone set up that’s created against best practices so I
don’t have to set it all up by myself.”
Make sure it’s possible to update the
template at install time
“As a receptionist, I want to receive an out of the box
phone set up that’s created against best practices so I
don’t have to set it all up by myself.”
Make sure the template designation is
available in all Loki provisioning
interfaces
“As a receptionist, I want to change the buttons on my
phone so they do what I want.”
Make sure it’s possible for the user to
reset to the default template
“As a receptionist, I want to change the buttons on my
phone so they do what I want.”
Make sure the available functions are
filtered by the services assigned to the
user
“As a receptionist, I want to change the buttons on my
phone so they do what I want.”
Make sure available functions are
filtered based on the capabilities of the
phone key
IDEATION
As a receptionist, I want a custom configuration on my phone so that I can
manage calls in the way I’ve come to expect.
EPIC STORY

Copyright 2012 Cowan Publishing
BUY THE BOOK
A practical primer for anyone
wanting to actually implement
today’s best practices in product
development (available online or
at any major retailer)
VISIT THE SITE
Free talks, tutorials, and
resources for product
development and new ventures.
MORE?
ALEX COWAN
AlexanderCowan.com
@cowanSF

Copyright 2012 Cowan Publishing
www.alexandercowan.com/speaking(THE REST?)
@cowanSF
alexandercowan.com/blog
acowan@alexandercowan.com
alexandercowan.com/speaking
ALEX COWAN
AlexanderCowan.com
@cowanSF

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B2B Case Study - Ideation

3. Copyright 2012 Cowan Publishing THE STORY . . . to pursue new ideas about the delivery of cloud services. NETWORK Application Servers Host Infrastructure Data Transport Customer Equipment CRM Order Management Service Delivery Billing Case Mgmt. Inventory Workflow IT Portals CONSULTING Service Design Process Design Customization & Integration

6. TOOL SETS AND FEASIBLE ARCHITECTURE AVAILABLE Copyright 2012 Cowan Publishing IDEATION GOOD PLATFORMS AVAILABLE & LEONID’S LEARNING’S LIGHTWEIGHT ARCHITECTURES AVAILABLE LACK OF PORTAL CUSTOMIZATION TOOLS & ADD-ON WIDGETS PROVISIONING LABOR INTENSIVE & LEGACY SLOW TO ADAPT AN IT OVERHAUL REQUIRES RADICAL MODERNIATION

8. Copyright 2012 Cowan Publishing IDEATION PERSONAS & USER STORIES As a [persona], I want to [do something] so that I can [derive a benefit]. “As a receptionist, I want to receive an out of the box set up that’s created against best practices so I don’t have to set it all up by myself.” “As a receptionist, I want to change the buttons on my phone so they do what I want.” PROBLEM SCENARIO Voice telephony users, particularly power users like receptionists, need a non-standard configuration of buttons on their phone to be effective. While they have a lot in common, they also need to be able to fine tune the button set up themselves.

9. Copyright 2012 Cowan Publishing STORY TEST CASE “As a receptionist, I want to receive an out of the box phone set up that’s created against best practices so I don’t have to set it all up by myself.” Make sure the available templates are editable in a visual environment usable by a Product Manager “As a receptionist, I want to receive an out of the box phone set up that’s created against best practices so I don’t have to set it all up by myself.” Make sure it’s possible to update the template at install time “As a receptionist, I want to receive an out of the box phone set up that’s created against best practices so I don’t have to set it all up by myself.” Make sure the template designation is available in all Loki provisioning interfaces “As a receptionist, I want to change the buttons on my phone so they do what I want.” Make sure it’s possible for the user to reset to the default template “As a receptionist, I want to change the buttons on my phone so they do what I want.” Make sure the available functions are filtered by the services assigned to the user “As a receptionist, I want to change the buttons on my phone so they do what I want.” Make sure available functions are filtered based on the capabilities of the phone key IDEATION As a receptionist, I want a custom configuration on my phone so that I can manage calls in the way I’ve come to expect. EPIC STORY

11. Copyright 2012 Cowan Publishing BUY THE BOOK A practical primer for anyone wanting to actually implement today’s best practices in product development (available online or at any major retailer) VISIT THE SITE Free talks, tutorials, and resources for product development and new ventures. MORE? ALEX COWAN AlexanderCowan.com @cowanSF

12. Copyright 2012 Cowan Publishing www.alexandercowan.com/speaking(THE REST?) @cowanSF alexandercowan.com/blog acowan@alexandercowan.com alexandercowan.com/speaking ALEX COWAN AlexanderCowan.com @cowanSF

B2B Case Study - Ideation

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