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SEO 911! 5 deadly SEO  Mistakes   (& solutions to fix or prevent them)
Allison Fabella SEO / Social Media Manager @alli12
Don’t let this happen  to you!
It Takes a Village ...To Mess Things Up
5 common OFFENDORS ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ Let’s Make THIS Site sizzle!” flash
What Your Exec Sees
What a Search Engine Sees
Good Solution: Speak Geek
Better Solution: Speak Money $$$ Dove’s Competitors
“ NOTHING’S Getting Past me’” ROBOTS.TXT
Yes.  This STILL Happens
Also Watch Out For ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ let’s backup Those URL’s” CANONICAL TAGS
Common Canonical Tag Errors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ I’LL TELL YOU WHERE TO GO” Sitemaps
What Could  Possibly  Go Wrong? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ trust me. I can hook  You up.” Link farms
Link Building Gone Wrong ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ No worries. I’ve got It covered” Be the detective WHEN THINGS GO WRONG:
Start With What You Know
Do Your Detective Work
Culprit Caught rel=“canonical”
Problem Solved
“ we’ve got  A situation here...” Crisis mode solutions
Crisis Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post-Crisis Actions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ An ounce of Prevention...” Disaster prevention
Regular Communication ,[object Object],[object Object],[object Object],[object Object],[object Object]
Training for Stakeholders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Culture of Accountability  ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ I need backup. Now!” reference
Reference Desk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Articles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Allison Fabella [email_address] 404-526-2246 TWITTER: @alli12 Thank You

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