3. And there are tools blogs microblogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis Web 2.0 Tools
9. 5 Ways to Build Your Brand 1. Establish a brand personality. 2. Be consistent. 3. Know your audience. 4. Share good information. 5. Make connections.
11. 5 Ways to Increase Inquiries 1. Be clear about what you offer. 2. Provide gateways to YOU. 3. Give strategic contact points. 4. Respond promptly. 5. Do good work.
28. 5 Ways to Manage Your Presence 1. Focus on your objectives. 2. Don’t spread yourself too thin. 3. Integrate everything. 4. Develop a system. 5. Find an assistant.