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"Content Alone isn’t King. Customer-Centric Content is" by: Yael Warman, Content Development Manager @ Google Cloud/XM

"Storytelling for Marketing-Tell Stories Your Audience Wants To Hear" by: Rafi Mendelsohn, Director of PR & Social Media @ MyHeritage

"Crowdsourced Content" by: Eli Hoffman, CEO @ SeekingAlpha

"Creating the Right Content for your Marketing Funnels" by: Azriel Ratz, CEO Ratz Pack media

Brand Identity: Build It and They Will Come by: Eric Brand, Director Corporate Marketing @ OurCrowd

"Storytelling fo Video" by: Elad Ben David @ Wix

"Video: Your Secret Weapon" by: Yael Klass, Content Lead @ Promo by Slidely

STOP DILUTING YOUR CONTENT’S POWER!

Brand Driven Content: Aligning Content & Identity

SENSE AND SENSIBILITY: PRACTICAL WAYS TO MAKE YOUR CONTENT IMPACTFUL

A WRITER IS NOT AN EXPERT, AND AN EXPERT IS NOT A WRITER

Influencer marketing 2.0 moe mernick

The Difference Between Product and Brand is the Story (By: Yaron Galai, CEO @ Outbrain) #ContentIsrael15

Would you rather be right or liked? A look at advertising vs. content (By: Eli Pakier, Group Strategy Director @ MRY) #ContentIsrael15

Content and Digital Transformation in the Enterprise (By: Carlos Abler, Leader Content Marketing & Strategy @ 3M) #ContentIsrael15