Why does SEO matter in 2014? How has it changed since in 20 years? (Hint: It hasn't...) What are the guiding principles of SEO?
Inspired by: http://blog.hubspot.com/marketing/history-of-seo-glimpse-into-future-tl-ss
Additional Sources:
- http://searchengineland.com/seotable
- http://www.searchenginejournal.com/how-social-media-is-changing-the-seo-industry/63060/
- http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html
2. 1 An Abridged History of SEO
– Why does SEO matter?
– How has SEO changed?
2 Guiding Principles of SEO
– Who are you creating content for?
– How do they search?
– How to get found.
14. 2000
2010
2014
1994
The first search engine crawls the
web, and indexes websites based
on the content it finds on the web
pages.
As long as there were words on your
webpages...
15. 2000
2010
2014
1998
Google’s launches PageRank, which
in addition to content, looks at
incoming links for a website to
determine where it should rank.
SEO’s start focusing on best sites to
get linked to from...
1994
17. 2000
2010
2014
Google and Bing admit to using data
from Facebook and Twitter to
influence search results.
Google (1) releases Panda (2) encrypts
organic search data, to reward sites
with high-quality content.
1994
2011
22. "We encourage you to...focus on
developing high-quality content
rather than trying to optimize for
any particular Google algorithm.”
- Amit Singhal, Google Ranking team
45. SEO
The process of improving
the relevance and authority of your site
in order to increase its organic rank
in Search Engines .
46. "The fundamental way to increase
your rank is to increase your
relevance,”
- Eric Schmidt, Google CEO
47. f(n) =
Relevance + Authority
You have the power to control your on-page SEO.
" Are pages well-written & have substantial quality content?
" Have you researched the keywords people may use to find
your content?
" Do pages use words & phrases that humans use?
" Are they written by real people? Real businesses?
48. f(n) =
Relevance + Authority
You have the power to control your on-page SEO.
Focus on:
1. Content that reflects the way humans speak
2. HTML elements that describe what the page is about
3. Site Architecture that is well-organized
49. " Are links from quality, respected sites?
" Do humans trust your content? Link to it?
" Do humans on social media share your content?
f(n) =
Relevance + Authority
You have influence, but cannot control off-page SEO.
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50. f(n) =
Relevance + Authority
You have influence, but cannot control off-page SEO.
*
*
Focus on:
1. Where your links are coming from
2. How long your site has been around and whether real people
contribute content to it
3. Whether your content is shared
4. The people searching for your site
51. "Google doesn't want you to
optimize for search engines, they
want you to optimize for the
people that use search engines.”
- Mark Kilens, HubSpot Academy
53. " The History of SEO, and a Glimpse Into Its Future (HubSpot)
" Being No. 1 on Google is Not Your Most Important Marketing Goal
(Puma Creative)
" More guidance on building high quality sites (Google)
" 9 Questions You Need to Ask When Developing Buyer Personas
(HubSpot
" The Periodic Table Of SEO Success Factors (Search Engine Land)