Overview of Corporate Social Responsibility, definitions and quotes for a CSR mindset

1. Corporate
Social
Responsibility
35 illustrations
of what it is
about
Alexander Crépin
www.inHR.nl
HR services
partner in sustainable change

2. www.inHR.nl

3. “Its” in
our hands

4. Social Responsibility
is the responsibility of an
organization for the impacts
of its decisions and activities
on society, the environment
and its own prosperity,
This is known as the “triple
bottom line” of people,
planet, and profit …….

5. CSR means operating a business in a
manner that meets or exceeds the
ethical, legal, commercial and public
expectations that society has of
business ……
(http://www.bsr.org)

6. A morally responsible business is not
one that measures its actions against
some external principle or guidelines,
but is one in which good people are
making sustainable decisions …
( like As Desjardins)

7. Any organization should behave like a good citizen
in society
The law does not (and cannot) contain or prescribe
the whole duty of a good citizen.
A good citizen takes account of the interests of
others besides himself and tries to exercise an
informal and imaginative ethical judgment in
deciding what he should or should not do
This is how organizations always should seek to
behave in a social responsible manner

8. It has become difficult to distinguish
between CSR & good business practice
Good business practice is now these
days all about acting in a social
responsible manner
People Planet & Profit dilemma’s are
becoming part of daily decision making
processes

9. Consumers have a basic understanding of CSR as a commitment to communities
and society. Consumers expect companies to contribute to their communities by
volunteering time and effort to local activities, getting involved in community
events in nonfinancial ways, providing jobs, and treating their employees well

10. Corporate social responsibility is not about
managing, reducing and avoiding risk!
It is about creating opportunities, generating
improved sustainable profitable performance
for people & planet

11. I believe the distinction between a good company
and a great one is this:
A good company delivers excellent products and services
A great one delivers not only excellent products &
services that customers really need, but also
strives in all actions to make the world a better
place now and in the future ………….
Bill Ford

12. Companies with their eye on their ‘triple-bottomline’, on social, ecological & economical impact,
outperform their less fastidious peers on the stock
market
The Economist

13. We have the power of choice
but …..
a sustainable life means
taking (social) responsibility

14. Topics concerned
Our personal consumer choices have
ecological, social and spiritual consequences.
It is time to re-examine some of our deeply
held notions that underlie our lifestyles
David Suzuki
www.inHR.nl

15. Environmental problems will not be solved by one
company reducing its emissions to zero and it
won't be solved by one government acting alone
The People Planet Profit challenge will only be
solved with mass participation by the general
public in all countries around the globe
Based on a quote by Rupert Murdoch

16. It's time to look to nature as our
model and adapt our thinking and
planning to what we are a part of,
what we can't be separated from,
no matter how much we try, in our
high-rise, air-conditioned offices
and pinstripe suits
Because for ages nature always
gets the last laugh!
Maria Rodale

17. Traditionally, there has been a tendency on the part of
many NGO’s, governments and business to view each other in
terms of “them” and “us”.
As a result, interaction has been characterized by more or less
confrontational relations. Fortunately this is starting to change!
In the field of a building a sustainable society there is an ongoing
transition on the part of all three towards collaborative
engagement for People, Planet & Profit challenges

18. Social Responsibility requires a holistic approach, to
engage & conduct a meaningful dialogue with a wide spectrum of
constituents or stakeholders
These stakeholders are any individual or group, that might affect or
be affected by the organization's activities like employees, suppliers,
contractors, customers/clients, shareholders, government, community leaders and nongovernmental organizations

19. Now more than ever, external stakeholders have
access to, and participate in, a multitude of online
& social media options to learn and communicate
about the SR records of particular organizations
— an upward trend that is likely to continue

20. How
transparent do
we need to be,
to promote a
social responsible
mindset &
encourage
social responsible
behavior

21. Organizations must be the drivers of the SR conversation in
which they are the primary subject, rather than witnesses of
the conversations
This requires an understanding of where these conversations
are taking place, that is no longer solely in traditional media but

22. Stakeholder dialogue:
Strong communities support
strong organizations;
but the reverse is also true!

23. What truly defines CSR:
Sustainable growth, in a creative,
transparent interactive and
respectful diverse setting
Learning from stakeholders and
together exploring new win-win
opportunities

24. We want real value,
You wanted
built by people with
shareholder value —
built by tough-guy CEOs character, dignity and
courage
Umair Haque

25. Example of a CSR agenda
Economic objectives:
• promote innovation & sustainable growth
• increase competitiveness on sustainability issues
• create employment opportunities
• improve reputation & engage (potential) customers
Social objectives:
• engage stakeholders inside & outside
• combat poverty
• equal opportunities
• promote mental & physical health & well-being
• support community social cohesion
• promote cultural diversity & identity
Environmental objectives:
• avoid environmental/ecological damage
• zero waste & carbon neutral operations
• ensure the integrity of the ecosystem
• promote biodiversity

26. Sustainable operating strategies require a multidisciplinary
and open mindset that is not known in most of the
organizations that have their roots in the 20th century

27. Faced with increasing social and
environmental challenges,
tomorrow’s managers will need new
skills and leadership experience to
respond to sustainable development
opportunities & challenges.

28. managing an organization through a social
responsibility approach is a learning
process,
that only through action is getting deeper
and enriched with understanding of the
multiple dimensions of what it means to
be a socially responsible organization

29. Fresh air
A bit sun
A drink
Some food
Friends ….
What else
do we need?

30. There is hope!
You know to want, and
People are going
be able, to find
what I needout about the
citizenship of an organization,
Make suredoing the right
it
whether it is
isthings socially, economically
there also for
and environmentally
my children

31. … It is the responsibility of all individuals to improve the
quality of life of the society in which they live, there
ancestors lived and there descendants will be living ……
Do the things today that make tomorrow better for our

32. 1713
‘nachhaltige Entwicklung’
Von Carlowitz
Economical progress should
be advantageous for both
present and future
generations
….. meeting the needs of the present without compromising the ability of future
generations to meet their own needs….. so allocations that enrich current
generations at the expense of future generations are very unfair

33. time to
re-think
Remember:
Return
Recycle
Re use
Replace
Reduce

34. a crisis means
Danger & Opportunity

35. Success

36. Alexander Crépin
for inspiration, innovation & results
partner in sustainable change
Twitter:@AlexanderCrepin