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Internet Marketing Tools & Social Media for Freelancers

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Aliza Sherman
Aliza Sherman

Presentation at Creative Freelancer Conference 2010 in Denver -

EmpresarialesTecnología
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Your Internet Marketing Toolkit ,[object Object],Aliza Sherman
There are tools
And there are tools blogs microblogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis Web 2.0 Tools
Your (old) toolkit
social portfolios Your new toolkit social resume blogs microblogs social networks site enews Creative Freelancing Person
Huh?!
Argh!!
1. Build your brand
5 Ways to Build Your Brand 1. Establish a brand personality. 2. Be consistent. 3. Know your audience. 4. Share good information. 5. Make connections.
2. Increase business inquiries
5 Ways to Increase Inquiries 1. Be clear about what you offer. 2. Provide gateways to YOU. 3. Give strategic contact points. 4. Respond promptly. 5. Do good work.
3. Pick the right tools
5 Ways to Pick Your Tools 1. Start with three. 2. Avoid the hype. 3. Get recommendations. 4. Go for free first. 5. Pay for what works.
Your Toolkit Triad social portfolio blog or microblog social network
Your Toolkit Triad social portfolio
Coroflot
Behanced
design:related
Social Networks social network
Facebook pages vs. profiles
Facebook pages vs. profiles
flickr portfolios
social network groups
Blogs & Microblogs blog or microblog
blog portfolios
microblog as portfolio
microblog as gateway
5 Ways to Manage Your Presence 1. Focus on your objectives. 2. Don’t spread yourself too thin. 3. Integrate everything. 4. Develop a system. 5. Find an assistant.
RSS: Integrate
15 Minutes a Day 15 minutes - Check for messages 15 minutes - Scan conversations 15 minutes - Share value
Manage: hootsuite
Manage: seesmic
Manage: tweetdeck
Manage: Mobile
Manage: hellotxt & ping.fm
Avoid overload
Don’t get lost
Network: Conversations
Measure
Hurray!!
 
[object Object],[object Object],[object Object],[object Object],[object Object],Aliza Sherman Photo from Wired.com

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